How Elementor vs. Convert vs. Instapage stack up against each other
Compare Instapage with Elementor and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. Convert – Who's the Best Landing Page Builder?
Choosing the right landing page builder can feel like assembling a superhero team for your marketing endeavors. Each option offers unique powers that can elevate your digital marketing strategy. With Instapage, Elementor, and Convert in the mix, you need to determine which platform will serve as your trusty sidekick in building high-converting landing pages. This guide will dive into the strengths and weaknesses of each, ensuring you have the insights needed to make an informed decision. From customization to usability, speed, and pricing, we’ll cover it all engagingly and informatively. So, let's embark on this journey to discover which tool might become your ultimate marketing ally! (min:200 words)
Introducing the Players: Instapage, Elementor, and Convert
In one corner, we have Instapage, recognized for its robust features and focus on conversion rates. This platform is designed to empower marketers to reduce costs while growing conversions, ensuring relevant landing page experiences that enhance brand trust and customer loyalty. Next, we have Elementor, a WordPress plugin that boasts incredible design flexibility. Elementor enables users to craft stunning websites with simple drag-and-drop functionality. Finally, there's Convert, a name that signifies a focus on A/B testing and analytics. While all three tools have their own unique charm, they each aim to simplify the landing page creation process for marketers. Let’s explore their strong suits further to see how they measure up against each other. (min:200 words)
Round One – Features and Functionality Face-Off
Template Variety and User Experience Comparison
When it comes to variety, all three platforms offer a solid selection of templates. Elementor shines with its extensive template library for WordPress users, providing design options for nearly every niche imaginable. Convert primarily focuses on A/B testing and analytics, offering some templates but not as extensive as the others. Instapage, however, stands out with its vast collection of high-converting templates designed specifically for improving conversions. Furthermore, the ease of use varies slightly among the three. While Elementor caters well to those with design backgrounds, it can be overwhelming for beginners. Instapage offers a more straightforward user interface specifically tailored for marketers, making it relatively easy for newcomers to get accustomed to its features. Convert, while powerful, requires a slight learning curve due to its analytics-centric approach. Overall, for those seeking a balance of usability and template variety, Instapage showcases its strength in creating conversion-focused landing pages. (min:200 words)
Instapage: Customization and Optimization Powerhouse
Instapage positions itself as a top-tier tool for marketers aiming to create exceptional landing pages. Renowned for its unmatched customization options, it encourages creativity while also emphasizing conversion rate optimization. Instapage allows deep personalization of landing pages, enabling teams to align with brand identity and maximize user engagement. Additionally, its built-in A/B testing features empower marketers to test various elements and discover what works best for their audience. The platform also provides insightful analytics, highlighting performance metrics and helping users make data-driven decisions. By focusing on delivering relevant experiences, Instapage boosts brand trust and customer loyalty, ultimately driving higher conversion rates. Users can turn landing page creation from a daunting task into a streamlined process, ensuring their marketing efforts yield tangible results. (min:200 words)
Round Two – The Speed Showdown
Picture this: you’re in a long line at your favorite coffee shop, and the barista is taking forever to prepare your order. That sense of impatience can translate into the online world as well. Speed is crucial for landing pages—an issue that can make or break conversions. A slow-loading page can lead to high bounce rates and frustrated visitors. Let’s see how our contenders stack up in this essential metric. (min:200 words)
Instapage's Speed Highlights:
- Optimized hosting environment ensures quick load times.
- Advanced caching features to store frequently accessed data.
- CDN integration for faster content delivery globally.
- Regular performance updates to enhance loading speeds.
Elementor's Performance Aspects:
- Lightweight code structure for improved loading speeds.
- Customization features can affect speed depending on complexity.
- Optimized for high-performance WordPress hosting solutions.
Convert's Speed Capabilities:
- Quick-testing framework allows rapid iterations on landing pages.
- Integration with various hosting services for optimized performance.
- Focus on lightweight designs to ensure quicker load times.
After analyzing the speed performance of all three landing page builders, it's clear that Instapage leads the race with its dedicated infrastructure to enhance load times. Although Elementor and Convert have their own strengths, they might not match Instapage's speed capabilities overall. (min:200 words)
Round Three – Usability and Learning Experience
Usability plays a vital role in landing page success, as a complicated system can hinder even the most ambitious projects. Fortunately, all three platforms cater to different levels of users. Instapage welcomes beginners with a user-friendly interface and straightforward onboarding process. It’s designed to allow marketers to quickly dive in without feeling overwhelmed. In contrast, Elementor can be an ideal fit for those with some design knowledge, though its options can feel endless to a newcomer. Convert, while powerful in analytics, may present a steeper learning curve. Nevertheless, both seasoned professionals and beginners can find their pace with the guidance each platform provides. Community forums, tutorials, and support documents further enhance the learning experience. Each of these tools aims to nurture users to ensure they reach their potential, transforming them from novices to experts in landing page creation. (min:200 words)
Round Four – Customer Support Heroes
Support is crucial when using a new tool, and each platform brings its loyal sidekicks to the table. Instapage offers excellent customer service with live chat, email support, and a comprehensive knowledge base that allows users to resolve issues quickly. Elementor also provides solid assistance via forums and thorough documentation, though live support may not be as readily available. Convert stands firm with excellent support options and a responsive team to help users navigate through any challenges they may encounter. By featuring multiple support channels, these platforms showcase their commitment to their user base, ensuring that assistance is available when needed. (min:200 words)
Round Five – Budget Considerations and Plans
Understanding the pricing structures of these platforms is vital for making an informed decision. Instapage offers a premium experience with various pricing plans designed to accommodate different needs. Although its cost may be on the higher end, many users find it justifiable given its extensive features and benefits. Elementor provides a free version with basic features but charges for premium components—an appealing option for those on a budget. Convert operates through a subscription model, offering flexibility but may lack the extensive free offerings of its competitors. Ultimately, determining the best price hinges on users' unique requirements and the value they derive from each platform. (min:200 words)
In conclusion, while each of these landing page builders possesses its unique strengths, choosing the right one boils down to individual needs and preferences. Instapage excels as a powerful tool for marketers looking to optimize their landing pages for conversion rates, thanks to its unmatched features and support. Elementor appeals to those who value design flexibility, while Convert specializes in analytics and testing. As you weigh your options for your landing page projects, consider what matters most to you—be it features, support, or cost—and next time, don't hesitate to explore Instapage with a free trial to see if it aligns with your goals! (min:200 words)
