How Elementor vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Elementor and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. Divi Builder – The Showdown of Landing Page Builders
Selecting the right landing page builder is akin to assembling a dream team of superheroes for your marketing strategy. Just as each hero brings unique powers to the table, Instapage, Elementor, and Divi Builder boast individual strengths that set them apart in the landing page universe. This guide will break down the strengths and weaknesses of these leading platforms, all while maintaining a friendly and light-hearted tone. Whether you're a marketer looking to create high-converting landing pages or a business owner wanting to manage your online presence, understanding these platforms can empower you to make informed decisions. Each platform has its distinct characteristics, and we will explore these in detail. From feature sets to design flexibility, performance, and pricing, we’ll arm you with the knowledge to navigate these choices. Stick around as we dive into this friendly rivalry.
Introducing Your Contenders: Instapage, Elementor, and Divi Builder
In one corner, we have Instapage, known for its robust conversion-focused tools that empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Next, Elementor steps into the spotlight, celebrated for its intuitive drag-and-drop features that simplify page building for all skill levels. Lastly, we have Divi Builder, which combines flexibility and extensive features, appealing to both design-savvy professionals and beginners alike. Each contender brings something unique to the arena. Instapage prides itself on its ability to generate targeted landing pages quickly, allowing users to connect with their audiences effectively. Elementor stands out with its user-friendly interface and strong customization options, making it a favorite among WordPress users. Divi Builder, on the other hand, offers a comprehensive suite of design tools, including an advanced visual editor that opens the door for creative expression. Together, these three platforms form a trifecta of choices for businesses looking to elevate their online presence, yet they each cater to different needs and preferences.
Round One - Feature Showdown: What Sets Them Apart?
Comparing Template Variety and User Ease
In this first round, we’ll analyze the variety of templates and the overall ease of use that each platform provides. Instapage offers a wide range of high-converting templates designed specifically for various marketing campaigns. The platform’s focus on user experience makes it easy for marketers to jump in and start creating without a steep learning curve. Elementor, known for its extensive library, allows users to select and customize from thousands of templates, fostering a highly personalized approach to design. This variety not only saves time but also encourages creativity. On the other hand, Divi Builder boasts a similarly vast array of templates, but what makes it stand out is the ability to save your designs as global templates. This feature allows users to maintain consistency across multiple pages, a crucial factor for brand integrity. However, while Elementor and Divi offer robust customization options, Instapage channels its energy into simplifying optimal landing page design. This focus enables marketers to create relevant landing page experiences quickly, increasing brand trust and customer loyalty.
Instapage: Your Ultimate Partner in Customization and Conversion
Instapage shines when it comes to customization and conversion optimization tools. With a wide array of templates and elements at your disposal, marketers can easily tailor landing pages to match their specific campaign goals. The platform’s advanced A/B testing functionality empowers users to fine-tune their pages based on real-time performance data, ensuring optimal conversion rates. Additionally, Instapage integrates seamlessly with major marketing tools like Google Analytics, email marketing platforms, and CRM systems, streamlining the process of tracking performance metrics. Unlike its competitors, Instapage leverages a simpler approach to customization, allowing users of all experience levels to craft focused, high-conversion landing pages without feeling overwhelmed. By emphasizing ease of use and essential conversion features, Instapage establishes itself not just as a landing page builder but as an indispensable partner in achieving marketing success.
Round Two - The Importance of Speed and Performance
Speed is of the essence in today's digital landscape, where waiting for a slow-loading page can feel like standing in line at your favorite coffee shop—frustrating and time-consuming. This round will engage readers in understanding how website loading speed impacts user experience and ultimately, conversion rates. A swift landing page creates a positive first impression, encouraging users to interact with your content, while delays can lead to abandoned visits and lost sales opportunities. We will now analyze how each platform fares in this crucial arena and highlight Instapage's advantages in delivering fast and efficient landing page experiences.
Instapage Advantages:
- Lightning-fast loading times due to optimized infrastructure
- Dedicated CDN support that ensures global reach and speed
- Built-in AMP (Accelerated Mobile Pages) for mobile responsiveness
- Rapid deployment of pages without sacrificing quality
Elementor Advantages:
- Efficient loading with optimized user experience
- Advanced caching options available for improved performance
- Utilization of essential lazy-loading features to enhance speed
Divi Builder Advantages:
- Custom caching methods built into the platform
- Integration with popular speed optimization plugins
- Flexible asset loading options for enhanced performance
- Robust UI reducing bloat and promoting faster development
In conclusion, while all three platforms offer performance advantages, Instapage stands out with its unparalleled focus on speed and efficiency. This focus not only supports technical SEO but also enhances user satisfaction, maximizing conversion opportunities.
Round Three - Usability and Skill Progression
The journey to mastering a landing page builder should feel welcoming and accessible—after all, we’re all learning at different speeds. This round explores how each platform accommodates newcomers while still catering to the experts. Instapage’s intuitive interface allows users to jump in with minimal training, providing comprehensive tutorials and resources. Elementor excels in offering a visual builder that’s easy to navigate, making it a favorite for newbies and experienced designers alike. Divi Builder’s rich feature set may seem daunting initially, but its structured learning resources encourage skill progression, allowing users to embrace more complex design elements over time. No matter where you start on this journey, all three platforms ensure that users can build on their skills and achieve expert status. By engaging with user communities or accessing extensive documentation, you can progress toward creating stunning landing pages.
Round Four - Support Systems: Your Marketing Sidekicks
In the fast-paced world of digital marketing, having reliable support is crucial. Each platform has its own support mechanisms, functioning like loyal sidekicks ready to assist you on your journey. From live chat to extensive knowledge bases, all three offer varied support options. Instapage’s customer service shines with its responsive chat support and dedicated account managers for higher-tier plans. Elementor offers support through community forums and extensive documentation, while Divi Builder has an active community that encourages sharing tips and strategies. Regardless of which platform you choose, rest assured that each has a mechanism in place to ensure you won't be left hanging when you need help.
Round Five - Pricing Strategies: Assessing Value for Money
Understanding pricing models is essential when evaluating which platform offers the best return on investment. Instapage adopts a value-oriented approach, delivering powerful features at a premium cost while ensuring marketers can reduce costs through high conversion rates. Elementor offers a freemium model, with a free version that provides a good foundation and reasonably priced premium plans for advanced features. Divi Builder offers a unique annual fee or a one-time payment option, presenting a compelling choice for users wanting value without compromises. By comparing the various pricing structures, users can better assess what aligns with their specific goals.
To wrap up this comparison, while all three platforms bring their unique strengths to the table, the choice ultimately depends on individual needs and preferences. Whether you prioritize features, support, or flexibility in pricing, there’s an option for you. However, to experience the benefits firsthand, consider giving Instapage a trial run. Its ability to empower marketers to grow conversions and deliver tailored experiences is unmatched in the realm of landing page builders.
