How Benchmark Email vs. Emma vs. Instapage stack up against each other
Compare Instapage with Benchmark Email and Emma to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Benchmark Email vs. Emma – Who Comes Out on Top?
Choosing the right landing page builder is like assembling your ultimate dream team for a competition. Each contender has unique powers that can either help you win or leave you in the dust. In this ever-evolving digital landscape, understanding the strengths and weaknesses of Instapage, Benchmark Email, and Emma is crucial for marketers who wish to amplify their online presence. In this showdown, we’re not just looking at features but also at how these tools can transform your marketing strategy. Whether you're a small business owner or a seasoned marketer, this guide will arm you with the knowledge you need to make an informed choice. Get ready to dive into an engaging and enlightening comparison that promises to shed light on your options and guide you toward a landing page experience that resonates with your audience. Let’s get started!
Meet the Contenders
In one corner, we have Instapage, renowned for its cutting-edge landing page capabilities and an impressive suite of features designed to drive conversion rates through the roof. It’s an essential partner for marketers looking to create tailored landing page experiences that resonate with their target audiences, fostering brand trust and customer loyalty. In another corner is Benchmark Email, a robust email marketing platform that also offers landing page functionality to complement its services. While it's primarily known for emails, it has carved out a niche with its user-friendly interface and effective automation tools. Finally, we have Emma, a platform celebrated for its sophisticated email marketing features but that also provides decent landing page options. Each of these competitors has their way of addressing marketing needs, but how do they stack up against each other? Let’s explore their features more closely.
Feature Showdown - Who Offers More?
Features and User Experience: What's on the Table?
When comparing key features, Instapage stands tall. Its vast array of customizable templates allows marketers to create highly personalized landing pages tailored to their campaigns. It also boasts an intuitive drag-and-drop interface, making it simple for both beginners and advanced users to create stunning pages without any coding knowledge. Benchmark Email provides a good selection of templates and integrates seamlessly with its email marketing services, which is a big plus for users who want a cohesive marketing approach. Emma, while not as feature-rich in landing page design specifically, still offers a variety of clean templates and some customization options that can be appealing for simple campaigns. Overall, while all three platforms provide valuable features, Instapage seems to take the lead in terms of customization and user-friendliness.
Instapage: The Ultimate Conversion Powerhouse
Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Its advanced A/B testing capabilities allow for data-driven adjustments, ensuring that every landing page is optimized for peak performance. Moreover, the platform offers seamless integrations with numerous third-party applications, enhancing its functionality and utility for marketers aiming for a more holistic approach. With a strong focus on conversion optimization, Instapage isn’t merely a tool but a vital ally in a marketer’s quest to maximize ROI. Its detailed analytics interface also equips users with the insights they need to make informed decisions, which is a game-changer in today’s data-centric marketing world.
Round Two - Speed and Performance: Who's Fastest?
Imagine standing in line at your favorite coffee shop, eagerly waiting for your order. Now picture that same impatience when visiting a slow landing page. Website speed is crucial for maintaining user engagement, making it a vital aspect of landing page builders. A slow page can turn potential customers away, whereas quick-loading pages can significantly boost conversion rates.
Instapage Speed Benefits:
- Optimized for fast loading times to prevent user drop-off.
- Offers content delivery network (CDN) support for speed enhancement.
- Compresses images automatically for quicker page response.
- Allows for performance monitoring to identify any speed-related issues
Benchmark Email Speed Benefits:
- Decent loading speeds suitable for most standard needs.
- Utilizes cloud hosting to improve page response times.
- Provides basic performance tracking to optimize loading.
Emma Speed Benefits:
- Fairly quick loading times for basic landing pages.
- Responsive designs that adapt to different devices efficiently.
- Basic speed optimization features for better performance.
- Testing tools that assist in identifying speed bottlenecks
In terms of speed and performance, Instapage clearly holds the upper hand, making it an ideal choice for marketers who prioritize user experience. While Benchmark Email and Emma offer satisfactory performance, they cannot match the robust optimization features that Instapage provides. This leads us to confidently suggest that for speed-centric campaigns, Instapage is the top contender.
Third Round - Usability: A Friendly Face for Every User
Usability plays a crucial role in how effectively these platforms can cater to their users. Each tool aims to create an inviting atmosphere for both novices and pros. Instapage excels in offering a straightforward interface that welcomes newcomers while also providing advanced features that seasoned marketers will appreciate. The onboarding process is seamless, and users can dive into template customization without a steep learning curve. Benchmark Email also provides a user-friendly setup, enabling marketers to get their campaigns off the ground with relative ease. However, it tends to feel less intuitive when making more advanced adjustments, which can be frustrating. Emma is highly approachable for beginners, thanks to its clean design and helpful tutorials, but its focus is primarily on email functionalities, making the transition to landing pages a slightly awkward experience for users who don’t prioritize emails first.
Fourth Round - Customer Support: The Loyal Sidekicks
Customer support is paramount when using any software, and each platform has its own approach to assisting users. Instapage offers a robust support system, with live chat, email support, and extensive documentation available to troubleshoot any issues that may arise. The availability of a detailed knowledge base is a big advantage for self-service help. Benchmark Email also provides strong customer support through chat and email, along with a rich library of resources. However, they lack the immediacy of live support when compared to Instapage. Emma similarly offers competent support channels, but its community forums and knowledge bank are not as expansive, which may leave some users searching for answers for a bit longer than they’d like.
Final Round - Pricing: Where’s the Value?
Pricing is often a make-or-break factor for many marketers evaluating tools. Instapage typically operates on a tiered subscription model with features tailored toward larger marketing teams, which may come at a higher price point, but this investment promises returns through enhanced conversions. Benchmark Email’s pricing is appealing for those just starting out, with lower entry-level costs that include essential features for email and landing page integration. Emma’s costs align closely with robust marketing tools, making it an excellent option for companies that need extensive email marketing but still want solid landing page functionalities. The key takeaway here? Assess your specific needs and budget in relation to the features offered by each platform to ensure you’re getting the best bang for your buck.
Choosing between Instapage, Benchmark Email, and Emma can feel overwhelming given their array of features and pricing structures. However, it ultimately comes down to what you prioritize most in a landing page builder. Whether you focus on customization, speed, usability, support, or pricing, start with your goals in mind. While all three have their merits, Instapage stands out for its focus on empowering marketers to create high-performing landing pages that enhance brand loyalty and increase conversion rates. We encourage you to take Instapage for a spin with its free trial and unlock the potential of a truly tailored landing page experience.
