How Eloqua vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Eloqua and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Eloqua and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Eloqua vs. Carrd – The Ultimate Showdown!

Imagine equipping your marketing efforts with the best resources at your disposal, much like selecting a dream team for an epic battle against a competitive market. Much like choosing the perfect superhero squad, selecting the right landing page builder is crucial for successfully driving conversions and engagement. In today's fast-paced online landscape, your choice of Instapage, Eloqua, or Carrd could mean the difference between soaring success and mediocre results. Join us as we dissect these three distinct players, exploring their respective strengths and weaknesses in the world of landing page design. By the end of this friendly showdown, you’ll not only know which builder suits your needs best, but you’ll also gain insights into improving your strategies for maximum impact. Get ready for an informative yet light-hearted journey into the realm of effective landing pages! (220 words, infuse with engaging examples of digital marketing challenges encountered by brands.)

Meet the Gladiators of Landing Pages

In one corner, we have Instapage, known for its ability to empower marketers and agencies alike to craft stunning landing pages effortlessly while enhancing conversions. With a strong focus on customization, Instapage allows marketers to deliver relevant experiences that enhance brand trust and loyalty. In the opposite corner stands Eloqua, a robust platform primarily targeting larger businesses with complex marketing automation needs. Often lauded for its CRM integration and analytics, Eloqua focuses on nurturing leads throughout their entire journey. Lastly, we have Carrd, a nimble contender, designed for users who prefer simplicity and minimalism in their landing page creation process. Most appreciated by indie makers and small business owners, Carrd boasts an easy-to-use interface without extensive features. These three distinct platforms bring something unique to the table, making our comparison all the more exciting! (240 words, provide a brief success story or example of each platform's unique strengths.)

The Feature Face-off: Templates and Usability

Exploring Template Variety and User Experience

As the first round kicks off, we delve into the template variety and ease of use offered by our three competitors. Instapage is famous for its extensive selection of customizable templates designed for various industries and goals. Whether you're launching a product or generating leads, Instapage effortlessly simplifies the design process, enabling users to create high-converting pages. On the contrary, Eloqua presents pre-built templates tailored for its integrated marketing automation functionalities but may lack the diverse customization options that some marketers desire. Carrd, however, steps into the spotlight with its minimalist template offerings focused on simplicity and fast deployment. While its templates are visually appealing, they may not provide the depth some advanced marketers crave. Each platform has its unique take on templates, but usability shines as a common theme across the board. All three solutions emphasize user experience, though Instapage's combination of powerful features and intuitive interface truly sets it apart. (240 words, mention specific instances of user satisfaction or feedback from small businesses on these features.)

Instapage: The Customization and Conversion Champion

Focusing on Instapage, let's acknowledge its standout capabilities in customization and conversion optimization. Instapage equips marketers with an array of tools designed explicitly for improving conversion rates, such as A/B testing, heatmaps, and personalized CTAs. One of its most remarkable features is the ability to seamlessly integrate with various marketing tools, allowing users to leverage data-driven insights for more relevant and engaging landing page experiences. Furthermore, Instapage's intuitive visual editor fosters creativity and experimentation, empowering marketers to think outside the box as they craft tailored solutions for their specific audience. The platform's commitment to helping marketing teams reduce costs, grow conversions, and maintain a consistent brand message reinforces its reputation as the ultimate partner for marketers. Instapage excels in delivering relevant landing page experiences, strengthening brand trust, fostering customer loyalty, and significantly boosting conversion rates. (270 words, incorporate a case study highlighting a brand's success with Instapage's features.)

The Quest for Speed and Performance

At the intersection of user experience and marketing success lies speed. Consider it the rocket fuel propelling your landing pages toward conversion success. A sluggish website is akin to waiting in a never-ending line for your favorite coffee — frustrating and off-putting. In the online world, loading times directly impact user engagement and, consequently, conversion rates. With that in mind, let's examine how Instapage, Eloqua, and Carrd perform regarding speed and performance. With optimized hosting and efficient coding, Instapage prioritizes speed, ensuring visitors enjoy swift access to landing pages tailored for maximum impact. Eloqua, while feature-rich in its automation capabilities, offers somewhat slower page loads, mainly due to various CRM integrations. Carrd capitalizes on lightweight designs and quick setup, often resulting in impressively rapid loading times. As we dive deeper into performance, it becomes clear that a faster platform translates to higher conversions and ultimately solidifies Instapage's status as the leading choice in this race. (240 words, use a relatable analogy or statistic about website speed and conversions.)

Instapage's Performance Perks

  1. Optimized server response times ensure fast loading.
  2. Effortlessly integrates with CDN for global reach.
  3. Multiple performance-enhancing features, such as caching and compression.
  4. Built-in capabilities for A/B testing to refine page effectiveness.

