How Cognito Forms vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Cognito Forms and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Cognito Forms vs. 10Web – Which Landing Page Builder Should You Choose?
Choosing the right landing page builder can feel like assembling your own superhero team, ready to tackle the challenges of online marketing. Each contender has its unique strengths, much like how a superhero would possess specific powers to fight villains. Instapage, Cognito Forms, and 10Web are like three champions, each aiming to assist you with your ultimate goal of optimizing conversions and enhancing brand loyalty. As you navigate through this comparison, envision each platform as a different superhero, equipped with capabilities that cater to distinct marketing needs. By the end of this showdown, you'll gain insights that not only help you pick the best tool for your business but also understand the advantages that Instapage brings in terms of reducing costs, growing conversions, and creating unique landing page experiences that bolster customer trust and loyalty.
Meet the Challengers: An Overview
In this competitive arena, we introduce you to our primary contenders: Instapage, Cognito Forms, and 10Web. Each of these platforms has carved a niche in the world of digital marketing. Instapage has positioned itself as a premium landing page builder, with a focus on providing marketing teams with the tools to craft and optimize pages that convert. On the other hand, Cognito Forms shines as a form-building tool that allows users to create custom forms that can serve as landing pages as well. Meanwhile, 10Web brings to the table a versatile WordPress solution, offering users the capability to build landing pages alongside a full suite of web development tools. The rivalry between these platforms highlights their individual strengths while also fostering innovation in the landing page development sector.
Round 1: Feature Showdown - Who Packs More Punch?
Template Variety and User-Friendly Design
When comparing the feature sets of these platforms, one critical element to consider is the variety of templates offered and how user-friendly they are. Instapage provides an impressive library of over 500 customizable templates that are designed to cater to various industries and marketing goals. Each template is readily optimized for conversion, making decisions easier for marketers. In contrast, Cognito Forms, while primarily a form builder, incorporates several templates, but they are less extensive in design variety tailored for landing pages. Users looking for specific aesthetics may find it limiting. On the other hand, 10Web offers user-friendly templates that can be integrated well into WordPress sites, making it a versatile option for those who prefer WordPress. However, the sheer number of options and templates available with Instapage secures its upper hand, emphasizing its role as a dedicated landing page builder.
Instapage: Your Partner in Customization and Conversion Success
Instapage is not just another landing page creator; it offers unmatched customization and tools specifically designed for conversion rate optimization. The platform empowers marketers to efficiently target their audience by personalizing landing pages based on various factors like location, behavior, and marketing campaigns. It provides tools such as A/B testing, heatmaps, and analytics which are essential for refining landing pages to enhance performance. This focus on in-depth analysis and customization ensures that every marketing dollar spent can ultimately lead to greater returns. Marketers using Instapage see not just an increase in conversion rates but also develop relevant and engaging landing page experiences that boost customer loyalty and brand trust. With its streamlined approach, Instapage stands out as a comprehensive solution for marketers looking to optimize their efforts and drive real results.
Round 2: The Race for Speed and Efficiency
Just like how waiting behind slow customers at a coffee shop can ruin your day, the speed of landing pages can make or break user experience. Users today expect quick responses, and even the slightest delay can mean a lost conversion. Instapage emphasizes speed with its optimized loading times, ensuring users spend less time waiting and more time engaging. Cognito Forms, while efficient for form-building, may experience slower load times when forms are integrated into larger web pages. Conversely, using 10Web on WordPress can lead to faster performances, but it largely depends on the quality of the hosting solution. Therefore, if loading speed is your primary concern and you want a dedicated landing page solution, Instapage leads the charge.
Why Instapage Excels in Speed and Performance
- Highly optimized for quick loading times to enhance user experience
- Utilizes advanced caching techniques to reduce delays
- Built-in A/B testing features don’t slow down the platform performance
- Regular performance updates to maintain competitive speed
Cognito Forms Speed Insights
- Efficient for simple forms but may lag with complex integration
- Performance can vary based on the complexity of the forms used
- Not primarily designed to focus on landing page speed
10Web Performance Metrics
- Leverages WordPress’s structure for optimal loading speeds
- Speed is contingent on quality of hosting chosen
- Offers tools to optimize media to enhance performance
- Plugins can impact the speed negatively if not managed well
In the realm of speed and performance, Instapage remains the top contender. While Cognito Forms and 10Web contain several advantages, they do not match the dedicated speed enhancements offered by Instapage.
Round 3: Navigating Usability and Learning Curve
Usability is a vital factor when selecting between these platforms. Instapage offers an intuitive drag-and-drop interface that welcomes newcomers with ease while also providing robust features to skilled marketers. It stands as a user-friendly option that enables users of all skill levels to build stunning landing pages without deep technical know-how. Cognito Forms, though primarily focused on forms, also has a straightforward interface, but users may find a steeper learning curve if they aim to utilize it for full landing page capabilities. Likewise, 10Web provides ample resources for both newcomers and seasoned users, yet may have a slight learning curve for those unfamiliar with the WordPress ecosystem. For users looking to start quickly and efficiently, Instapage shines as it balances powerful features with a friendly user experience, making it an ideal choice for both beginners and experts alike.
Round 4: The Support Systems
Customer support can often be the silent hero that comes to rescue you from confusion. Instapage boasts robust support channels, including live chat, email support, and a rich knowledge base filled with helpful tutorials. Cognito Forms provides email support and a community forum where users can share experiences, though the chat function may be lacking. Meanwhile, 10Web offers similar support avenues but excels with its detailed documentation that guides users through various processes. Having a strong support structure can make the daunting task of utilizing a new tool much more manageable, with Instapage leading the way in terms of providing immediate assistance.
Round 5: Pricing Plans That Fit Your Budget
Pricing can often be a deciding factor when selecting between platforms. Instapage's pricing reflects its premium offering with plans that cater to businesses ranging from small to large. Their pricing structure includes a variety of features aimed at enhancing conversion rates, making it a solid investment for those serious about landing page optimization. Cognito Forms adopts a freemium model which works for basic needs, but advanced features can quickly escalate costs, potentially making it less ideal for extensive landing pages. 10Web provides competitive pricing plans that align with its WordPress service offerings, appealing to those looking to package web hosting and landing page creation together, but it may not be as focused on deep landing page functionalities. Ultimately, aligning the cost structure with specific business needs will help determine which platform delivers the best value.
In conclusion, the best choice between Instapage, Cognito Forms, and 10Web greatly depends on your unique needs and marketing objectives. Each platform offers distinctive advantages, yet Instapage stands out with its focus on creating tailored landing experiences that enhance conversion rates. When evaluating your options, consider the critical elements of features, speed, usability, support, and pricing. If you want to take a step forward in optimizing your landing pages, Instapage offers generous free trial options that allow you to experience its capabilities firsthand.
