How ClickFunnels vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with ClickFunnels and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ClickFunnels vs. BenchmarkONE – The Showdown of Landing Page Builders
Imagine choosing a landing page builder as assembling your fantasy marketing team. Each contender brings unique skills and specialties to the table, ready to help you score big in conversion rates. In this face-off, we'll closely examine Instapage, ClickFunnels, and BenchmarkONE, breaking down their strengths and how they can help you connect with your audience. As we dive into this showdown, we'll cover features, performance, usability, support, and pricing, so you can decide which platform is the best fit for your marketing goals. This isn’t just about numbers; it’s about empowering you to create compelling landing pages that drive results. Let's get started!
Meet the Competitors: A Quick Overview
First up, we have Instapage, a dedicated landing page platform known for its powerful features that help marketers create high-converting pages efficiently. They emphasize customization, allowing users to design landing pages that reflect their brand's identity. Next is ClickFunnels, an all-in-one sales funnel builder that aims to streamline the sales process from landing page creation to payment. ClickFunnels streamlines the path to purchase, making it a go-to for those focused on sales efficiency. Lastly, we have BenchmarkONE, which is an integrated marketing platform offering landing page features as part of a broader suite of marketing automation tools. This makes it an appealing choice for those looking to manage their entire marketing strategy from one dashboard. With each contender bringing something different to the table, this journey promises to be insightful.
Round 1: Feature Comparison – What’s Inside the Toolbox?
Template Variety and User-Friendly Design
When it comes to template variety and ease of use, all three platforms have their unique offerings. Instapage stands out with its extensive library of customizable templates tailored for various industries, ensuring that users can find something that resonates with their campaign. The drag-and-drop editor simplifies the design process, making it ideal for both novices and seasoned marketers. On the other hand, ClickFunnels features a variety of templates that cater primarily to sales funnels, helping users visualize the sales process from lead generation to checkout. While this can be advantageous for sales-focused users, it may limit creativity for those aiming for a unique landing page design. BenchmarkONE provides a more basic selection of landing page templates, focusing on integration with email marketing and automation features, but it lacks the extensive customization options found in Instapage. Thus, marketers need to weigh the importance of variety and usability against their specific needs when choosing a platform.
Instapage: Your Partner in Customization and Conversions
Instapage has established itself as a powerful ally for marketers seeking to optimize conversions. What sets Instapage apart is its emphasis on A/B testing and personalization. Users can create different versions of their landing pages to determine which performs best, allowing for data-driven decisions that significantly enhance conversion rates. Moreover, Instapage integrates seamlessly with various marketing tools and CRMs, helping marketers nurture leads effectively. Its real-time collaboration features are also a game-changer for teams working remotely, enabling multiple users to review and edit landing pages simultaneously. By streamlining the workflow, Instapage empowers marketers to reduce costs and grow conversions. With its focus on delivering relevant landing page experiences, it helps build brand trust and customer loyalty, ultimately leading to increased conversion rates.
Round 2: Speed Test – Performance Under Pressure
Let’s shift gears and talk about speed—one of the critical elements that can make or break a landing page's success. Imagine waiting in line at your favorite café only to find out they’re out of your order. Similarly, slow-loading landing pages can frustrate potential customers, leading to higher bounce rates and missed opportunities. Thus, it’s essential to consider how each platform performs in terms of speed. Marketers want their pages to load instantaneously, ensuring users don’t lose interest while waiting. In this round, we’ll look closely at how each contender measures up.
Instapage Performance Highlights:
- Optimized for speed with a focus on rapid page loading times.
- Uses global content delivery networks (CDNs) to minimize latency.
- Advanced technology stack for mobile optimization.
- Performance monitoring tools to assess speed and user engagement.
Advantages of ClickFunnels:
- Fast access to specialized funnel designs for efficient navigation.
- Optimized for direct sales which enhances performance speed.
- Mobile-friendly strategies to ensure quick loading across devices.
BenchmarkONE's Performance Strengths:
- Basic speed optimization for landing pages.
- Integrated analytics to track user performance and speed.
- Moderately fast load times, suitable for standard campaigns.
When it comes to speed and performance, Instapage clearly leads the pack. While ClickFunnels performs adequately for sales funnels, it doesn’t quite match the specialized speed optimization that Instapage offers. BenchmarkONE, while functional, may lag behind in both speed and user experience, making it less favorable for time-sensitive campaigns. The competition is fierce, but if your top priority is speed, Instapage emerges as the top choice.
Round 3: User Experience – Who Makes It Easy?
Entering the usability arena, it’s time to assess how each platform welcomes both newcomers and seasoned pros alike. Instapage employs a welcoming interface with drag-and-drop functionality, ensuring that creating landing pages is as intuitive as possible. Users can easily navigate through different sections without feeling overwhelmed—an essential feature for those beginning their marketing journey. ClickFunnels, on the other hand, while user-friendly, may require a bit of a learning curve due to its extensive functionalities related to funnel management. Even experienced users might occasionally grapple with the more complex features. Lastly, BenchmarkONE provides guidance materials to support users but may not be as polished in user experience as its competitors. Regardless of where you start, however, all users find their way to expert status with these tools, guided by supportive resources and a friendly design.
Round 4: Support Services – Help When You Need It
Customer support plays a pivotal role in how users utilize landing page builders. Think of each platform’s support team as dedicated allies in your marketing quest. Instapage offers robust support through multiple channels including chat, email, and extensive documentation for self-help. Users can access a community forum for additional insights, creating an additional layer of assistance. ClickFunnels provides solid community support through forums and detailed guides, but real-time help may not be available as frequently as users would like. BenchmarkONE leans towards on-demand support, with numerous resources available for users to navigate the software independently, and it offers assistance through email and chat. While all platforms strive to provide quality support, Instapage's multi-channel approach often results in quicker resolutions.
Round 5: Pricing Plans – Getting the Best Value
Delving into the pricing structures of these three platforms reveals important considerations for budget-conscious marketers. Instapage generally follows a subscription-based model with pricing tailored to different features and capabilities. With transparency in pricing, users know exactly what they’re paying for, making it easier to assess the value proposition. ClickFunnels employs a tiered pricing model that increases in cost as more functionality is added—an appealing option if you’re also interested in sales funnels. Conversely, BenchmarkONE provides integrated pricing that covers its entire suite of marketing automation tools, which could be beneficial for marketers looking for all-in-one solutions. It’s crucial to evaluate what features and support each pricing tier provides to determine which platform aligns best with your business objectives.
As we wrap up this comparison, it’s clear that while each platform brings individual strengths to the table, the right choice hinges on what you value most. Whether you prioritize advanced features, seamless support, or budget-friendly pricing, understanding your needs is key. For those looking to create high-impact landing pages that foster trust and loyalty while driving conversions, consider taking Instapage for a spin, as it offers a fantastic free trial for firsthand experience.
