How Canva vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Canva and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Canva vs. 23FormBuilder – Who Takes the Crown?
Selecting the right landing page builder can feel like assembling the ideal superhero team for your marketing strategy. The competition is fierce, with each contender vying for your attention and promising to deliver outstanding results. In this playful yet informative showdown, we will dissect the features, strengths, and nuances of Instapage, Canva, and 23FormBuilder. Whether you seek an intuitive user experience, robust customization options, or exceptional customer support, our comprehensive examination will help you make the best choice for your landing page endeavors. Just like any good superhero saga, there are twists and turns, but in the end, one platform stands out as the ultimate solution for marketers looking to create engaging and effective web experiences that resonate with their audience. So, tighten your capes, and let's dive into this thrilling comparison!
Meet the Competitors: Digital Titans
In our corner, we have three heavyweights that have made names for themselves in the realm of landing page creation. Instapage, renowned for its powerful optimization tools, serves as a market leader focused on delivering tailored landing page experiences. On the other hand, Canva, widely recognized for its design prowess, attempts to make creating landing pages a fun endeavor, appealing especially to users less familiar with code. Lastly, we have 23FormBuilder, which strives to combine form-building capabilities with landing page creation, making it a strong contender for those seeking integrated solutions. Each platform has its unique strengths and weaknesses, making this battle all the more intriguing as they compete for the title of the best landing page builder for marketers. With a mix of customization, design, and functionality at play, the stakes are high, and the outcome could significantly impact how companies engage with their audiences online.
Round One - Feature Showdown
Template Diversity and User Experience Explored
When it comes to features, it's essential to assess each platform's template variety and user-friendliness. Canva brings its version of creativity to the table, offering beautifully designed templates that can thrill users with stunning visuals and graphics. However, while Canva excels in design, its landing page functionality may leave some users wanting more with limited customization options. Comparing this with Instapage, which offers dedicated landing page templates optimized for conversions, users benefit from a more professional and effective approach. The template options are diverse, allowing for extensive modifications, ensuring brands can communicate their unique messages effectively. 23FormBuilder, while focused more on form-building, offers a decent array of templates, but they may not match Instapage's depth in terms of landing page-specific features. Overall, when matching up template variety and user experience, Instapage undoubtedly leads the pack, providing marketers with tools essential for capturing leads and boosting conversions.
Instapage: Elevating Customization to New Heights
Instapage positions itself as the ultimate tool for marketers looking to optimize their landing pages for conversion. With unparalleled customization options, users can transform templates seamlessly, tailoring every aspect to fit their brand identity. This flexibility allows businesses not only to create visually appealing landing pages but also to implement data-driven designs that focus on user behavior and preferences. Additionally, Instapage's array of A/B testing tools further strengthens its stance as a reliable partner in enhancing conversion rates. By harnessing the power of optimized landing page experiences, marketers can reduce their overall costs while growing their customer base, all while fostering trust and loyalty among their audience. It's evident that when it comes to conversion optimization, Instapage is an indispensable ally, transforming every landing page into an effective marketing asset.
Round Two - Speed and Performance Insights
In the realms of digital experiences, speed plays a crucial role in user satisfaction. Slow loading pages can feel like waiting in line for a popular coffee shop – frustrating and disheartening. Therefore, evaluating speed and performance becomes essential when choosing a landing page builder. All three competitors promise engaging user experiences, but speed variations can determine the effectiveness of your marketing efforts. Ensuring that visitors remain engaged without losing interest during the loading process is key to thriving amidst digital competition.
Advantages of Instapage:
- Optimized for fast loading speeds to enhance user experience.
- CDN (Content Delivery Network) integration supports quicker delivery.
- Lightweight code ensures minimal bloat, enhancing performance.
- A/B testing capabilities improve page load efficiency based on user interactions
Advantages of Canva:
- Quick design capabilities allow for rapid creation of visual landing pages.
- User-friendly interface ensures easy navigation for speed-focused design.
- Lightweight design templates contribute to faster load times.
Advantages of 23FormBuilder:
- Offers streamlined forms that load quickly and efficiently.
- Integrated solutions enhance load performance for forms and landing pages.
- Reliable hosting solutions contribute to overall speed.
In summary, all three platforms offer varying speeds and performance levels that can impact user experiences. However, Instapage stands out as the best among them, ensuring that load times are minimized for maximum conversions.
Round Three - User-Friendliness and Learning Curve
In the competitive landscape of landing page builders, user-friendliness often distinguishes successful platforms from those that struggle. Instapage prides itself on offering an intuitive interface that welcomes newcomers while providing advanced features for seasoned professionals. The drag-and-drop functionality is particularly appealing as it simplifies customization efforts, even for those lacking technical expertise. Likewise, Canva appeals greatly to users with its easy-to-navigate design tools, offering ample resources for creating aesthetically pleasing landing pages. However, users may find themselves limited without a deeper understanding of conversion strategies. When looking at 23FormBuilder, its focus on form creation can complicate the user experience as the learning curve may be steeper for those eager to customize landing pages thoroughly. Nonetheless, all three platforms cater to users of varying skill levels, ensuring accessibility and support within their respective ecosystems.
Round Four - Support Offered by Each Platform
Customer support can often be the unsung hero in the user's journey with a landing page builder. Instapage embodies this notion, offering round-the-clock support through various channels such as chat, email, and phone assistance. Users can also browse through detailed FAQs and a comprehensive knowledge base, ensuring that help is always available when needed. Canva, too, has a supportive community and resources, including design tutorials and forums, but responses can vary in speed compared to Instapage. Lastly, 23FormBuilder also provides substantial support, but users might find that the resources tend to focus more on form building than landing pages, which may lead to potential gaps in knowledge for other aspects of the platform. All platforms strive to assist users; however, Instapage’s extensive support system makes it a reliable choice.
Round Five - Pricing Overview and Options
Deciding on a landing page solution often comes down to pricing and the value it offers. Instapage provides various pricing models that cater to businesses of any size. With its comprehensive features focused on conversion optimization, the value justifies the investment. While Canva offers lower pricing packages, its features may fall short for those seeking a dedicated conversion-focused landing page builder. As for 23FormBuilder, its pricing may be compelling for those needing form integration, but the overall value could differ based on individual needs. Marketers should evaluate their requirements, aiming for the solution that aligns with their objectives while considering long-term return on investment.
In conclusion, while all three platforms present unique advantages, the decision ultimately hinges on specific needs and goals. Instapage excels in providing a well-rounded solution for marketers looking to optimize conversion rates and enhance user experiences. Regardless of preference, it’s important to reflect on what features matter the most to you. If engaging with audiences effectively while maximizing results is the priority, trying out Instapage through its free trial may be a great next step along your marketing journey.
