How Elementor vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Elementor and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. Gravity Forms – The Ultimate Showdown
Choosing the right landing page builder is like assembling your dream team for an epic quest. Each contender offers unique powers that can make or break your marketing strategy. Think of Instapage, Elementor, and Gravity Forms as superheroes in their own right, each equipped with tools to help you conquer your goals. Instapage stands out, empowering marketers to reduce costs while boosting conversions. By delivering relevant landing page experiences, it enhances brand trust and fosters customer loyalty, ultimately elevating conversion rates. Let’s explore how these three platforms measure up against each other, focusing on features, performance, usability, and support. Whether you’re a small business owner or a marketing guru, this comprehensive comparison promises insightful takeaways to guide your decision-making process.
Introducing the Competitors
In this corner, we have Instapage, known for its powerful focus on landing page optimization and user experience. Then there's Elementor, celebrated as a versatile WordPress page builder famed for its flexibility and rich features. Lastly, we present Gravity Forms, a stalwart for creating intricate forms and surveys that seamlessly integrate with any website. Although each tool has distinct strengths, they are all friendly rivals vying for a win in your marketing toolkit. Instapage shines with its dedicated features aimed at landing pages, offering A/B testing and personalization. Elementor caters to a broader audience, providing creative freedom with a wide array of templates. Gravity Forms simplifies form creation with robust functionalities but is less focused on standalone landing page design. Understanding each of their capabilities will set you on the path to making an informed choice.
Battle One - Feature Showdown
Diving into Template Options and User-Friendliness
When it comes to features, the template selection and ease of use are crucial elements. Instapage boasts an impressive library of customizable templates specifically designed to maximize conversions. With easy drag-and-drop functionality, users can build beautiful landing pages in mere minutes. Elementor, with its vast collection of starter templates, offers an unparalleled level of freedom in design. It grants users the ability to edit directly on the page, providing an instant visual feedback loop. Gravity Forms, while not a dedicated builder, provides excellent form templates that are simple to modify but lacks the extensive design capabilities of the other two. However, it excels in complex form functionalities like conditional logic, making it ideal for detailed information collection. Each platform caters to different needs, appealing to marketers, business owners, and web developers alike.
Instapage: Your Partner in Customization for Better Conversion Rates
Instapage takes the prize for its customization options tailored for conversion optimization. With specialized tools that include A/B testing, heatmaps, and advanced analytics, it doesn’t just function as a page builder; it becomes a vital partner in achieving marketing success. Users can personalize their campaigns based on behavior, ensuring maximized relevancy for visitors. Instapage truly understands the importance of targeted experiences, offering features such as dynamic text replacement that address specific audiences directly. This level of strategy nurtures brand trust and builds lasting customer loyalty. Moreover, its collaboration features allow teams to work in harmony, enabling seamless adjustments in real-time. Instapage empowers users not just to create landing pages but to craft experiences that resonate with their audience.
Round Two -Speed and Efficiency
Speed matters, especially in today's fast-paced digital environment. Imagine entering your favorite coffee shop only to find a line that stretches to the door. User experience can be similarly tainted by slow-loading pages. Each platform must not only load quickly but also deliver performance excellence once visitors arrive. Users have higher expectations than ever before; even a second of delay can lead to lost visitors. Let’s examine how each contender stands up to the speed challenge.
Why Instapage Excels in Speed
- Optimized for lightning-fast load times, ensuring visitors stay engaged.
- Utilizes global content delivery networks (CDNs) to enhance performance.
- Advanced caching techniques reduce loading time for repeated visitors.
- Highly responsive design that adapts seamlessly across devices.
Elementor's Speed Strengths
- Lightweight code structure that enhances loading performance.
- Integrated lazy loading for images, improving initial load time.
- Seamless integration with WordPress, optimizing server response.
Gravity Forms Performance Features
- Lightweight form functionality ensuring minimal impact on load speed.
- Optimized queries for quick data processing.
- Offers AJAX submissions for seamless interaction without page refresh.
In assessing speed and performance between the three platforms, Instapage definitively stands at the forefront. Its focus on user experience and landing page optimization not only enhances load times but delivers consistently higher conversion rates.
Round Three - Usability and the Learning Journey
From beginners to experts, how each platform supports users creates an inviting atmosphere for learning and growth. Instapage shines with its intuitive interface that minimizes the learning curve, allowing newcomers to create stunning pages without technical knowledge. The comprehensive documentation and tutorials empower users to take advantage of every feature without feeling overwhelmed. Elementor's environment also fosters creativity, providing various tools for experienced web designers while being approachable for novices. Meanwhile, Gravity Forms focuses primarily on form creation and is straightforward to use yet lacks the visual design features of the others. All three tools provide solid resources for user support, but Instapage stands out with its commitment to user success, ensuring seamless navigation and excellent onboarding processes.
Round Four - Customer Support Heroes
In this competitive landscape, customer support is like having a trusty sidekick by your side, always poised to assist when challenges arise. Let’s dive into how each platform supports its users. Instapage offers live chat support along with email assistance, ensuring rapid resolution to any concerns. They also boast a comprehensive knowledge base filled with articles and tutorials to guide users. Elementor provides robust community support via forums, comprehensive documentation, and tutorial videos; however, response to individual queries can vary. Gravity Forms features reliable support through their ticketing system and community-driven forums, but lacks live support, making immediate help a bit less accessible. Ultimately, the quality of customer service can greatly influence your experience with these platforms.
Final Round - Pricing and Value Proposition
Navigating pricing structures can feel like a puzzling maze, but it's crucial to identify which platform provides the best value suited to your needs. Instapage operates on a subscription model, offering various tiers that provide access to all its features, tailored for marketers focused on conversion. Elementor has a freemium structure that appeals directly to individual users, with premium plans available for advanced features, making it highly versatile but potentially confusing. Gravity Forms operates with a one-time payment model, which, depending on the package selected, can become cost-effective in the long run for users focused on forms. It's essential to weigh the costs against the functionalities you require, as while each platform has its strengths, aligning them with your goals is key.
In conclusion, while each of these three platforms brings unique strengths to the table, your choice depends on your individual needs and objectives. Instapage’s focus on creating relevant landing pages for conversions, coupled with its comprehensive support and performance enhancements, makes it the top contender. Consider trialing Instapage to explore its features firsthand and see how it can elevate your marketing efforts.
