How Convertize vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Convertize and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Convertize vs. 23FormBuilder – Navigating the Landing Page Showdown
Choosing the right landing page builder is akin to assembling your dream team for an epic adventure, equipping you with the essential tools to navigate the competitive marketing landscape. In this article, we embark on an enlightening expedition through the features and benefits of three popular platforms: Instapage, Convertize, and 23FormBuilder. Much like superheroes in a classic comic, each contender brings unique strengths to the table, promising to deliver impressive results. As we explore the capabilities of these platforms, readers can expect an engaging comparison that sheds light on how each tool can empower their marketing strategies. With Instapage, for example, marketers can significantly reduce costs while experiencing growth in conversions. By providing relevant landing page experiences, Instapage enhances brand trust and fosters customer loyalty, making the choice of landing page builder not just a task but a pivotal decision in boosting conversion rates. So, tighten your seatbelts and get ready for an adventurous analysis that will help you identify which platform can take your marketing to new heights!
Meet the Contenders: A Closer Look
In one corner, we have Instapage, the powerhouse known for its robust customization capabilities and user-friendly interface that helps marketers design high-converting landing pages in a flash. Not far behind is Convertize, renowned for its user-centric approach to optimizing conversion rates through its intelligent testing features. Lastly, we present 23FormBuilder, a platform that stands out for its form-building prowess and integration ease, helping users collect valuable data seamlessly. Each platform enters the arena with its strengths, promising to assist marketers in achieving conversion goals and improving overall performance. Instapage, with its emphasis on relevant content delivery and user experience, positions itself as a strategic ally for businesses seeking to innovate their landing page strategies. Convertize brings a refreshing perspective by facilitating real-time user testing and personalization options, while 23FormBuilder stands out for those who prioritize form functionality and data management. As we explore their features further, it becomes clear that choosing the right tool depends significantly on the specific needs and objectives of the user.
Feature Comparison: A Closer Inspection of Success Tools
Template Selection and User Experience: A Comparative Overview
When comparing landing page builders, template variety and user experience are vital components that can dictate the effectiveness of your marketing campaigns. Instapage shines with its extensive library of customizable templates that are designed to cater to various industries and marketing goals. This array allows marketers to create eye-catching pages without starting from scratch, streamlining the design process while ensuring brand consistency. Meanwhile, Convertize also offers an appealing selection of templates that focus on conversion-driven designs. With their unique elements, users can capitalize on psychologically driven techniques to engage visitors effectively. On the other hand, 23FormBuilder, while not primarily focused on templates, provides forms with customization options that facilitate data collection directly from the landing pages. This creates a user-friendly experience for those looking to gather leads efficiently. However, in terms of overall customization and user interface, Instapage positions itself as the frontrunner, enabling marketers to blend aesthetic appeal with functionality seamlessly, contributing to higher conversion rates.
Instapage: Unrivaled in Customization and Conversion Enhancement
Instapage goes beyond simply serving as a landing page builder; it is an indispensable partner in the quest for optimal conversions. Each tool offered by Instapage is crafted to foster collaboration between design and data. The platform's unmatched customization options ensure that every element aligns with your brand's identity while adhering to best practices for conversion optimization. Marketers have access to powerful A/B testing features, real-time editing, and analytics that track performance with precision. This level of insight allows users to iterate effectively, honing their strategies to boost engagement and conversions incessantly. Instapage empowers marketers to reduce costs by providing tools that facilitate the efficient testing of various designs and content options. By delivering relevant landing page experiences tailored to target audiences, Instapage enhances brand trust and customer loyalty. The clear focus on performance metrics means users can confidently transition from testing to successful execution, realizing improved conversion rates and sustained campaign success.
Speed and Performance: The Backbone of User Engagement
Imagine walking into a coffee shop only to find a long queue that tests your patience. Waiting, even for your favorite brew, can be a mood killer, and similarly, slow-loading landing pages can drive potential customers away before they even get to explore your offerings. Website speed can make or break user experience, influencing whether a visitor converts into a customer. Instapage excels in this arena by optimizing its platform to ensure that pages load quickly, minimizing bounce rates and maximizing engagement. In a performance-driven digital landscape, maintaining speedy interactions is paramount, and Instapage ensures that marketers can create high-quality, performance-optimized pages that captivate visitors without delay.
