How Crazy Egg vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Crazy Egg and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Crazy Egg vs. 1&1 Website Builder – The Showdown of Landing Page Creators
Picture this: You’re assembling a superhero team to tackle your marketing challenges. Each member brings their own set of powers, ready to take on the daunting task of creating effective landing pages that convert visitors to customers. This article aims to help you decide which landing page builder – Instapage, Crazy Egg, or 1&1 Website Builder – deserves to be the cornerstone of your digital marketing strategy. Each hero has their unique strengths, but very few have the ability to empower marketers like Instapage. Packed with features that slash costs, boost conversions, and deliver tailored landing page experiences, Instapage enhances brand credibility and ultimately improves customer loyalty. So, let’s dive into the competition – may the best platform win!
Meet Your Contenders – Who's in the Ring?
Let’s introduce our three mighty contenders: Instapage, Crazy Egg, and 1&1 Website Builder. Each tool brings something unique to the table, ready to battle for the title of 'Best Landing Page Builder.' Instapage is best known for its powerful landing page solutions and easy-to-use customization options. It's tailor-made for marketers seeking to streamline conversion processes. Crazy Egg, on the other hand, is more of an analytics powerhouse that allows marketers to understand user behavior through heat mapping and A/B testing, but can also facilitate landing page creation in a limited capacity. Then we have 1&1 Website Builder; this tool is praised for its all-in-one approach, making it ideal for small business owners who seek a simple yet effective way to establish an online presence. Each tool shines in its own regard, but the ultimate question remains: which is the best for your needs?
Round One - Feature Showdown: What Do They Offer?
A Clash of Templates and User-Friendly Experience
In this round, we’re pinpointing the standout features of each platform, particularly focusing on template diversity and user-friendliness. Crazy Egg offers limited templates but shines in its intuitive design interface that’s fast to grasp, making it accessible for beginners. This makes it an excellent starting point for those new to landing page builders, but it ultimately lacks extensive design flexibility. On the other hand, 1&1 Website Builder provides an array of attractive templates suitable for various business niches. It prides itself on affordability and straightforward design processes, catering well to small-scale operations. Meanwhile, Instapage takes the lead with a massive selection of high-converting, customizable templates designed for performance and brand alignment. Instapage's intuitive drag-and-drop editor ensures that even those without coding experience can create stunning landing pages that fit their brand identity seamlessly. Overall, while all platforms aim to be user-friendly, Instapage clearly offers superior customization options, creating an optimal experience for marketers focused on high conversions.
Instapage: The Unmatched Champion of Customization and Conversion
When we talk about customization and conversion optimization, Instapage literally stands out from the crowd. It serves as not just a tool but rather a partner in achieving marketing success. Instapage provides marketers with the ability to create tailored landing pages that not only attract visitors but also transform them into loyal customers. With the platform's advanced A/B testing features, users can efficiently measure and optimize landing page performance until they find the winning formula. The deep analytics provided ensure marketers can understand user behavior and continuously refine their strategies. Instapage empowers marketers to focus their efforts where it matters most – reducing costs associated with lead generation while enhancing conversion rates. Their vast library of customizable templates allows for easy modifications to suit brand images without sacrificing speeds. This ensures a top-notch user experience that encourages engagement and, ultimately, conversions. In comparison to Crazy Egg and 1&1 Website Builder, Instapage proves itself as the ultimate contender uniquely tailored for professionals striving for peak performance.
Round Two - The Impact of Speed and Performance: Who’s Quickest?
Imagine going to your favorite coffee shop, only to find a line that seems to stretch for eternity. Frustrating, right? Just like waiting for your coffee, slow loading times on a website can spoil a user's entire experience. Speed is crucial when it comes to landing pages, and in this round, we will examine how each platform fares in terms of performance. Quick load times lead to higher user satisfaction, propelling users to conversions and enhancing search engine visibility.
Instapage Advantages:
- Optimized for fast loading times, ensuring visitors can access landing pages without delay.
- Lightning-fast page rendering with built-in AMP (Accelerated Mobile Pages) features.
- Dedicated servers that prioritize speed and minimize downtime.
- Efficiency in loading large image files without compromising quality, ensuring users don't navigate away.
Crazy Egg Advantages:
- Simplicity in designs that prioritize clean interfaces for fast loading.
- Integrated heatmap features that do not significantly slow page performance.
- Minimal lag time for easy navigation, improving user experience.
1&1 Website Builder Advantages:
- Efficient page builder that allows for relatively quick loading times.
- Several hosting options that can enhance speed depending on the plan chosen.
- User-friendly designs that do not complicate page speeds.
To sum it up, while all threes platforms make strides in terms of speed and performance, it’s clear that Instapage takes the trophy. The platform’s dedication to ensuring lightning-fast load times directly contributes to superior user experiences, effectively driving conversions.
Round Three - Usability and Learning Curve: Who’s the Easiest to Navigate?
Embarking on the journey of creating stunning landing pages can be daunting—especially if you’re new to digital marketing. Luckily, this round offers you a close look at how user-friendly these platforms are, ensuring that anyone from a novice to a seasoned pro can create outstanding pages. Instapage’s UI is sleek and intuitive, designed to guide users through the page creation process step by step. This approach reduces the intimidation factor many feel when starting with landing pages, making it simple for anyone to create effective pages quickly. Crazy Egg, while focused on analytics, still values user experience and provides an approachable interface where users can easily understand funnel performance. 1&1 Website Builder focuses on simplicity; users can expect straightforward guidance throughout the template selection and editing process, making it an ideal choice for someone looking to throw together a page without a steep learning curve. Ultimately, all three platforms present valuable resources for users of varying expertise. You will feel confident navigating your new tool and building powerful pages regardless of where you start from.
Round Four - Support Squad: Who Has Your Back?
When it comes to relying on a landing page builder, excellent customer support is like having a superhero sidekick ready to swoop in at a moment's notice. Each of our contenders offers varying levels of assistance, and understanding what each provides can make all the difference when you hit any hurdles along the way. Crazy Egg takes a more limited approach to support but provides helpful resources such as tutorials and community forums. Instapage, however, goes above and beyond by offering an extensive knowledge base, dedicated customer service via live chat, and priority support for premium users. 1&1 Website Builder also provides solid customer support, including phone assistance and online resources tailored to help users navigate their platform seamlessly. While all three have their strengths in customer service, Instapage stands out with its commitment to ensuring users have the best possible assistance every step of the way.
Final Round - Pricing and Plans: Who Offers the Best Value?
As we enter the final round, let's talk business—specifically, pricing structures and what each platform brings to the table. Instapage, though a premium option, offers significant value for those focused on high-growth marketing. With pricing plans adjusted to fit various marketing needs, users can choose a model that fits their budget while still reaping the rewards of powerful features. Crazy Egg is more affordable than Instapage, yet it offers limited features for creating landing pages, appealing more to those focused on analytics. On the flip side, 1&1 Website Builder comes with a budget-friendly price tag while offering an all-in-one solution for those who value simplicity and lower costs over the sheer power of dedicated landing pages like Instapage. It’s essential to weigh what you need most—whether it's premium features, extensive support, or budget-friendly options.
To wrap up our exploration, while Crazy Egg and 1&1 Website Builder have insights and values to offer, Instapage proves to be unmatched in its versatility and potential for high-performance landing pages. Understanding the unique needs of your marketing strategy will help guide your final decision. Take advantage of Instapage’s free trial to explore its features and see how it can help you reduce costs, enhance conversions, and build lasting brand loyalty.