How Constant Contact vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Constant Contact and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Constant Contact vs. Gravity Forms – The Ultimate Showdown for Landing Page Builders
Choosing a landing page builder is like assembling your dream team of superheroes—much careful consideration is required! After all, your marketing efforts are at stake, and the right builder can elevate your campaigns to new heights. In this article, we will pit three formidable opponents against each other: Instapage, Constant Contact, and Gravity Forms. Each contender boasts unique features, functionalities, and benefits, offering various ways to create impactful landing pages that convert leads. Let’s embark on this journey to discover which platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences while enhancing brand trust and customer loyalty. Buckle up as we explore everything from templates to support options in this comparison! (min:200 words,add the small paragraphs in this paragraph.)
Meet the Contenders: A Brief Introduction
First up, we have Instapage, renowned for its user-friendly interface and powerful customization tools. Marketers and businesses alike turn to Instapage to create optimized landing pages that lead to higher conversion rates. Next, we have Constant Contact, primarily recognized for its email marketing capabilities but gradually enhancing its landing page functions. It's a solid option for users who prefer an all-in-one marketing solution. Finally, Gravity Forms, predominantly a form-building tool, has made strides in creating landing pages tailored for businesses with specific data collection needs. While they might seem like different types of players, they all compete in the nuanced arena of online marketing. (min:200 words,add the small paragraphs in this paragraph.)
Round One: Feature Smorgasbord
Template Variety and User Experience: A Comparison
When it comes to templates and ease of use, each platform brings something distinct to the table. Instapage shines with hundreds of customizable templates tailored specifically for conversion optimization. Users can personalize their pages to align with branding and marketing goals seamlessly. On the other hand, Constant Contact offers a more limited selection of landing page templates compared to Instapage but integrates well with its email marketing features. Gravity Forms, while not traditionally a landing page builder, allows the creation of forms that can be embedded on web pages, making it a useful tool for those focused on data collection. Overall, while each option has its merits, Instapage’s extensive library and customization options make it a leading choice for performance-focused marketers. (min:200 words,add the small paragraphs in this paragraph.)
Instapage: The King of Customization and Conversion
Instapage is more than just another tool for building landing pages; it’s a pivotal partner in your marketing success. Featuring an unparalleled suite of customization techniques, it empowers users to create tailor-made experiences that resonate with their target audience. Marketers can utilize A/B testing, dynamic text replacement, and seamless integrations with tools like Google Analytics to gather insights that drive conversion rates up. The platform is designed to foster meaningful interactions and conversions with real-time editing options, ensuring brands can maintain relevance and authority in their campaigns. Because it's fundamentally built to create standout landing page experiences, Instapage will help you turn clicks into customers and enhance brand trust and customer loyalty. (min:200 words)
Round Two: Speed and Performance Showdown
Now, let's talk about speed—who doesn’t loathe slow-loading websites? Picture waiting in line for that much-anticipated cup of coffee only to find the barista is moving at a snail's pace! The same can be said for landing pages. A brief delay can ruin user experience and deter potential customers from converting. Speed is crucial, and we’ll look at how our contenders perform in this area. (min:200 words)
Instapage's Speed Perks:
- Lightning-fast load times, optimized for minimal bounce rates.
- AMP compatibility for mobile speed enhancements.
- Efficient caching mechanisms to ensure speedy access.
- Performance analytics to track speed and user engagement.
Constant Contact's Speed Benefits:
- Decent load times on most templates tailored for email integration.
- Adaptive design that adjusts for mobile viewing.
- Efficiency for small business needs focused on email campaigns.
Gravity Forms' Performance Insights:
- Inline form features that load quickly on pages.
- Minimized third-party integrations for faster response times.
- Smooth form creation that reduces processing time for users.
- Custom scripts for performance tuning during peak traffic.
In terms of speed and performance, Instapage takes the crown with its rapid loading times and optimized structures specifically designed for conversions. While Constant Contact and Gravity Forms have their strengths, they cannot quite match the combination of seamless performance and powerful tools that Instapage offers to marketers. If speed and customer experience are non-negotiables for your landing pages, Instapage is your best bet. (min:200 words)
Round Three: Usability and Learning Experience
Usability is critical, particularly if you are a newcomer. Each platform warmly welcomes users, regardless of their experience level. Instapage offers an intuitively designed interface, great onboarding tutorials, and well-structured resources to support users along their journey. For those starting out, the drag-and-drop functionality makes building pages feel like a walk in the park. Similarly, Constant Contact provides a guided experience through their setup process while making it easy to integrate email marketing. Gravity Forms, while a bit more technical, offers ample documentation to help users learn with confidence. The learning curve may vary between these platforms, but overall, they each provide robust support systems. (min:200 words,add the small paragraphs in this paragraph.)
Round Four: Customer Support Warriors
Think of customer support as your trusty sidekick—always ready and eager to assist when challenges arise. Instapage excels in providing responsive support, offering a multitude of channels like live chat, email, and an extensive knowledge base filled with tutorials and user community engagement. Constant Contact also delivers strong support through similar channels along with webinars and one-on-one training sessions for deeper guidance. While Gravity Forms might not be as hands-on, it offers dedicated community forums and extensive documentation aimed at empowering users with self-help tools. Each platform takes a slightly different approach to customer support, but all aim to ensure users feel empowered and supported in their endeavors. (min:200 words,add the small paragraphs in this paragraph.)
Round Five: Pricing Structures and Value Proposition
When assessing pricing, the underlying goals of your marketing campaigns will guide you. Instapage offers scalable pricing plans that adapt to business needs, providing comprehensive value for features that drive conversions. Constant Contact takes a pricing model more closely tied to its email marketing services and offers various tiers; however, this can lead to hidden costs based on additional features. Gravity Forms presents a straightforward pricing structure, suitable for users solely focused on form creation, which can seem limiting for those looking for a more versatile landing page solution. Comparing cost against features is essential in making a choice, and the right platform will ultimately depend on your specific objectives. (min:200 words)
While all three platforms offer a solid array of features, the right choice hinges on your unique marketing needs. Consider what aspects are most important to you—whether it's functionality, customer support, or affordability. With so much to offer, Instapage stands out as an excellent option, particularly for those focused on conversions. Delve into a free trial or demo of Instapage today and discover how it can become a powerful ally in your marketing endeavors! (min:200 words)
