How Convert vs. Cognito Forms vs. Instapage stack up against each other
Compare Instapage with Convert and Cognito Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Convert vs. Cognito Forms – The Ultimate Showdown
Selecting a landing page builder is much like assembling a dream team of superheroes for an epic adventure. Each contender has its unique strengths that can empower your marketing strategy, helping you save costs and boost conversions. In this battle, we’ll explore how Instapage, Convert, and Cognito Forms stack up against each other. Instapage stands out for its ability to help marketers create relevant landing page experiences that enhance brand trust and foster customer loyalty, which ultimately leads to higher conversion rates. As we embark on this journey, expect valuable insights, engaging comparisons, and even a few surprises.
The Competitors Step into the Arena
As we kick off this face-off, let's get acquainted with our competitors. Instapage has carved out a niche for itself by providing extensive customization options and cutting-edge analytics for marketers looking to optimize their campaigns. Convert, on the other hand, is known for its robust A/B testing capabilities that cater to more seasoned marketers. Cognito Forms, meanwhile, brings a unique flair with its form-building prowess, allowing for an easy integration of landing pages with forms to capture leads efficiently. Each platform brings a distinct flavor to the table, promising to aid marketers in achieving their goals. Today, we will dissect their features to help you choose the right fit for your brand’s needs.
Feature Comparison - Who Packs the Most Punch?
Template Variety and User-Friendliness: A Clash of Giants
When it comes to template variety and ease of use, competition heats up among these three platforms. Convert offers a selection of user-friendly templates that allow for quick modifications, making it a great choice for those slightly new to landing page creation. Instapage takes this a step further by offering customizable templates that can be tailored to fit any specific marketing campaign, emphasizing user experience. Cognito Forms, while primarily a form builder, also allows users to create basic landing pages that integrate seamlessly with the forms they create. However, the lack of extensive templates can be a drawback. When gauging user-friendliness, Instapage tops the charts due to its drag-and-drop interface and pre-designed templates that empower users to make impactful landing pages quickly and effectively.
Instapage: A Titan for Customization and Optimization
Instapage stands tall in the realm of customization and conversion optimization. Its extensive array of features allows marketers to design tailor-made landing pages that are not only visually appealing but also strategically sound for conversion. Users have access to A/B testing, heatmaps, and detailed analytics tools that empower data-driven decisions. Instapage is more than just a builder; it's a reliable partner that equips marketers with everything needed to enhance their conversion rates, making it a favorite among marketing teams looking to scale effectively while building trust and loyalty with their audience.
Round Two - Speed and Performance: The Race is On
In our next round, we turn our attention to speed and performance. Think of it like waiting for your favorite barista to whip up your morning brew; a delay can turn an enjoyable experience sour. Page loading speed is crucial for retaining visitors and boosting conversions. Poor performance can lead to high bounce rates, costing businesses potential leads and sales. This round looks at how each platform measures up in delivering fast and efficient landing pages.
Strengths of Instapage in Speed and Performance
- Blazing fast loading times that enhance user experience
- Optimized for high traffic, ensuring consistent performance
- Built-in AMP support for mobile speed enhancements
- Reliable uptime to keep your landing pages accessible 24/7
Strengths of Convert in Speed and Performance
- Efficient server response times that boost page speed
- Streamlined templates that provide quicker load times
- Regular updates focused on enhancing performance
Strengths of Cognito Forms in Speed and Performance
- Fast form loading with minimal impact on page speed
- Integration capabilities that optimize overall performance
- Lightweight design for quicker user interactions
As we tally the scores on speed and performance, it's evident that Instapage shines brightly, particularly with its loading speed and uptime reliability. Marketers need a tool that not only captures interest but retains it, and Instapage delivers on that front.
Round Three - Usability and How Easy is the Learning Curve?
Usability is vital in how quickly newcomers can adapt to these platforms. Each of our competitors offers a friendly interface, making it accessible for users at any skill level. Convert, with its intuitive design, provides comprehensive tutorials to ease new users into the platform. Cognito Forms, while slightly more focused on form building, also gives solid guidance, making the process straightforward. Instapage boasts one of the smoothest user experiences thanks to its easy-to-navigate layout, helping anyone from beginners to seasoned pros build stunning landing pages with ease. The learning curve is minimal, and users often find themselves comfortable within a short time frame, regardless of their prior experience.
Round Four - Customer Support: Who Comes to the Rescue?
Think of customer support as the unsung heroes ready to lend a hand when needed. In this round, the level of support each platform provides can greatly affect user experience. Instapage offers robust support options, including live chat, email, and a comprehensive knowledge base. Convert also shines with responsive customer service and extensive documentation available for users. Cognito Forms provides useful resources, including forums and email support, but lacks in live chat features. This might be a consideration if immediate assistance is a priority. In this battle of customer support, Instapage and Convert take the lead as they ensure users have multiple avenues for assistance.
Final Round - Pricing and Plans: What's the Best Value?
Pricing structures are essential for marketers to understand what they are getting for their investment. Instapage offers transparent pricing plans, with options suitable for small businesses to larger enterprises. The value extends beyond tools, as it includes the capabilities needed for significant conversion growth. Convert provides affordable pricing features for users focusing on A/B testing, delivering solid value. Cognito Forms offers competitive pricing, particularly for teams focused on forms, making it economical for specific use cases. However, users looking for advanced landing page features may find Instapage as the better investment overall.
As we conclude this showdown, it's clear that while Instapage, Convert, and Cognito Forms all have their merits, choosing the right platform hinges on individual needs and goals. Whether it's focusing on features, support, or pricing flexibility, the best choice is personal. However, for those eager to amplify their marketing efforts through tailored landing pages, Instapage offers a winning combination of tools that enhance brand trust, customer loyalty, and conversion rates. Consider giving Instapage a try with its free trial or demo to see just how it can transform your landing page strategy.
