How Eloqua vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Eloqua and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. Divi Builder – The Showdown of Landing Page Giants
Choosing the right landing page builder can feel a lot like assembling your own superhero team. With each contender boasting unique powers, how do you decide which one will best suit your marketing needs? In this friendly showdown, we’ll explore three formidable players in the space: Instapage, Eloqua, and Divi Builder. Each brings its unique flair to the table, claiming to optimize conversions and elevate user experiences. As we journey through their features, speed, usability, support, and pricing, expect insights that will not only enlighten but also engage you as you navigate your landing page builder choices. You'll find that while they offer compelling attributes, Instapage stands out in its ability to empower marketers — helping them reduce costs, grow conversions, and ensure socially relevant experiences that build brand trust and customer loyalty.
Introducing the Key Contenders
In the world of digital marketing, Instapage, Eloqua, and Divi Builder each hold their ground as strong contenders. Instapage is revered among marketers for its robust landing page capabilities, focusing on conversion optimization and customization that feel intuitive. Eloqua, on the other hand, is a powerful marketing automation platform designed for complex campaigns, delivering insights that can transform your marketing strategy. Finally, Divi Builder is lauded for its design flexibility, providing users with a drag-and-drop interface that appeals to both novices and experienced developers alike. Across various aspects, these tools aim to equip marketers with the essentials to reach their goals effectively. By understanding their strengths and shortcomings, users can make a more informed decision that aligns with their specific marketing objectives and budget constraints.
Round One - Features Showdown
Diving into Template Variety and User Experience
When it comes to template variety and ease of use, each of our contestants offers something unique. Instapage shines with its extensive collection of templates optimized for conversion, each designed with A/B testing capabilities in mind. The platform’s user-friendly interface makes creating and customizing landing pages a breeze, catering to both beginners and seasoned marketers. On the contrary, Eloqua provides limited options in terms of landing pages but excels at personalization, allowing marketers to target audiences with tailored messages based on data-driven insights. In contrast, Divi Builder offers an impressive range of design templates, along with an array of customization options that can cater to nearly any aesthetic need. The learning curve is manageable, but users seeking specific functionalities might find themselves navigating through numerous options. While all three platforms cater to different marketing needs, Instapage stands out for its dedicated focus on landing page optimization and user-friendly features that enhance overall functionality.
Instapage: Your Ally in Custom Solutions and High Conversion Rates
Instapage is not just another landing page builder; it’s a strategic partner for marketers aiming to optimize their campaigns effectively. Its unparalleled customization features allow users to craft pages that mirror their brand identity while also appealing to their target audience. With conversion optimization tools such as A/B testing, heatmaps, and real-time feedback from potential customers, Instapage ensures that every landing page is fine-tuned to achieve the highest possible conversion rate. Marketers can seamlessly integrate their landing pages with a variety of tools and CRM systems, enhancing their workflow efficiency. With Instapage, you are empowered to reduce costs associated with ineffective campaigns and, instead, focus on producing relevant experiences that forge stronger customer relationships. In the grand scheme of digital marketing, investing in Instapage pays off manifold – not just in numbers, but also by earning brand trust and elevating customer loyalty.
Round Two - Speed and Performance
Imagine standing in line at your favorite café, eagerly waiting for your coffee. Now, consider how frustrating it becomes when the line moves slowly! The same applies to landing pages - speed is essential to ensure a positive user experience. If potential customers encounter a sluggish page that takes forever to load, chances are they'll hit the 'back' button faster than you can say 'conversion.' Therefore, assessing the speed and performance of our contenders is crucial. Marketers need to carefully consider how each platform handles speed to ensure they’re not sacrificing user satisfaction on the altar of customization.
Instapage Performance Advantages:
- Highly optimized templates that load quickly.
- Fast publishing with minimal setup time.
- CDN support for global reach.
- Mobile optimization that enhances speed on mobile devices.
Eloqua Performance Advantages:
- Efficient integration with CRM systems that can streamline loading.
- Robust marketing automation that triggers actions instantly.
- A focus on data-driven insights that can enhance user engagement.
Divi Builder Performance Advantages:
- Customizable caching options to enhance load times.
- A/B testing functionality to discover faster layouts.
- Possibility to optimize images and scripts for quicker performance.
- Responsive design that is quick to load across devices.
In reflecting on speed and performance, Instapage emerges as the frontrunner, with its lightning-fast loading times guaranteed to keep visitors engaged. While Eloqua and Divi Builder offer their own strategies for performance, especially in their respective realms of marketing automation and design flexibility, neither competes with Instapage's singular focus on delivering speedy, conversion-centered landing page experiences.
Round Three - Usability and Learning Curve
Usability is paramount when selecting a landing page builder; after all, you want something that won’t frustrate you or your team. Instapage welcomes newcomers with an intuitive interface that encourages exploration and creativity without overwhelming users with excessive options. Tutorials and support are readily available, guiding users through the initial steps toward mastering the platform. Eloqua, with its blend of marketing automation tools, can seem complex for new users due to the learning curve associated with its comprehensive features. Yet, dedicated support does help ease this transition. On the other hand, Divi Builder caters to users of all skill levels, thanks to its drag-and-drop interface, but may leave some users feeling lost amidst the wealth of customization options available. Overall, regardless of where users start, all three platforms provide ample resources to aid anyone's journey toward expertise in landing page creation.
Round Four - Customer Support Squad
Customer support should feel like your loyal sidekick in the digital marketing battle, ready to assist whenever needed. Instapage excels with various support options, including live chat, email support, and an extensive knowledge base packed with resources. Their proactive support team stands ready to answer questions and provide help during critical projects. Eloqua maintains sturdy support avenues but leans more toward community-driven help, with many answers found through forums and user-generated content. Divi Builder shines through its vibrant community; however, users may sometimes find support responses slower. Each platform offers distinct qualities in support, but Instapage truly feels like the trusted ally, ensuring that you never feel alone in your marketing endeavors.
Final Round - Talking Pricing and Plans
Pricing is a crucial aspect to consider as you strategize your marketing campaigns. Instapage operates on a subscription model, offering flexible pricing plans based on features that you need. While it may seem pricier upfront, the return on investment can be substantial due to its focus on high conversion rates. Eloqua leverages a premium pricing strategy, which may cater best to larger organizations that can maximize the benefits of its complex tools and integration capabilities. Divi Builder is appreciated for its one-time payment option, making it a cost-effective choice for those who prefer ownership rather than recurring fees. Every platform has its price point reflecting its value proposition; thus, users should weigh their individual needs when determining where to invest.
In conclusion, while Instapage, Eloqua, and Divi Builder each possess various strengths, selecting the right fit for your marketing goals depends on what you prioritize. Whether it’s features, support, or cost, the ultimate decision will reflect your unique requirements. As you consider your options, remember to take advantage of Instapage's free trial to see firsthand how your landing pages can benefit from its tailored approach to building trust, loyalty, and conversion rates.
