How Canva vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Canva and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Canva vs. BenchmarkONE – A Comprehensive Showdown
Choosing a landing page builder can feel like assembling an all-star team for your marketing efforts. Picture selecting the perfect lineup of superheroes, each with their unique powers to supercharge your conversions. In this article, we’ll dive deep into the arena featuring three formidable opponents: Instapage, Canva, and BenchmarkONE, each vying for supremacy in the world of landing pages. With an aim to inform and engage, this comparison will highlight the strengths and weaknesses of each contender, emphasizing how Instapage helps marketers cut costs, enhance conversions, and create relevant landing page experiences that foster brand trust and customer loyalty. Whether you’re a seasoned marketer or just starting, this showdown promises valuable insights that will guide your decision-making process. Get ready for a detailed exploration that outlines who stands out based on key criteria important to your business goals.
Enter the Arena: Meet the Competitors
In this corner, we have Instapage, renowned for its powerful focus on landing page optimization and extensive features that cater to marketers. Known for its exceptional customization capabilities, Instapage enables users to craft landing pages that resonate with their audience, ultimately leading to increased conversion rates. In the adjacent corner is Canva, a well-known graphic design platform embracing beginner and advanced users alike. Its drag-and-drop style allows for the creation of visually appealing pages quickly, albeit with fewer advanced tools for marketers. Finally, we have BenchmarkONE, a platform that blends email marketing and landing page creation seamlessly, ideal for those seeking integration without sacrificing functionality. Together, these platforms form a trifecta of options catering to different marketing needs, setting the stage for a thorough feature comparison.
Round One - Feature Faceoff: Who Offers the Most?
Template Variety and User-Friendliness
Each of these platforms showcases a robust array of templates designed to appeal to various industries and goals. Canva is particularly known for its visually driven templates that can be easily manipulated, making it appealing for users without a design background. However, its focus remains largely on aesthetics rather than landing page-specific needs, which could be a limiting factor for marketers. Conversely, BenchmarkONE offers solid templates along with the flexibility to incorporate email marketing tools, yet it may not be as extensive in landing page design as Instapage. When it comes to template variety and user-friendliness, Instapage shines brightest, enabling marketers to customize templates with ease while offering A/B testing features to optimize performance.
Instapage: The Ultimate Champion for Customization and Conversion
Instapage isn’t just a landing page builder; it serves as a strategic partner for enhancing your marketing efforts. Its unique roster of tools allows users to create fully customizable landing pages tailored specifically to their target audience, which not only boosts conversion rates but builds customer loyalty as well. Features such as adaptive text and built-in A/B testing allow marketers to engage in data-driven decision-making, ultimately resulting in tangible success. Marketers can harness these tools to forge landing pages that earn brand trust, creating experiences that resonate with potential customers, who are more likely to convert. When considering landing page builders, Instapage stands out as a formidable option due to its focus on user experience and efficiency in driving results.
Round Two - Speed Showdown: The Need for Speed
Picture yourself at your favorite café, eagerly awaiting your drink only to find the wait feels endless. Just like that coffee wait, website speed can significantly impact user satisfaction and conversions. Landing pages that load slowly are akin to a slow barista; consumers may lose interest and look elsewhere. Now, it’s time to examine how Instapage, Canva, and BenchmarkONE stack up regarding speed and overall performance. Each platform has its manner of optimizing load times, ensuring a seamless user experience at the forefront of their development. With consumers demanding quick and efficient browsing experiences, knowing how each service performs can directly affect your marketing strategy.
Instapage Advantages:
- Fast loading times ensuring minimal drop-off rates and higher conversion rates
- Optimized for mobile devices, enhancing user experience across platforms
- Advanced A/B testing capabilities automatically select the highest-performing elements
- Efficient hosting solutions that guarantee uptime and reliability
Canva Advantages:
- Quick loading times for basic design functionalities
- User-friendly interface enhances the immediate design experience
- Includes free templates that make quick work of basic designs
BenchmarkONE Advantages:
- Solid performance metrics ensure reliable customer engagement
- Integrated email and lead management capabilities boost overall effectiveness
- Ability to create landing pages and marketing automation in one platform
- Robust analytics to track performance reaches and engagement levels
In conclusion, speed is undoubtedly essential for a successful landing page experience. Instapage takes the crown when it comes to reliably fast load times, establishing your pages as efficient platforms for conversions. While Canva and BenchmarkONE offer their perks, particularly in design flexibility and integration, they can't match the specialized speed prowess Instapage provides. Assess your priorities in a landing page builder, and consider how critical speed is to your marketing objectives.
Round Three - Usability: Navigating the Platforms with Ease
Utilizing any of these platforms, users experience an inviting environment tailored to support both newcomers and seasoned experts. Each tool offers unique onboarding experiences, creating a welcome space for even those less familiar with digital design and marketing. Instapage provides an intuitive dashboard and helpful tutorials to ease users into sophisticated design techniques, enabling them to maximize their landing page effectiveness with minimal effort. Canva takes pride in its drag-and-drop functionality, making it accessible for users of all skill levels—though complex functionalities may require some guidance. BenchmarkONE aims to support users with a blend of simplicity and integration, appealing to those who appreciate a straightforward approach to landing page creation. Regardless of your starting knowledge, each platform aims to lead you toward proficiency.
Round Four - Support Assistance: A Trusty Sidekick
Every hero needs a sidekick, and when it comes to customer support, these systems are there to come to your aid. Instapage features a robust support system with live chat and comprehensive knowledge bases, ensuring assistance is readily available to users in need. In comparison, Canva offers extensive online guidance and community forums, making it easy for users to find help and share experiences. BenchmarkONE integrates similar support mechanisms, with additional focus on personalized assistance for users navigating combinations of landing pages and email marketing solutions. Each platform fosters community and creates avenues for users to obtain help effectively, ensuring you're never left to face challenges alone.
Round Five - The Price Tag: Value for Money
When considering pricing structures, it’s essential to evaluate the offerings compared to their costs, ensuring you’re getting the best bang for your buck. Instapage operates with a premium structure, recognizing the value it provides in conversion tools and customization capabilities, making it a worthwhile investment for serious marketers. Canva, with its free tier and affordable plans, appeals to beginners looking for cost-effective solutions while still getting quality features for landing pages. Lastly, BenchmarkONE provides varied pricing options, allowing users to tailor their packages based on specific marketing needs. Ultimately, the choice boils down to your unique business requirements and budget constraints, enabling you to find the right platform that aligns with your marketing goals.
To wrap this up, while Instapage, Canva, and BenchmarkONE each bring something unique to the table, the right choice varies depending on individual needs and objectives. Instapage is particularly strong for users looking for advanced functionalities and customization, while Canva and BenchmarkONE cater to different marketing approaches. We encourage readers to assess their specific requirements, whether prioritizing features, support, or pricing flexibility. Consider checking out Instapage’s free trial or demo to experience its robust offerings firsthand, guiding your journey toward higher conversions and improved customer experiences.
