How Carrd vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Carrd and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Carrd and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Carrd vs. 23FormBuilder – Choosing Your Ideal Landing Page Builder

Selecting the right landing page builder is a pivotal choice in your digital marketing journey, much like piecing together an ideal team of superheroes to tackle unique challenges. Each builder has its strengths and weaknesses, akin to how each superhero has their own set of powers. With the right team, you can create captivating experiences that not only resonate with your audience but also drive conversions. This article provides an engaging comparison of Instapage, Carrd, and 23FormBuilder, exploring their unique features, performance, usability, support, and pricing. By the end, you'll be better equipped to select the platform that aligns best with your marketing strategy and objectives. We will examine how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant experiences that increase brand trust and customer loyalty. (min:200 words, include small paragraphs in this paragraph.)

Meet the Players in the Landing Page Arena

In this corner, we have Instapage, renowned for its powerful features and robust customization capabilities aimed at enhancing conversion rates. Known as a leading player in the landing page landscape, it caters specifically to marketing professionals looking to optimize their campaigns. Facing off against Instapage, we have Carrd, a streamlined and user-friendly platform designed for simplicity and versatility. Perfect for individuals and smaller projects, Carrd allows users to create stunning landing pages quickly and efficiently. Last but not least, we have 23FormBuilder, a versatile tool focused on form creation and management. It extends beyond just landing pages, offering valuable features for gathering information and managing leads. As these competitors step into the spotlight, each brings forth unique offerings that can meet various marketing objectives. (min:200 words, include small paragraphs in this paragraph.)

Round One - Features Showdown

Template Selection and User Experience

A key aspect of any landing page builder is its selection of templates and the overall ease of use. Carrd shines with its clean and minimalist templates that allow users to create aesthetically pleasing landing pages with minimal effort. Its simple drag-and-drop functionality appeals to those who may not have extensive design experience, making it an excellent choice for beginners. Conversely, 23FormBuilder offers templates tailored for lead generation, making it an attractive option for businesses focused on gathering information efficiently. However, when it comes to variety and flexibility, Instapage stands out with its extensive library of customizable templates. With hundreds of templates at your fingertips that can be fine-tuned to match your branding and messaging, Instapage empowers users to create highly functional and visually appealing landing pages that maximize engagement. Instapage's ease of use combined with its versatility ensures that users can create compelling page designs, regardless of their skill level. (min:200 words, include small paragraphs in this paragraph.)

Instapage: Your Partner in Customization and Conversion Success

Instapage is not just another landing page builder; it's a comprehensive solution that goes beyond standard features. Its vast array of customization tools enables users to adjust every aspect of their landing page, ensuring that it aligns perfectly with their brand’s identity. From high-quality images to engaging call-to-action buttons, Instapage provides everything marketers need to optimize for conversion rates. Its interactive elements, including A/B testing and personalized content, empower businesses to dynamically adapt to their audience’s needs. Integrations with popular marketing platforms streamline the user experience, allowing users to focus on what truly matters – driving conversions and delivering relevant landing experiences that build trust and loyalty with customers. Instapage stands out as a vital partner in achieving marketing success, distinguishing itself with its commitment to conversion optimization and user-centric design. (min:200 words)

Round Two - Speed and Performance

Performance and speed can make or break a landing page. Think of it like a lively party; if guests have to wait too long to get in, they'll lose interest and leave. This is particularly true in the digital world, where users expect instant results. A slow-loading landing page can severely affect your conversion rates, potentially driving prospective customers away. In this round, we’ll explore how each platform stacks up in terms of their performance, ensuring that your marketing efforts aren't negatively impacted by technical issues.

Instapage Strengths:

  1. Optimized for fast loading times with minimal delays
  2. Constructed using lightweight code to enhance speed
  3. Utilizes a global content delivery network to ensure reliability
  4. Offers performance tracking tools to analyze load speed and optimize accordingly

Carrd Strengths:

  1. Highly efficient with rapid page-building capabilities
  2. Simple structure ensures minimal load times
  3. Stability across various devices contributing to user satisfaction

23FormBuilder Strengths:

  1. Quick response times due to efficient back-end processes
  2. Form-focused templates designed for optimal speed
  3. Lightweight coding for improved performance
  4. Flexible hosting options that can accommodate traffic surges

When it comes to speed and performance, Instapage undeniably leads the pack. While all three landing page builders offer functional solutions, Instapage outshines its competitors with optimized loading times and reliable performance tracking tools, ensuring that users can focus on achieving their conversion goals without technical hindrances.

Round Three - User Experience and Learning Curve

As we venture into the usability and learning curve of each platform, it's important to look at how accessible these tools are for both newcomers and experienced marketers. Carrd, primarily designed for simplicity, offers a straightforward approach that allows anyone to create appealing landing pages quickly. Its minimal learning curve enables new users to get started without feeling overwhelmed. 23FormBuilder also has an intuitive interface, making form creation a breeze. Users can easily navigate its features, allowing for quick adaptations to their projects. Instapage, with its plethora of features, initially presents a steeper learning curve; however, its well-structured documentation and support resources help users acclimate swiftly. All three platforms make significant efforts to welcome users into the fold, ensuring that regardless of your starting point, you can progress towards mastering your chosen tool. (min:200 words, include small paragraphs in this paragraph.)

Round Four - Customer Support: Your Reliable Sidekick

Customer support can feel like having a trusty sidekick on a mission. In this round, we examine each platform's support interactions, highlighting their reliability in times of need. Carrd provides users with email support and a comprehensive knowledge base to solve common problems. While it may not have live chat options, their responsive team is known to address inquiries efficiently. 23FormBuilder takes it up a notch with a combination of live chat, email support, and a community forum where users can exchange ideas and solutions. Instapage, however, excels in customer support, offering multiple channels including live chat, phone support, and extensive documentation. Their proactive approach ensures users have access to timely assistance and resources to navigate any challenges they might encounter, reinforcing their position as a leader in user support. (min:200 words, include small paragraphs in this paragraph.)

Round Five - Pricing Models: Evaluating Value for Your Investment

When evaluating the pricing structures of each platform, it's essential to consider what you get for your investment. Carrd offers a free tier, making it an attractive starting point for new users, but their premium versions can quickly add up if you need advanced features. 23FormBuilder provides a tiered subscription model that allows users to choose a plan that fits their specific needs. Its pricing reflects the value of ease of form management, but might not cater to those focused solely on landing page creation. Instapage, while often seen as the premium option in this comparison, justifies its higher price point with unparalleled customization features and the ability to optimize conversion rates effectively. As such, understanding the right pricing option that fits your needs is vital to making an informed decision. This round emphasizes the importance of assessing which features you value most and how they align with your budget constraints. (min:200 words)

In conclusion, while all three platforms - Instapage, Carrd, and 23FormBuilder - possess unique features and capabilities, the ideal choice really depends on individual needs and objectives. Instapage, with its focus on customization, conversion optimization, and robust support, consistently stands out as a leader. However, Carrd and 23FormBuilder offer valuable alternatives depending on budget constraints and specific project requirements. Regardless of your choice, understand what you value most in a landing page builder - features, support, versatility, or pricing structure - will guide you toward the platform that best suits your business goals. Consider starting with a trial or demo for Instapage to see firsthand how it can help you achieve your marketing objectives.

FAQs

Try the most advanced landing page platform today