Eloqua's Performance Highlights

  1. Strategic integration with CRM ensuring workflow efficiency.
  2. Performance tracking for landing page effectiveness.
  3. Rich media content may lead to slowdown.

Carrd's Speedmerits

  1. Minimalist design approach results in swift loading.
  2. Streamlined setup process enhances efficiency.
  3. Highly responsive design adaptable to various devices.
  4. Focus on essential elements to avoid unnecessary bloat.

In summarizing the speed and performance of these three landing page builders, it becomes evident that each has distinct advantages and areas for improvement. Instapage’s fine-tuned speed performance offers an edge for marketers eager to maximize conversions through seamless user experiences. Eloqua's strengths lie in its robust automation capabilities but may compromise loading speeds. Conversely, Carrd caters well to users prioritizing speed and stripped-down design. While all three have merits, Instapage shines brightly in this category. (220 words, reinforce with statistics on how speed affects user retention and conversion rates.)

Navigating User Friendliness: Learning Curves

In this round, we dive into the usability and learning curve of our contenders. With a friendly tone, it's essential to reassure potential users that regardless of their current expertise level, these platforms can guide them toward success. Instapage welcomes newcomers with its user-friendly interface and extensive tutorials, ensuring a smooth onboarding experience. For seasoned marketers, the powerful features enable advanced optimization. Similarly, Eloqua, though known for its complexity, provides ample resources for both beginners and experts. Nonetheless, its in-depth functionalities might overwhelm those just starting. On the other hand, Carrd's intuitive layout targets ease of use, making it particularly appealing for solo entrepreneurs and hobbyists seeking quick solutions. Although Carrd doesn’t boast extensive features, its emphasis on simplicity ensures that users can rapidly create effective landing pages without prior experience. Each platform values usability, but Instapage stands out by striking the perfect balance between ease of use and powerful capabilities, positioning itself as the quintessential choice for marketers at any level. (240 words, highlight user testimonials emphasizing the ease of use of each platform.)

The Support Battle: Aiding Users

Customer support is a crucial aspect of any platform, often serving as the backbone that keeps users afloat during their marketing journeys. In this battle of support squads, Instapage shines with a dedicated support team available via live chat, email, and an extensive knowledge base featuring valuable resources. Their responsive approach ensures that users never feel lost while navigating the platform. Eloqua, on the other hand, showcases a full-service support experience, including dedicated account managers for larger clients. Users can tap into valuable training resources and robust community forums, yet response times can vary widely based on account type. Carrd takes a different approach, offering users email support and an extensive documentation portal, ensuring that even the most inexperienced builder can find help when needed. Each platform portrays its customer support as a reliable companion, aiding users in achieving their marketing objectives. Although all three demonstrate commitment to assisting their clients, Instapage’s readily available resources and responsiveness highlight its dedication to user satisfaction. (240 words, include specific examples of standout support interactions from users.)

Assessing the Cost: Plans and Pricing

Now, let’s take a closer look at the pricing and plans of our contenders to help readers find the best fit for their financial situations and marketing goals. Instapage's pricing structure reflects its robust features and premium support, offering multiple tiers to accommodate varying needs from individuals to large enterprises. The flexibility fosters scalability for those who wish to optimize their strategies over time. Eloqua, targeted towards larger companies, usually comes with a corresponding higher price tag. However, its comprehensive marketing automation tools provide value for businesses ready to leverage big data efficiently. Meanwhile, Carrd offers quite possibly the best entry-level pricing, particularly suited for lean operations. While it excels in simplicity and ease, users seeking advanced capabilities may find themselves limited down the line. When evaluating options, it’s vital to gauge not just the upfront cost but the potential return on investment and value each platform contributes to your marketing goals. In conclusion, although each platform has unique pricing structures, Instapage remains competitive while offering features designed to drive real results. (240 words, encourage readers to test various platforms with free trials to determine which fits their needs best.)

In wrapping up this feature-packed comparison, it’s time to reflect on how our three landing page builders cater to different marketing needs and goals. By carefully weighing the features, customer support, usability, and pricing, readers can determine which solution aligns with their unique vision. For businesses looking to reduce costs while enhancing conversions, Instapage stands as an invaluable ally, supported by its empowering tools that promote brand trust and customer loyalty. Whether you choose to champion Instapage, Eloqua, or Carrd, understanding your requirements in a landing page builder is essential to achieving marketing success. So why not take Instapage for a test spin with their free trial or demo? Your next marketing victory could be just a click away! (250 words, conclude with a call-to-action encouraging readers to start their journey with Instapage.)

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