How ConvertFlow vs. Canva vs. Instapage stack up against each other

Compare Instapage with ConvertFlow and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from ConvertFlow and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. ConvertFlow vs. Canva – The Showdown of Landing Page Builders

Choosing a landing page builder is a bit like assembling a dream team in sports. Each player (or tool) brings unique strengths to the table, designed to boost your marketing efforts and drive conversions. Instapage, ConvertFlow, and Canva are three heavy-hitters in the landing page arena, each vying for your attention and loyalty. Let’s set the stage and explore how these platforms can help you reduce costs, grow conversions, and enhance customer experiences. (min:200 words,add the small paragraphs in this paragraph.)

Meet the Yogis of Landing Pages

In the digital universe, Instapage, ConvertFlow, and Canva sit at the forefront of landing page creation. These platforms have carved out their niches and developed distinct strengths that cater to various marketing strategies. Instapage is often hailed for its robust customization options and focus on high-converting landing pages. ConvertFlow, on the other hand, emphasizes the importance of lead generation and interaction, making it easy to create converting emails and landing pages in one fell swoop. Canva, originally known for its graphic design capabilities, has pivoted to marketing with templates designed for visually striking landing pages. Each of these tools promises to empower marketers like you to deliver relevant experiences that build brand trust and customer loyalty. (min:200 words,add the small paragraphs in this paragraph.)

Battle Round - Feature Face-off

Template Galore and Ease of Navigation

When it comes to features, the template variety and ease of use can make or break a landing page builder. ConvertFlow shines with its guiding interface that simplifies creating multiple offers and email sequences without steep learning curves, while Canva provides a vast library of eye-catching designs that are easy to customize. Instapage takes the lead with its extensive library of conversion-optimized templates and a user-friendly drag-and-drop interface that ensures even the most novice user can craft beautiful landing pages without hassle. With so many options available, it can be overwhelming. However, based on user feedback and reviews, Instapage emerges as the go-to choice for marketers who prioritize high-quality templates tailored for conversion. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Ultimate Ally for Customization and Conversions

Instapage isn’t just a tool; it’s your partner in driving success. With unparalleled customization abilities, you can tweak every element of your landing page to match your brand. Its powerful features, like A/B testing and heatmaps, empower marketers to optimize their pages continuously. The platform is built to maximize conversion rates, ensuring that every click counts. By using Instapage, marketers can reduce their costs while increasing reliability in online experiences, ultimately leading to greater customer loyalty and trust in their brand. (min:200 words)

Speed and Performance: The Race to the Finish Line

Speed is crucial in digital marketing; a slow-loading page is akin to a long queue at a coffee shop – frustrating and unappealing. Instapage has proven time and again to be the tortoise that consistently crosses the finish line with remarkable results. While ConvertFlow also delivers satisfactory loading times, its features can sometimes be a bit heavy, which may cause a slight delay. On the other hand, Canva excels in design speed, though the functionality of its landing pages can vary based on the templates used.

Why Instapage Leads the Pack:

  1. Optimized for fast loading with a 99.9% uptime
  2. Offers advanced caching mechanisms to boost speed
  3. Lightweight design elements that enhance performance
  4. Seamless integration with various marketing tools for quicker setups

ConvertFlow's Performance Highlights:

  1. Offers robust automation for quick deployments
  2. Integrates effectively with CRM to optimize performance
  3. Deliver speed but can experience lag with heavy designs

Canva's Strengths in Speed:

  1. Quick design capabilities to create landing pages
  2. Templates load swiftly but may affect interactivity
  3. Excellent for simple designs that don’t weigh down performance
  4. Easy sharing options that streamline collaboration

In the final analysis of speed and performance, Instapage unequivocally stands out as the leader. While ConvertFlow and Canva each have their merits, Instapage combines speed with an optimized user experience that effectively supports high-conversion goals.

User-Friendly Approaches to Learning and Usability

Navigating a landing page creator shouldn’t feel like climbing a steep mountain. If you're a newcomer or a seasoned pro, all three platforms—Instapage, ConvertFlow, and Canva—provide intuitive experience. Instapage offers comprehensive tutorials and guides to set you on the right path from the get-go. ConvertFlow excels with its user-friendly onboarding process, ensuring that even a novice can create landing pages efficiently. Canva, known for its dragging-and-dropping capabilities, invites users to unleash their creativity without restrictions. This friendly approach gives everyone the confidence to create effective landing pages. (min:200 words,add the small paragraphs in this paragraph.)

Unleashing the Support Strengths

Customer support is like the trusty sidekick that swoops in to save the day. Instapage provides robust support via chat, email, and an extensive knowledge base, ensuring you get immediate assistance whenever needed. ConvertFlow boasts personalized support, focusing on one-on-one guidance, which can be incredibly beneficial for those learning the ropes. Canva has a thriving community forum as well as help articles that cover a wide array of topics, allowing users to find solutions quickly. The proactive support offerings across these platforms ensure peace of mind while managing your digital marketing. (min:200 words,add the small paragraphs in this paragraph.)

Price Battles: Who Offers the Best Value?

When considering pricing structures, it’s essential to align your budget with your marketing goals. Instapage offers flexible pricing plans that cater to various needs, providing excellent value for the range of features you receive. ConvertFlow typically presents a competitive pricing model, especially attractive for those focused on lead generation. Canva introduces a free tier but may require paid upgrades for its premium templates that enhance functionality. Understanding what you truly need—be it advanced features, visual design tools, or support—is key to making your best choice. Regardless of your selected platform, each has something unique to bring to the table. (min:200 words)

Ultimately, the decision on which landing page builder to choose rests on your personal needs. While ConvertFlow and Canva hold their ground, Instapage empowers marketers to make informed choices that drive conversions, operating at a remarkable speed. If you’re ready to explore these benefits, consider signing up for a free trial with Instapage to experience firsthand how it can transform your landing page strategy.

FAQs

Try the most advanced landing page platform today