How Elementor vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with Elementor and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. Benchmark Email – A Comprehensive Showdown
Choosing the right landing page builder is akin to assembling your very own dream team of superheroes for your marketing strategy. Each option brings unique powers to the table, and as marketers, it’s our mission to determine which one can save the day. Today, we’re diving deep into the unique world of Instapage, Elementor, and Benchmark Email—a trio of popular platforms that can redefine how you create and manage landing pages. From user-friendly features to powerful optimizations, this comparison promises to be both informative and engaging, helping you make the best choice for your business needs. Whether you’re just starting out or you're a seasoned marketing pro, understanding what each platform offers is crucial to maximizing your ROI. So grab your cape and let’s embark on this enlightening journey!
Meet Your Contenders
In the left corner, we have Instapage, known for its robust features tailored for advanced marketers aiming to fine-tune and optimize their landing pages. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty. In the right corner, we find Elementor, a favorite among WordPress users who prioritize flexibility and customization without needing extensive coding skills. Lastly, in this virtual ring is Benchmark Email, an email marketing platform that offers some interesting landing page functionalities—all designed to enhance your outreach and conversion efforts. Let’s explore what each contender brings to the table, and by the end, you’ll know exactly which one should wear the crown in your marketing strategy.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When considering any landing page builder, template variety and ease of use are paramount. Instapage boasts a plethora of customizable templates, allowing users to create aesthetically pleasing and conversion-oriented pages swiftly. The drag-and-drop editor is designed for ease, perfect for both newbies and seasoned pros. Elementor, with its extensive library of pre-designed templates, caters especially to WordPress users, giving them greater flexibility in terms of design without sacrificing usability. Meanwhile, Benchmark Email delivers a modest selection of templates, focused primarily on its email marketing capabilities, which may not be as comprehensive for a purely landing page experience. Thus, while all three provide valuable assets in the way of templates, Instapage separates itself with unparalleled customization, making it a standout choice for marketers focused on optimizing every detail.
Instapage: A Conversion-Focused Giant
When it comes to customization and conversion rate optimization, Instapage sets itself apart with features that cater to serious marketers. Its instant personalization abilities allow users to tailor landing pages based on demographics and behaviors, ensuring relevant experiences for potential customers. The platform's extensive A/B testing tools enable marketers to experiment with different layouts, content, and calls to action, significantly increasing the chances of higher conversion rates. Moreover, Instapage's seamless integrations with CRMs and email platforms make it an ideal partner for driving results. It’s not just software; it’s a dedicated ally in achieving your marketing goals, and its focus on delivering relevant experiences cultivates brand trust and customer loyalty.
Round Two - Speed and Efficiency
Imagine waiting in line at your favorite coffee shop—slow loading times can be a real buzzkill. Just like a delayed latte can sour your morning, slow landing page load times can deter potential customers. Speed is essential in retaining user interest; if your page doesn’t load in a few seconds, visitors may bounce back to their search results. Now, let’s weigh how each platform fares in the speed competition.
Instapage Advantages:
- Highly optimized server solutions that ensure quick load times.
- Automatic image compression to enhance page loading speed.
- Support for AMP (Accelerated Mobile Pages) for faster mobile experiences.
- Easy integration with CDNs (Content Delivery Networks) for global efficiency.
Elementor Advantages:
- Lightweight design that contributes to faster loading times.
- Advanced caching options to enhance performance.
- Compatible with various performance-focused WordPress themes.
Benchmark Email Advantages:
- Optimized email landing pages that allow for swift access.
- Integrated analytics for real-time performance monitoring.
- Use of fast-loading, responsive designs tailored for mobile.
In terms of speed and performance, Instapage emerges as a front-runner, providing comprehensive optimization features aimed at maximizing user experience. Elementor also ensures decent performance, particularly within the WordPress ecosystem, whereas Benchmark Email shines in speed for email-related landing pages but doesn’t offer the same level of dedicated landing page optimization as Instapage.
Round Three - Navigating Usability and Learning Curve
Creating engaging landing pages shouldn't feel daunting, and thankfully, all three platforms strive to welcome users. Instapage provides intuitive layouts and straightforward tutorials that can guide you through the learning process, transforming novices into experts in no time. Elementor shines with its friendly interface, making it accessible for those venturing into web design for the first time. Meanwhile, Benchmark Email may require a bit of extra time to familiarize oneself with its features, given its multi-faceted approach to email marketing and landing pages. Overall, users across the board are likely to find their footing quickly, leading to seamless transitions from beginner to proficient in crafting impactful landing experiences.
Round Four - Customer Support: Your Trusted Sidekick
Imagine customer support as your loyal sidekick, swooping in whenever you hit a snag. Instapage prides itself on offering exceptional support through various channels—live chat, email, and an extensive knowledge base full of tutorials and tips. Elementor also provides solid resources, including community forums and built-in tutorials for users. Benchmark Email draws on its multi-channel support as well, ensuring assistance via chat and email, but its focus remains primarily on email marketing. It’s evident that all platforms value customer satisfaction, but Instapage and Elementor take the lead with more extensive support options.
Round Five - Pricing Structures: Find Your Fit
When it comes to pricing, each platform offers unique plans tailored for different needs. Instapage employs a subscription model that allows marketers to choose from various tiers based on their requirements, optimizing for businesses seeking conversion-focused features. Elementor operates on a freemium model with additional premium plans that unlock even more functionalities. Finally, Benchmark Email also follows a tiered pricing structure, focusing on email marketing services. As you explore your options, remember to weigh the features against pricing to identify the best fit for your business goals.
To conclude, while all three platforms possess their unique advantages and cater to various user needs, choosing the best one ultimately depends on your specific objectives and budget. Whether you value feature sets, customer support, or flexibility in pricing, there is an option for everyone. However, considering its powerful optimization tools and customer-centric focus, Instapage may very well be the champion for marketers serious about enhancing conversions and building lasting brand loyalty. Why not take Instapage for a spin with a free trial or demo? You might just find your perfect landing page solution!
