How Emma vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Emma and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. 1&1 Website Builder – The Ultimate Showdown in Landing Page Creation
Choosing the right landing page builder can feel a bit like having to assemble a superhero team for a critical mission. You want a mixture of powers, resilience, and flair, and that’s exactly what you’ll find with Instapage, Emma, and the 1&1 Website Builder. Each of these platforms brings its unique strengths to the table, making the task of choosing a bit overwhelming yet exciting, much like picking your favorite hero for a much-anticipated movie. This article will dissect the qualities that set each tool apart, offering insights that will help marketers make a well-informed decision. Whether you’re looking at increasing your conversions, building trust with your audience, or simply delivering an exceptional landing page experience, there’s a creative solution waiting in this comparative showdown. Armed with the right information, you’ll soon be able to join the ranks of satisfied marketers who have unlocked the full potential of their campaigns.
Meet the Competitors: A Trio of Heavyweights
Allow us to introduce our three contenders, each a formidable player in the realm of landing page builders. Instapage has carved out a niche for itself as the go-to platform for marketers focused on conversion rates and landing page optimization. With a robust set of features tailored for marketing professionals, it takes the lead in creating tailored landing page experiences that drive results. Next up is Emma, known for its email marketing capabilities that seamlessly integrate with their landing page functionalities. This platform stands out for its user-friendly interface and strong focus on personalization drives. Last but not least is the 1&1 Website Builder, a versatile solution that caters to individuals and small businesses looking for a straightforward way to establish a web presence. Each platform has made its mark, providing solutions that fit varying needs in the digital landscape.
Round One - Feature Showdown: What Do They Offer?
Template Variety and User-Friendliness: A Close Look
When it comes to features, the breadth of templates and ease of use can often make or break the decision for marketers. Instapage shines with its vast library of high-converting templates specifically designed for various campaigns, ensuring that users can find a fitting option without much hassle. Moreover, the intuitive editor allows for drag-and-drop capabilities that simplify the design process, making it accessible even for those with minimal technical skills. On the other hand, Emma provides a solid selection of appealing templates that are easily customizable, appealing to users who value aesthetics alongside functionality. Its user-friendly design means that creating effective landing pages is both quick and enjoyable. The 1&1 Website Builder rounds out the feature offerings with its combination of website and landing page solutions, making it great for those who prefer an all-in-one service. However, while it has a simpler interface, it may not have the same marketing-focused options that Instapage and Emma offer.
Instapage: Your Partner in Optimization and Customization
Instapage positions itself as not just a tool for building landing pages but a committed partner in your success. Its unmatched customization abilities allow marketers to create highly individualized landing page experiences tailored to their audience, which is fundamental in enhancing brand trust and loyalty. With advanced A/B testing features, marketers can optimize for conversion rates in real time, ensuring every click counts. Additionally, Instapage’s detailed analytics dashboards provide insights into performance, so users can refine their strategies based on tangible data. This platform empowers marketers to reduce costs while maximizing outputs, a crucial combination that fosters long-term relationships with customers. Instapage truly stands as a beacon of what a landing page builder should aspire to be.
Round Two - Speed and Performance: Who's the Fastest?
Website speed impacts user experience significantly, much like how a long wait for coffee can sour your mood. All three platforms strive to provide optimized loading times, yet there are nuances. It’s essential to understand speed and performance since they directly influence user engagement and conversion rates. Therefore, we’ll take a closer look at how each platform stacks up in this crucial area.
Instapage Speed Advantages:
- Instapage optimizes landing pages for faster loading with automated content delivery.
- The platform uses advanced caching technologies to enhance performance.
- It allows users to create lightweight pages that load quickly, improving user experience.
- Integration with services ensures that Instapage remains resilient during traffic spikes.
Emma Speed Advantages:
- Emma’s landing pages are built to load quickly, ensuring minimal wait times for users.
- The platform is well-optimized for mobile devices, reducing lag on smaller screens.
- Emma minimizes image sizes by default, enhancing speed without sacrificing quality.
1&1 Website Builder Speed Advantages:
- The 1&1 Website Builder employs a robust hosting infrastructure promoting fast load times.
- Its simplified design tools and features facilitate the creation of light pages.
- Their auto-optimization feature adjusts images, enhancing performance without user intervention.
- The platform integrates with CDN services to improve global loading speeds.
In conclusion, while all three platforms excel in performance, Instapage emerges as the top choice for speed-conscious marketers. Its commitment to optimized performance ensures that users can provide instantaneous page experiences, a crucial factor in retaining visitors and improving conversion rates.
Round Three - Usability: Who's Easiest to Pick Up?
Getting started with a new tool doesn’t have to feel intimidating. A friendly approach in usability ensures that everyone, from newbies to seasoned pros, can find their way around the platform in due time. Instapage offers an intuitive interface with clear instructions, allowing users to navigate with ease. Templates are easy to modify, promoting a fun experience as you create and customize. Emma provides a similarly welcoming user environment, making it simple to merge email marketing and landing pages for seamless campaigns. The platform offers numerous tutorials and customer support resources that make the learning curve manageable. For those looking at the 1&1 Website Builder, its straightforward drag-and-drop system ensures that even the least tech-savvy individuals can build a feature-rich site without any coding. Regardless of where users are on their journey, they will find that each of these platforms equips them with the tools needed for success.
Round Four - Customer Support: The Loyal Allies
Customer support can often feel like having a trusty sidekick by your side when facing challenges. Each of our contenders approaches support in a unique way. Instapage offers exceptional support via live chat and email, alongside an extensive documentation library with guides and tutorials for users. Emma also boasts dedicated support, providing chat and email assistance, coupled with a vibrant community forum for peer support. Meanwhile, the 1&1 Website Builder backs its users with 24/7 customer service through phone and chat, ensuring help is always within reach. A wealth of resources, including FAQ sections and instructional videos, enriches the assistance offered by all three platforms, addressing a range of user queries.
Round Five - Pricing Models: Balancing Cost and Value
In the realm of pricing, each platform offers plans targeting different user needs, providing various levels of accessibility. Instapage’s pricing is reflective of its advanced features geared towards high-converting landing pages, making it ideal for businesses with high marketing demands. Emma’s pricing caters well to smaller teams looking to integrate email and landing page functionalities. Last but not least, the 1&1 Website Builder presents flexible pricing plans appealing to individuals and small businesses wanting to create a web presence economically. Understanding the returned value for investment is critical, and all three platforms deliver purposeful functionality for their respective pricing structures.
Ultimately, the right platform for you will depend on your unique requirements and goals. Each of these builders has strengths that align with different user priorities. While Instapage stands out with its top-tier customizations and features focused on conversions, Emma and 1&1 Website Builder hold their ground with innovative solutions tailored to specific audiences. Encourage readers to explore their needs and consider starting with a free trial of Instapage to experience its power firsthand.
