How Emma vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Emma and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. 10Web – Navigating the Landing Page Landscape
Choosing the right landing page builder can feel a lot like picking the perfect cast for a blockbuster movie. Each contender has their unique strengths, and the right combination can lead to an award-winning marketing strategy. In this comparison, we will explore the capabilities of three popular platforms—Instapage, Emma, and 10Web—delving into their features, performance, and usability. Our goal is to give you a clear overview, helping you make an informed decision that can lead to the growth of conversions, brand trust, and customer loyalty. By the end of this article, you'll feel like you have a solid grasp on how these platforms stack up against each other, guiding you towards the ideal choice for your landing page needs. Let’s dive into the details of why having the right landing page builder is crucial! (300 words, followed by smaller paragraphs.)
Meet the Competitors: A Modern Marketing Trio
In the box office of landing page builders, we have three fierce contenders ready to showcase their talents: Instapage, Emma, and 10Web. Instapage is celebrated for its robust optimization tools and seamless user experience, making it a top choice for marketers aiming to deliver high-converting landing pages. On the other hand, Emma stands out with its email marketing capabilities combined with landing page creation, allowing users to effectively engage their audience. Finally, 10Web makes a name for itself with its WordPress integration and speed features, providing a flexible solution for building landing pages quickly and efficiently. As we proceed through the rounds, each competitor will present their unique arsenal of features and benefits, shedding light on what sets them apart in this highly competitive landscape. (250 words, followed by smaller paragraphs.)
Round One – Feature Bonanza
Exploring Template Variety and User Accessibility
When it comes to choosing a landing page builder, the variety of templates and ease of use are vital considerations. Emma brings a decent range of templates tailored for email marketing, which can be leveraged to create cohesive landing pages. However, many users find it slightly restrictive in terms of customization. 10Web offers an array of beautifully designed templates specifically targeted at WordPress users, providing immediate accessibility for those familiar with the platform. Yet, while 10Web excels in design, some users might experience a learning curve with its features. Instapage, however, takes the lead with its unparalleled selection of templates that are fully customizable. Users can easily drag and drop elements, ensuring their landing pages reflect brand identity while optimizing for conversions. This freedom in design combined with a user-friendly interface makes Instapage a favorite among marketing professionals looking to create high-impact landing pages without a steep learning curve. (300 words, followed by smaller paragraphs.)
Instapage: Leading the Charge on Customization and Conversions
Instapage stands out as a formidable tool in the realm of landing page creation, providing marketers with an extensive suite of customization and conversion optimization tools. It allows users to create landing pages that are not just visually appealing but also strategically crafted for conversion. With features like A/B testing, heatmaps, and real-time collaboration, Instapage empowers marketers to reduce costs and grow conversions significantly. By delivering relevant landing page experiences tailored to target audiences, Instapage fosters brand trust and customer loyalty. The platform is designed to make every click count, translating efforts into higher conversion rates and ultimately more revenue for businesses. Instapage isn’t just another tool; it acts as a true partner in success for those serious about optimizing their landing pages. (250 words)
Round Two – Speed and Performance Showdown
As we bring our attention to speed, imagine stepping into a bustling café, only to find that the queue for coffee is longer than a Monday morning. Waiting is never fun, and the same goes for landing page loading times. A slow page can lead to high bounce rates and missed opportunities. Every second counts! In this round, we'll look at how our three contenders fare in the performance arena, addressing the importance of speedy load times and efficient user experience. Let’s see who can serve up a high-octane performance to keep users engaged and conversions flowing.
Instapage's Speed and Performance Advantages
- Instapage offers optimized loading times to keep bounce rates as low as possible.
- Utilizes advanced caching techniques to speed up page delivery.
- Integrated AMP (Accelerated Mobile Pages) support for mobile users.
- Regularly undergoes performance testing to ensure consistent speed.
Emma's Speed and Performance Benefits
- Emma's platform is designed with loading efficiency in mind.
- Email marketing-driven landing pages prioritize quick uploads.
- Offers a decent performance overall, particularly for email-driven campaigns.
10Web's Performance Perks
- Built on a powerful infrastructure that ensures fast loading times.
- Optimizes images and resources for speedy performance.
- Leverages WordPress caching plugins to enhance load speeds.
- Regular updates to maintain performance standards.
In conclusion, while all three landing page builders strive for quick loading times and seamless performance, Instapage leads the pack with its superior optimization techniques and focus on minimizing bounce rates. A fast landing page combined with strategic design can make a substantial difference in engagement and conversion rates.
Round Three – Usability and the Learning Journey
When exploring usability, think of the process like navigating through a friendly neighborhood. Each platform offers a distinct experience for beginners and seasoned marketers alike. Emma, while robust, may have a slight learning curve for new users due to its comprehensive features. The interface is user-friendly, but some functionalities may require a bit of exploration. Conversely, 10Web’s familiarity with WordPress can be a double-edged sword; while seasoned WordPress users may feel right at home, newcomers might find it slightly daunting. Instapage, on the other hand, is celebrated for its intuitive drag-and-drop editor, allowing users to jump right in and start creating without a steep learning curve. Resources such as tutorials and extensive documentation make it even easier for new users to gain expertise quickly. Regardless of prior experience, each platform welcomes users on different paths, accommodating various journeys toward expertise. (300 words, followed by smaller paragraphs.)
Round Four – The Support Heroes
When platforms provide top-notch customer support, they become the sidekicks every marketer dreams of. In the realm of landing page builders, user support varies considerably. Instapage shines with 24/7 customer service that includes chat and email options, ensuring prompt assistance whenever you need it. Their detailed knowledge base is a treasure trove of information for self-help seekers. Meanwhile, Emma also provides excellent customer support, featuring a responsive team ready to address inquiries and a rich collection of resources for users to consult at their own pace. 10Web offers support primarily through community forums and documentation, which can be handy—but may lack the immediacy some users prefer. In this round, Instapage clearly stands out as having the most robust support offerings, ensuring users are never left in the dark when challenges arise, effectively making them the reliable guide on the journey to landing page success. (250 words, followed by smaller paragraphs.)
Round Five – Price Tag and Value Assessment
Price is a crucial factor when choosing between these platforms. Instapage does carry a higher pricing tier, reflecting its advanced features tailored for serious marketers looking to maximize conversions. Emma offers competitive pricing for small to medium-sized businesses as well, especially considering its dual focus on email marketing and landing page creation. 10Web caters to WordPress users with a range of affordable plans, making it a feasible option for budget-conscious enterprises. As we close this round, it’s vital to note that while pricing is an essential aspect, the ultimate value lies in what each platform brings to the table concerning features and support. (300 words, followed by smaller paragraphs.)
To wrap things up, while Instapage, Emma, and 10Web each have unique strengths to offer, the choice of a landing page builder ultimately hinges on your specific needs and objectives. Are you seeking unparalleled customization and conversion optimization? Instapage emerges as the leader here. If email marketing is a priority, consider the capabilities offered by Emma. And for those using WordPress, 10Web is hard to beat in terms of integration and flexibility. Ultimately, it’s worth taking Instapage for a spin with a free trial or demo to experience firsthand how it can empower you to enhance conversions and customer loyalty effectively. (300 words)
