How Beaver Builder vs. AidaForm vs. Instapage stack up against each other

Compare Instapage with Beaver Builder and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Beaver Builder and AidaForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Beaver Builder vs. AidaForm – Which Tool Is Your Best Fit?

Choosing the right landing page builder can feel like assembling the ultimate superhero squad for your marketing campaign. Each tool offers unique abilities that can boost your brand's visibility and engagement. Picture this: Instapage as the master strategist, Beaver Builder as the versatile all-rounder, and AidaForm as the speedy innovator. In this battle of the landing page titans, we are here to provide a thorough comparison, helping you find the best ally for your promotion endeavors. In the world of digital marketing, first impressions count, and your landing page can be that ace up your sleeve. Each platform brings its strengths to the table, and deciding which to invest in can lead you on a path toward increased conversions and impressive results. By the end of this showdown, you’ll be armed with insights to make an informed decision.

Meet the Contenders

In one corner, we have Instapage, a favorite among marketers for creating high-converting landing pages. Known for its powerful customization features and analytics tools, Instapage enables users to build targeted pages that resonate with specific audiences. Then we have Beaver Builder, a flexible WordPress plugin that's popular for its ease of use and beautiful pre-designed templates. It’s a good option for users looking to integrate landing pages seamlessly with their sites. Lastly, AidaForm, distinguished for its intuitive interface and form-building capabilities, makes customer engagement easy with quick setup options. Each of these platforms has carved a niche in the landing page creation market, providing valuable features that cater to diverse needs. Now, we will pit them against each other to see who comes out on top.

Round One – Feature Showdown

Template Options and User-Friendliness

When exploring landing page builders, the variety of templates and the ease of use stand out as key features. Beaver Builder excels with its broad selection of attractive, professionally-designed templates suitable for various industries. Setting up a page often takes just a few clicks, allowing users to get started without extensive technical knowledge. AidaForm also shines in this area with its focused approach to form creation. While it might not boast as many ready-made landing pages, it compensates with slick forms that integrate seamlessly into your design. Instapage, on the other hand, takes customization to the next level, providing users with numerous templates while also allowing deep adjustments. It’s perfect for marketers who want tailored experiences to drive conversions. The intuitive drag-and-drop interface makes editing straightforward regardless of your design skills. Overall, all three platforms offer different branches of user experience, but the specifics of your needs will dictate which is the most suitable.

Instapage: Your Partner in Excellence

Instapage is not just another tool—it's a marketing ally that empowers brands to reduce costs and increase conversions effectively. By utilizing advanced features like A/B testing and customizable templates, you can build landing pages that create trust and enhance customer loyalty. The focus is on delivering relevant landing page experiences that resonate with potential customers, ultimately improving your conversion rates. Moreover, the platform's analytics capabilities enable you to track performance in real-time, adjusting your strategy to maximize effectiveness. With Instapage, the power of customization and optimization sits at your fingertips, ensuring that every landing page is not just visually appealing but also strategically sound. It’s an indispensable resource for marketers seeking higher return on investment.

Round Two – Speed and Performance

Speed is the name of the game in web performance; it can either make or break a visitor's experience. Just like waiting in line for a delightful cup of coffee, no one enjoys lagging websites. The quicker your landing pages load, the better it is for keeping visitors engaged. If a page takes too long, users are more likely to abandon it, which is a situation any marketer wants to avoid. Let's explore how well each contender stacks up regarding speed and performance.

Instapage Advantages:

  1. Instapage is optimized for fast loading times, ensuring a seamless experience for users.
  2. Utilizes automatic image optimization to improve performance metrics.
  3. Advanced caching techniques further enhance loading speeds.
  4. Regular performance updates ensure that the platform stays ahead of speed trends.

Beaver Builder Advantages:

  1. Beaver Builder's lightweight structure allows for quicker loading times.
  2. Proficient at optimizing content through its design tools.
  3. Utilizes WordPress's inherent speed capabilities to enhance performance.

AidaForm Advantages:

  1. Simple and fast setup process leads to substantially high-performing forms.
  2. Choice of integrating with existing sites enhances loading speed.
  3. Responsive design ensures that forms load quickly on multiple devices.
  4. Server-side optimizations facilitate efficient loading even under load.

When comparing speed and performance, each platform has its strengths, but Instapage leads the charge with its keen focus on optimization. Fast loading speeds can drastically reduce bounce rates and ensure visitors stay engaged, making Instapage a standout choice for landing page creation.

Round Three – Usability and Learning Curve

Every platform has designed its interfaces with usability in mind, aiming to cater to a range of users from beginners to seasoned pros. Instapage particularly shines for marketers who may not possess strong technical skills, as its interface is straightforward and intuitive. With a bit of experimentation, anyone can start creating effective landing pages. Beaver Builder continues this trend with a user-friendly drag-and-drop interface as well, making it equally accessible. AidaForm’s usability is within reach as well, with a simple setup and instructional prompts to guide users through the process. In this round, all tools welcome newcomers warmly while providing the functionalities that experienced users demand. Each platform invites users to explore and grow their capabilities, regardless of where they begin their journey.

Round Four – Support Team

Customer support is crucial when navigating through any platform. Think of each support service as a loyal sidekick, always ready to offer a helping hand. Instapage provides excellent support for its users with live chat, email assistance, and an extensive knowledge base filled with tutorials and resources. Meanwhile, Beaver Builder also offers solid customer support, including documentation and forums, ensuring assistance is just a click away. AidaForm prides itself on its responsive customer service, featuring chat support, detailed guides, and community contributions allowing users to learn from one another. Altogether, these platforms ensure that their users are never left stranded amidst technical hurdles.

Round Five – Price Tag Insights

Exploring the pricing structures reveals key insights into which platform provides the best value for money. Instapage, while on the higher end of the spectrum, offers extensive features that justify the cost, particularly for marketing teams dedicated to optimizing conversion rates. Beaver Builder boasts flexible pricing plans that cater to users at various levels of investment—making it approachable for small businesses. AidaForm's pricing is competitive but directly focuses on those who require straightforward form-building features. Evaluating these options should involve understanding your specific needs and budget as all three platforms aim to provide considerable value in their unique ways.

In conclusion, the choice between Instapage, Beaver Builder, and AidaForm boils down to the unique needs and goals of your marketing strategy. Each platform comes equipped with distinctive features designed to support various objectives, whether it’s rich customization, straightforward usability, or cost-effectiveness. Instapage emerges as a top contender for marketers focused on conversion and relevant customer experiences. We encourage you to explore Instapage through a free trial or demo, allowing you to witness firsthand the capabilities of one of the leading landing page builders in the market.

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