How Divi Builder vs. Thrive Architect vs. Instapage stack up against each other
Compare Instapage with Divi Builder and Thrive Architect to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. Thrive Architect – Who's the Top Contender?
Choosing the right landing page builder can be likened to picking a perfect team for an epic quest. Each tool has its unique abilities, strengths, and weaknesses. Instapage, Divi Builder, and Thrive Architect are the characters you want in your marketing adventure. However, determining which one suits your needs best can feel overwhelming. This comparison aims to shed light on how these platforms stack up against each other, specifically looking at their features, ease of use, performance metrics, usability, support, and pricing. Understanding these details can empower marketers to reduce costs, increase conversions, and create relevant landing page experiences that enhance brand trust and customer loyalty. So grab your virtual cape, and let's explore the land of landing pages together! (min:200 words, add the small paragraphs in this paragraph.)
Meet the Competitors: A Brief Overview
In the red corner, we have Instapage, known for its powerful features designed explicitly for creating landing pages that convert. This platform empowers marketers to optimize their campaigns for better ROI while streamlining the design process to enhance user experience. In the blue corner, we have Divi Builder, a versatile tool boasting a robust theme and a visual editor that appeals to a varying audience - from beginners to seasoned developers. It offers flexibility in web design that goes beyond just landing pages, making it a popular choice for full-site design. And in the green corner, there's Thrive Architect, a plugin for WordPress that focuses solely on conversion-driven landing pages. With its drag-and-drop functionality and plethora of templates, Thrive Architect is designed to help you create pages that not only look good but also perform exceptionally well. Each of these platforms brings unique advantages, but the question remains - which is the best for your needs? (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown: What’s in Store?
Diving into Template Variety and User Experience
When it comes to choosing a landing page builder, template variety and user experience are critical factors. Divi Builder shines with its extensive catalog of pre-designed templates, which are not only adaptable but also visually stunning. Offering unique designs for various niches, Divi allows users to mix and match elements to build functional yet appealing pages. Thrive Architect provides the advantage of seamless integration into WordPress, making it easy for users already familiar with the platform to get started. It also offers a solid selection of templates focusing on easily customizable layouts. However, it’s Instapage that takes the crown in this round. Its library is rich with professionally designed templates optimized for conversion. Each design serves a specific purpose, ensuring users can create tailored landing pages quickly and efficiently. Beyond templates, Instapage's dynamic content options allow users to personalize the user experience further. This focus on personalization and conversion makes it particularly appealing for marketers aiming for results. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and Conversion
Instapage is more than just a landing page builder; it's a partner in your marketing success. With its strong emphasis on customization, marketers can fine-tune every aspect of their landing pages, ensuring alignment with overarching campaign goals. The intuitive drag-and-drop editor simplifies the creation process, empowering users to design at their own pace without compromising quality. Moreover, ensuring optimized conversion rates is where Instapage truly excels. Features such as A/B testing and conversion analytics allow for data-driven decisions, enabling users to adapt and enhance their landing pages based on real-time performance insights. The ability to deliver highly relevant page experiences increases brand trust and strengthens customer loyalty. It’s this fusion of flexibility and strategic focus on conversions that makes Instapage a preferred choice among digital marketers. (min:200 words)
Round Two - Speed and Performance: The Race Begins
When it comes to user experience, the speed of your landing page can be a game-changer. Picture the excitement of ordering your favorite coffee only to find yourself waiting in a long line. The thrill quickly fades if the wait takes too long. This analogy perfectly reflects user expectations online - slow loading times can lead to abandoned pages and lost conversions. Thus, performance becomes a pivotal factor in making your choice. A landing page that loads efficiently keeps users engaged and encourages conversions. (min:200 words)
Instapage Advantages:
- High performance with optimized loading times for better user experience
- CDN-enabled infrastructure ensuring fast access from various locations
- Lightweight templates that reduce loading speeds
- Built-in performance analytics to track and improve page speed
Divi Builder Advantages:
- Fast loading times due to optimized code structure
- Customization options that allow users to remove unnecessary elements
- Easy integration with caching plugins to enhance speed
Thrive Architect Advantages:
- Performance-focused design that ensures pages load quickly
- Efficient coding practices to minimize bloat
- Compatibility with speed-enhancing plugins in WordPress
In this high-stakes round of speed and performance, all three contenders have demonstrated strengths. However, Instapage stands out for its unwavering commitment to providing fast-loading and high-performing landing pages. For marketers focused on conversion brevity, time-to-load is vital, and Instapage leads the charge. As we move forward, the question remains - which platform offers the most welcoming environment for users, regardless of their skill level? Let's explore usability next.
Round Three - Usability: Who Makes it Easy?
Usability is often a key concern for both newcomers and experienced users looking to maximize efficiency in their workflow. Each platform has taken a unique approach to ensure users can create landing pages seamlessly. Instapage delivers an easy-to-navigate interface, ideal for those who may not have vast technical expertise. The drag-and-drop functionality simplifies the design process, allowing marketers to focus on strategy over complex coding. Divi Builder offers a visual editor with an intuitive interface, making customization straightforward. Its comprehensive library of tutorials helps users harness its full potential. Thrive Architect, with its WordPress integration, caters to users familiar with the ecosystem while providing a user-friendly experience suitable for beginners. Overall, while each landing page builder offers a user-friendly experience, Instapage's dedicated focus on marketers places it slightly ahead in usability. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Customer Support: The Loyal Sidekicks
Customer support can significantly influence your experience with any software tool. Think of it as having a trusty sidekick ready to assist whenever you face challenges. Each of these platforms offers a variety of support options, but how do they stack up? Instapage boasts 24/7 customer support via chat and email, ensuring you never feel stranded. Additionally, users can access an extensive knowledge base filled with valuable resources, making troubleshooting a breeze. On the other hand, Divi Builder offers a solid support system, complete with an active community forum where users can share insights and tips, along with documentation that caters to all levels of expertise. Thrive Architect provides support through detailed documentation and an active forum, allowing for a wealth of shared knowledge among its user base. In this friendly competition, all three platforms provide robust support, but Instapage sets itself apart with its round-the-clock assistance and wealth of resources. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Pricing Structures: Finding the Best Fit
Understanding the pricing models for each of these platforms is crucial for making an informed decision that aligns with your budgetary constraints. Instapage operates on a subscription model with tiered pricing based on the number of features, allowing you to choose a plan that best matches your marketing needs. The scalability of Instapage makes it an attractive option for growing businesses. Meanwhile, Divi Builder offers a one-time fee for lifetime access, which can be advantageous for those seeking long-term value. Thrive Architect follows a similar model but adds a yearly renewal option that might appeal to users who prefer periodic updates. As potential users weigh their options, it’s essential to identify which pricing structure aligns with their specific goals and constraints. Regardless of each platform’s pricing, it’s clear that Instapage provides a comprehensive solution ideal for marketers aiming to maximize conversions as part of a cost-effective strategy. (min:200 words)
In conclusion, while all three landing page builders boast their unique features and advantages, Instapage shines as the best option for marketers looking to optimize their campaigns while offering a streamlined experience. Whether you prioritize features, support, usability, or pricing, the decision ultimately rests with your individual goals. Those seeking to harness the power of Instapage can confidently embark on a free trial or demo to experience its capabilities firsthand. The right choice for you will depend on the needs and objectives of your marketing strategy, but Instapage stands tall as a committed partner towards achieving those goals. (min:200 words)