How ActiveDEMAND vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with ActiveDEMAND and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ActiveDEMAND vs. 23FormBuilder – A Showdown of Top Landing Page Builders
Choosing a landing page builder can feel akin to selecting the dream team for your marketing strategy. Just as superheroes come together for a common cause, these platforms bring unique strengths to the table, each offering diverse tools to create high-converting landing pages. In the ever-evolving world of digital marketing, having a reliable landing page builder is crucial. A well-designed landing page can be a game-changer, driving traffic and conversions like a superhero swooping in to save the day. It’s not just about aesthetics; it’s about functionality, user experience, and the ability to optimize for conversions. In this article, we'll explore how Instapage, ActiveDEMAND, and 23FormBuilder stack up against each other across various essential features, helping you make an informed decision for your marketing needs. Think of it as a friendly rivalry in which each contender is vying for the title of the ultimate landing page builder.
Meet the Competitors: A Brief Overview
In the red corner, we have Instapage, renowned for its powerful landing page customization features and high conversion rates. It caters to marketers looking to reduce costs while maximizing conversions and enhancing customer loyalty through seamless landing experiences. In the blue corner is ActiveDEMAND, recognized for its integrated marketing solutions encompassing landing pages, email marketing, and automation. ActiveDEMAND is designed to support marketers in executing comprehensive campaigns. And finally, the underdog, 23FormBuilder, steps onto the stage, specializing in form creation but also offering landing page capabilities. Each tool claims its place in the digital marketing universe, and while they all cater to different needs, they share the common goal of enabling conversions and improving user engagement. Let’s unpack what makes each of these contenders distinct and which one might suit your specific requirements best.
Design and Functionality Face-Off
Template Variety and User Friendliness: A Closer Look
First up is the battle of templates and ease of use. ActiveDEMAND offers a good variety of pre-designed templates that can be modified easily. While they cater well to basic needs, some users find them somewhat limiting in terms of customization options. 23FormBuilder also provides templates, particularly aimed at enhancing form submissions, yet it struggles to compete when it comes to advanced design features. On the other hand, Instapage blows the competition away with its extensive range of beautifully designed, customizable templates, which can be tailored to meet specific brand guidelines. Users can drag and drop elements, view real-time previews, and modify layouts without any technical know-how, making it a hit for both novice marketers and seasoned pros looking for flexibility in design without the steep learning curve. Each platform holds its own, but Instapage truly excels in making the landing page creation process both efficient and enjoyable.
Instapage: Your Partner in Customization and Optimization
Instapage offers an unbeatable array of features allowing marketers to create tailored landing page experiences that resonate with their audience. Unlike many of its competitors, Instapage focuses on the necessary tools for driving conversion rates – including A/B testing, built-in analytics, and dynamic text replacement. This versatility means marketers can continually refine landing pages based on real-time data and audience interactions, decreasing costs associated with ineffective campaigns. Additionally, the platform’s user-friendly interface simplifies the landing page creation process, ensuring that anyone, regardless of technical proficiency, can craft high-quality pages. Ultimately, Instapage doesn't just act as a tool; it becomes an integral part of a marketer's strategy for success by helping foster brand trust and customer loyalty.
The Speed Showdown: Performance and Efficiency
Engaging users promptly is essential for any online experience—imagine entering a coffee shop only to wait an eternity for your favorite brew. Likewise, slow-loading landing pages can cause potential customers to click away, resulting in lost conversions. A platform that excels in providing fast, responsive designs can prove invaluable. Let’s see how our contenders measure up in terms of speed and performance.
Instapage: Speed Benefits
- Instapage delivers high speed due to optimized templates and hosting solutions.
- The platform focuses on lightweight coding, ensuring quick loading times.
- A built-in CDN guarantees rapid delivery of landing pages globally.
- Users report minimal evidence of downtime, ensuring consistent performance.
ActiveDEMAND: Speed Benefits
- ActiveDEMAND uses cloud hosting to provide decent loading speeds.
- The platform benefits from integrated marketing tools to streamline user interactions.
- However, loading times can lag during peak usage due to shared resource allocation.
23FormBuilder: Speed Benefits
- The platform's form integrations are designed for quick response times.
- Templates are generally lightweight, leading to faster load times.
- Users have reported occasional lag when using more complex forms, hindering speed.
- Hosting solutions are not as robust as competitors, impacting performance under heavy traffic.
In conclusion, while all three platforms have varying degrees of performance, Instapage's dedicated focus on speed makes it the clear leader in this arena. Fast-loading landing pages create a better user experience, ultimately leading to higher conversion rates and customer satisfaction.
Usability and Learning Curves: Who Makes the Cut?
Each platform offers a different journey for users, whether you’re a beginner or an experienced marketer. ActiveDEMAND stands out with a robust onboarding process, guiding users through the initial setup, albeit some features might feel overwhelming initially. Meanwhile, 23FormBuilder is fairly straightforward, especially if your primary focus is on forms; however, users looking to expand into full landing pages might find limitations frustrating. Instapage, however, achieves a fantastic balance by providing intuitive design tools while simultaneously offering in-depth resources for advanced users. Video tutorials, webinars, and an active user community help foster a supportive environment that eases the learning curve. Marketers can rest assured that whichever stage they're starting from, Instapage helps speed up the journey toward expertise without pushing users into a steep learning curve.
Support and Assistance Round-Up
Think of customer support as the trusty sidekick for your marketing tool—always prepared to assist and guide. ActiveDEMAND shines with its extensive live chat, email support, and a helpful knowledge base, ensuring users can find answers to their queries quickly. Instapage follows closely, providing chat support and a rich resource library encompassing best practices and how-tos. The standout feature here, however, is its proactive approach to customer service, helping users maximize their potential with personalized assistance. Meanwhile, 23FormBuilder offers limited support options, with an emphasis on forum assistance, which may not be ideal for those needing immediate help. Overall, while all three platforms provide varying types of support, Instapage ensures its users are not left in the lurch when facing challenges.
Understanding Pricing Models: Who Gives Better Value?
When evaluating landing page solutions, pricing is often a pivotal factor. Instapage operates with a subscription model, delivering substantial value considering its extensive feature set aimed at optimizing conversions. The pricing tiers allow flexibility based on user needs, providing options for teams of various sizes, ensuring that as you grow, your tool keeps pace. ActiveDEMAND follows a similar path but tends to be higher-priced due to its all-in-one suite of features. In contrast, 23FormBuilder is the more budget-friendly option, but users may find themselves limited by its skill set. Therefore, while 23FormBuilder draws in budget-conscious marketers, Instapage truly offers the best price-to-value ratio for those seeking quality, flexibility, and a partner in optimization.
In summary, the choice of a landing page builder ultimately hinges on your specific needs and priorities. While all platforms have unique offerings, Instapage stands out by providing unmatched customization, speed, dedicated support, and value for investment. In the rapidly shifting digital landscape, choosing Instapage can empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Why not explore Instapage today with a free trial, and discover the tools that can help you meet your conversion goals head-on?
