How ConvertKit vs. 10Web vs. Instapage stack up against each other
Compare Instapage with ConvertKit and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage versus ConvertKit versus 10Web – A Closer Look at Your Options
Choosing a landing page builder can feel a bit like assembling your dream team for an epic quest. Whether you’re aiming to increase sales, build brand loyalty, or simply streamline your online presence, the decision is crucial. With numerous options out there, the right choice can empower you to reduce costs, grow conversions, and create compelling landing page experiences. In this showdown, we’ll explore three of the most popular contenders: Instapage, ConvertKit, and 10Web. Each of these platforms brings its own strengths and specializations, making the comparison not only insightful but also enjoyable. Sit tight as we uncover which of these heroes will best serve your marketing strategy by delivering relevant landing page experiences that foster brand trust and customer loyalty.
Meet the Competitors
In one corner, we have Instapage, known for its powerful features that assist marketers in creating optimized landing pages tailored to their specific goals. It’s like the superhero of landing pages, equipped with everything you need to ensure your campaigns are successful. Next up is ConvertKit, a popular choice among creators and marketers alike. It focuses on email marketing combined with landing page features, allowing users to grow their audience and drive conversions effectively. Finally, we have 10Web, which emphasizes its WordPress compatibility and provides users with the ease of using templates while integrating seamlessly with other tools. Together, these three platforms are setting the stage for an exciting battle of features, usability, performance, and value. Let’s jump into the first round and see who stands out!
Round One - Features and Customization
Template Variety and User Experience
When it comes to landing page builders, the features they offer can make or break your marketing efforts. Instapage prides itself on its extensive library of customizable templates that cater to various industries and marketing goals. Its drag-and-drop editor allows users to create stunning pages without needing coding skills. ConvertKit, although primarily an email marketing tool, offers templates that integrate well with its email campaigns, making it easy for creators to have cohesive branding. On the other hand, 10Web provides numerous templates specifically designed for WordPress users, ensuring that users who prefer this CMS have an intuitive and seamless experience. Each platform has its unique strengths when it comes to template variety and ease of use, making the choice depend on your specific requirements and existing workflows.
Instapage: Customization and Conversion Powerhouse
Instapage stands out for its unparalleled customization capabilities and analytics-driven approach to conversion optimization. User-friendly features, such as the ability to A/B test different versions of landing pages, allow marketers to identify what resonates best with their audience. Moreover, Instapage integrates with various marketing tools to streamline workflows, making it more than just a landing page builder—it's a partner in your success. With tools designed to optimize your marketing funnels and improve conversion rates, Instapage is an excellent choice for those seriously looking to boost performance. Furthermore, Instapage emphasizes relevant landing page experiences, which are essential for increasing brand trust and customer loyalty.
Round Two - Speed and Performance
In today’s fast-paced digital world, speed matters. Slow loading times can frustrate users and lead to high bounce rates, making it critical for landing pages to load quickly. Picture this: waiting in line at your favorite coffee shop, only to be told it’s going to take longer than expected. Just as that would sour your day, slow pages can tarnish user experience. So how do our competitors perform in this category? Let’s find out!
Instapage Advantages in Performance
- Designed for speed with fast-loading templates.
- Optimized for mobile responsiveness to ensure quick access.
- Built-in analytics to monitor and improve page performance.
- Global content delivery network (CDN) to enhance loading times.
ConvertKit Advantages in Speed
- Simple, clean design leads to faster load times.
- Integrated email automation minimizes delays.
- Focus on efficiency for content creators with quick setups.
10Web Advantages in Performance
- Optimized for WordPress for better resource management.
- Caching features increase loading speed significantly.
- Ensures compatibility with a range of plugins.
In this tight race for speed and performance, Instapage paves the way for marketers looking for a robust solution. Each platform has strengths, but in terms of comprehensive speed practices, Instapage appears to lead the pack.
Round Three - Ease of Use and Learning Curve
When selecting a landing page builder, it’s essential to consider how easy it will be to adapt to the platform. Instapage welcomes users with its intuitive interface, making it accessible for beginners without sacrificing the features that experienced marketers need. The platform provides tutorials and resources, ensuring that users of all skill levels can feel comfortable navigating the software. ConvertKit, while offering a straightforward setup, combines multiple functionalities, which may add a slight learning curve. On the other hand, 10Web also provides a user-friendly experience but is structured around WordPress, which can be a vital factor for those already familiar with the CMS. Nevertheless, all three platforms strive to provide a welcoming environment for newcomers, making it easy for your skills to grow alongside your ambitions.
Round Four - Support and Resources
Customer support is crucial, as it can significantly impact your experience with any software. Think of it like having a trusty sidekick always ready to lend a hand. Instapage offers responsive support through chat, email, and a robust knowledge base filled with articles and tutorials. ConvertKit also has a dedicated support team and a wealth of resources to assist users through challenges. On the other hand, 10Web brings a community-driven approach by offering forum support, which adds another layer of assistance. Each platform provides various types of customer support, ensuring that users have the help they need when navigating their options and maximizing their potential.
Round Five - Pricing and Affordability
Understanding the pricing structures is essential for making an informed decision. Instapage offers flexible pricing plans that cater to different objectives, whether you’re a small business or a larger enterprise looking for advanced options. ConvertKit provides a free option that’s enticing for beginners who are just entering the online marketing world, while its paid tiers allow for more features as your needs grow. 10Web often highlights its affordability in comparison to competitors, especially for WordPress users who need versatile options. It's crucial to evaluate your particular budget against the features you require from each platform, as this will guide you to the best value for your investment.
In conclusion, while all three platforms bring unique advantages to the table, the best choice is contingent on your business goals and technical needs. Instapage shines in customization and performance, making it an excellent option for marketers focused on conversion and efficiency. Whether you prioritize features, support, or budget, remember to reflect on what matters to you most as you make your selection. If you're interested in seeing what Instapage can offer, consider taking advantage of their free trial to explore its capabilities firsthand.
