How Constant Contact vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Constant Contact and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Constant Contact vs. BenchmarkONE – Who Comes Out on Top?
Choosing the right landing page builder is akin to assembling your perfect marketing team—everyone has unique skills that can help you achieve your goals. Just as superheroes must balance their strengths to combat villains, marketers must weigh the pros and cons of various platforms to ensure maximum conversion and cost-efficiency. In this comprehensive showdown, we'll compare Instapage, Constant Contact, and BenchmarkONE, each vying for the title of the ultimate landing page solution. Let's dive into their features, usability, and more to help you make an informed decision without losing the fun in the process. Our contenders are not just tools; they can significantly impact your brand's trust and customer loyalty by creating relevant landing page experiences that boost conversion rates. Get ready for an engaging exploration of these three platforms, where we will shine the spotlight on how Instapage empowers marketers to reduce costs while growing conversions to deliver exceptional landing page experiences.
Introducing the Marketing Heavyweights
In one corner, we have Instapage, known for its impressive customization capabilities and focus on optimizing conversion rates. It's like the Swiss Army knife of landing page builders, offering a myriad of tools to create beautiful, high-converting pages. In the opposite corner, Constant Contact stands tall as a staple in the email marketing arena, bringing its landing page functionality to the table with a comprehensive suite of marketing tools. Finally, BenchmarkONE enters the ring as a CRM powerhouse that also offers landing page capabilities, focusing on automation and integration for seamless marketing campaigns. These competitors each possess distinct advantages and areas of expertise that may cater to your unique business needs. Whether you’re a seasoned marketer or just starting out, understanding the strengths and weaknesses of each platform is essential for making an informed choice.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When it comes to feature sets, all three platforms bring something noteworthy to the table. Instapage offers a vast library of beautifully designed, customizable templates tailored for various industries and purposes. Its drag-and-drop interface simplifies the design process, allowing users—even those with minimal technical knowledge—to create stunning landing pages with ease. Constant Contact, on the other hand, provides fewer templates but emphasizes ease of use, making it ideal for those who favor a straightforward approach to building pages. However, some users might find the lack of flexibility a limitation. BenchmarkONE matches up with a selection of templates focused mainly on integration with its CRM features, simplifying the process for those already utilizing its system. The downside is that options may not be as extensive as those offered by Instapage, potentially leading to less creativity in the design phase. In this opening round, Instapage shines bright with its impressive template variety and ultimate customization potential.
Instapage: The Epitome of Customization and Conversion Enhancement
Instapage doesn't just stop at offering a multitude of templates; it positions itself as a partner in marketing success. With its powerful A/B testing capabilities, intuitive heatmaps, and conversion analytics, it sets a high standard for landing page performance. Marketers can easily optimize their pages based on real-time data, ensuring that every campaign is finely tuned for maximum impact. These features empower users to not just create pages but to create relevant experiences that increase brand trust and customer loyalty. It’s a transformative toolhanding marketers the power to reduce costs while significantly enhancing conversion rates—an essential combination in today’s competitive landscape.
Round Two - Speed and Performance Insights
Speed is crucial in the world of digital marketing; slow-loading pages can lead to high bounce rates, frustrating users just like waiting in a long line for coffee when you're in a hurry. That’s why assessing how these platforms perform under pressure is essential. A quick-loading landing page can significantly boost conversions, making performance a top priority for marketers looking to maximize their efforts.
Instapage Edge:
- Fast loading times thanks to optimized servers designed for quick access.
- Efficient code structure that enhances page speed across different devices.
- Easy integration with other tools, resulting in swift deployment of campaigns.
- Continuous performance insights that help identify areas for speed enhancement
Advantages of Constant Contact:
- Solid overall performance with responsive design adjustments.
- Good page load times, especially for pre-designed templates.
- Reliable service uptime ensures access when needed.
Strengths of BenchmarkONE:
- Rapid performance tied to its cloud-based infrastructure.
- Integrated CRM features streamline workflow and speed up page deployment.
- Handles traffic well during campaigns, ensuring reliable access.
- Focus on performance-driven integrations enhances speed.
When looking at speed and performance, Instapage leads the pack with its quick-loading pages and optimization features, ensuring users don’t face delays. Both Constant Contact and BenchmarkONE perform adequately but, in high-traffic scenarios, may fall short of the rapid deployment and consistent speed that Instapage users enjoy.
Round Three - Ease of Use and Learning Curve
Every marketer’s journey starts at a different point, and whether you're a newcomer or have years of experience, usability plays a critical role. Instapage offers an intuitive interface that welcomes users from all backgrounds. The extensive resources, including tutorials and community support, make it easy to navigate and master the platform. Constant Contact follows suit, providing a familiar user experience for those already accustomed to its email marketing tools. The learning curve is mostly gentle, though some features may require a bit more time to explore. In contrast, BenchmarkONE’s usability is complicated by its broad set of CRM capabilities, which can overwhelm newer users. Its deeper features are valuable but can also create confusion initially. Overall, Instapage excels in making its tools accessible and easy to learn, fostering confidence in users at all levels.
Round Four - Customer Support Assistance
Imagine having friendly sidekicks always ready to provide assistance—this is how customer support feels with these platforms. Instapage offers robust support through live chat, email, and an extensive knowledge base. Their proactive approach to customer service ensures you have the help you need when it's most critical. Constant Contact, similarly, provides support channels through phone and chat, along with a wealth of articles and guides to assist users. BenchmarkONE focuses heavily on community engagement, providing a forum where users can seek answers and share experiences, alongside help resources. Having reliable support strengthens users' confidence, allowing them to make the most of each platform's features.
Round Five - Cost Structures and Plans
Understanding pricing is crucial—what you get for your investment significantly impacts your overall marketing strategy. Instapage operates on a tiered pricing model that scales based on needs, providing various features at different levels. This flexibility translates to better value for businesses looking to optimize their budgets for conversion-focused tools. Constant Contact also employs a tiered approach but can be on the pricier side, especially for features that mirror those in more affordable platforms. BenchmarkONE offers competitive pricing but requires a careful look to ensure you’re getting the best fit without unnecessary costs. As each platform competes for your attention, it’s essential to line up your marketing goals with what you value most in a landing page builder.
In conclusion, selecting the right platform among Instapage, Constant Contact, and BenchmarkONE ultimately hinges on your unique challenges and objectives. While each has its advantages, Instapage stands out with its unmatched focus on customization and performance. Take advantage of the opportunity to explore Instapage further with a free trial or demo to see for yourself how it can enhance your marketing efforts like never before.