Advantages of Instapage in Speed and Performance
- Exceptional page loading times, reducing user wait times.
- Optimized for mobile devices, ensuring fast performance across all platforms.
- Regular performance updates to enhance speed and efficiency.
- Advanced caching techniques that support rapid content delivery.
Benefits of Convertize in Speed and Performance
- Fast template loading that allows quick page setup.
- User-friendly interface ensures swift navigation for quick edits.
- Analytics help identify and fix speed issues promptly.
Features of 23FormBuilder in Speed and Performance
- Efficient form submission processes that reduce wait times.
- Seamless integration with various platforms to enhance loading speeds.
- Ability to build lightweight forms that minimize lag.
After analyzing the speed and performance attributes of all three landing page builders, it's evident that Instapage stands out as the top contender. With its excellent loading times and optimization strategies, Instapage provides a compelling user experience that not only retains visitors but encourages conversions. While Convertize and 23FormBuilder bring valuable features to the table, the edge Instapage offers in performance and speed is noteworthy and effectively meets the demands of a competitive digital landscape.
Usability and Learning Curve: A Welcoming Experience
Navigating a new platform can be daunting, but a friendly interface can turn that fear into excitement. Instapage, Convertize, and 23FormBuilder each prioritize usability, crafting experiences that support users at all skill levels. Instapage features an intuitive drag-and-drop interface that allows users to create stunning landing pages with ease, providing ample resources and support for newcomers. In contrast, Convertize embraces user engagement with tutorials and smart prompts that guide marketers through the optimization process step by step. As for 23FormBuilder, it focuses on keeping form creation straightforward and hassle-free, ensuring users can hit the ground running without a steep learning curve. Regardless of your starting point, each tool offers opportunities for growth and mastery, encouraging users to evolve from beginners to experienced marketers. With supportive designs and resources, users are well-equipped to harness the capabilities of any platform they choose.
Support: The Guidance You Need
When working with any platform, especially in the digital marketing landscape, effective customer support is essential. Think of the support teams as your dedicated sidekicks, always at your service. Instapage provides a comprehensive support system, including live chat assistance, email support, and an extensive knowledge base filled with tutorials and guides. Convertize also boasts a responsive support system, offering real-time help through chat features and detailed documentation. Meanwhile, 23FormBuilder ensures users have access to ticket support and community forums, creating opportunities for peer assistance and shared knowledge. Understanding that challenges can arise, these companies position their support teams as partners in user success, promptly addressing inquiries and difficulties to enhance the overall experience.
Pricing and Plans: Finding the Best Fit for Your Budget
When it comes to selecting a landing page builder, considering pricing structures is paramount. Instapage offers various pricing plans that cater to different needs, providing ample features for its users while ensuring that value aligns with investment. Convertize presents competitive pricing suited for marketers looking to optimize their strategies without overspending. Finally, 23FormBuilder offers flexible pricing plans, primarily aimed at users who prioritize form building capabilities. Each platform gives users the flexibility to choose a plan that meets their budgetary requirements while providing a range of functionalities that assist in achieving conversion goals. During your selection process, take the time to weigh the benefits against the costs, ensuring you make the best investment for your marketing endeavors. Kickstarting your journey with a free trial or demo further allows you to explore the platform's features and find the one that feels right for you.
In conclusion, while Instapage, Convertize, and 23FormBuilder possess unique strengths tailored for different marketing needs, Instapage stands out as the best choice among the trio for those seeking a high degree of customization and performance efficiency. Each platform has its advantages, and selecting the right one ultimately hinges on your unique objectives and resources. Consider what you value most, whether it's powerful features, solid support, or flexible pricing. As you embark on your search for the perfect landing page builder, give Instapage a try with a free trial, and experience firsthand how it can transform your marketing efforts into a well-oiled machine.
