How Beaver Builder vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Beaver Builder and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Beaver Builder vs. 23FormBuilder – Which Landing Page Builder Comes Out on Top?
Imagine you're assembling your dream team of superheroes to champion your marketing goals. Just like choosing the right heroes is crucial for your success, selecting a landing page builder can make or break your online presence. In this article, we'll dive deep into the features, advantages, and unique strengths of three compelling contenders: Instapage, Beaver Builder, and 23FormBuilder. Each has its own set of capabilities that can empower marketers to reduce costs and grow conversions. With Instapage, for instance, businesses can deliver tailored landing page experiences that bolster brand trust and customer loyalty, ultimately driving higher conversion rates. Our goal is to provide you with a comprehensive comparison, allowing you to make an informed choice that aligns perfectly with your marketing strategy. So let's embark on this friendly competition and see which platform emerges as the true champion of landing page creation!
Meet the Competitors: A Showcase of Talent
In the digital arena, Instapage, Beaver Builder, and 23FormBuilder each hold their ground with distinct flair. Instapage is renowned for its robust customization capabilities, enabling marketers to craft stunning, conversion-focused landing pages that resonate with targeted audiences. Beaver Builder stands as a popular choice among WordPress enthusiasts, offering a user-friendly interface and vast customization options while remaining affordable. Last but not least, 23FormBuilder shines in its simplicity and form-building prowess, making it a go-to solution for users who prioritize ease of use without sacrificing functionality. By putting the spotlight on each contender's strengths, we aim to paint a clear and vivid picture of their offerings. Whether you're a small business owner, a marketer, or a seasoned developer, each of these tools caters to unique needs and preferences.
Round One - A Feature Showdown: Comparing What Each Platform Offers
Template Variety and User Experience: Who Takes the Crown?
When it comes to template variety and ease of use, both Beaver Builder and Instapage make strong cases for themselves. Beaver Builder is cherished for its extensive library of pre-designed templates that users can quickly tweak to match their brand identity. The drag-and-drop feature allows even those without technical skills to create beautiful landing pages within minutes. On the flip side, Instapage boasts an impressive selection of high-converting templates specifically designed for various industries and marketing goals. Users can effortlessly customize these templates to align with branding, ensuring a balance between functionality and aesthetics. 23FormBuilder, while not as template-rich as its competitors, offers simplicity and effectiveness in form creation, making it the ideal choice for users who primarily focus on lead generation rather than extensive design work. Still, each platform excels in its unique way, catering to different marketing strategies.
Instapage: Your Partner in Customization and Conversion Mastery
Instapage stands tall as a champion for marketers seeking unmatched customization and conversion optimization. With its advanced A/B testing capabilities, users can run experiments to discover what resonates most with their audience, tweaking headlines, visuals, and calls to action to maximize conversion rates. Additionally, Instapage simplifies collaboration among teams, allowing marketers to gather feedback in real-time and implement necessary adjustments swiftly. The platform's integration with a myriad of marketing tools further enhances its appeal, connecting seamlessly with platforms like Google Ads, HubSpot, and Mailchimp to streamline the campaign process. With a focus on delivering relevant landing page experiences, Instapage empowers marketers to not only reduce costs but also build brand trust and customer loyalty. By choosing Instapage, businesses are not merely selecting a tool; they are investing in a partner for long-term success.
Round Two - Blitzing Speed and Performance: Who's the Fastest?
Website speed is still the backbone of user experience. Picture this: you're eagerly waiting in line at your favorite coffee shop, and the slow-paced barista is testing your patience. Just as you might walk out and choose another establishment if the wait is too long, potential customers will quickly leave a landing page if it takes forever to load. Speed is essential, so let’s see how each contender holds up under the pressure. Both Instapage and Beaver Builder are optimized for speed, offering fast loading times and efficient performance. However, 23FormBuilder is slightly less robust in handling heavy traffic but excels in ensuring that forms load quickly, minimizing drop-off rates.
Instapage Edge: Speeds to Success
- Instapage is optimized for fast loading times, ensuring users don't experience delays.
- Advanced caching techniques are employed to enhance performance.
- Integration with high-performance servers allows for optimal speed even during peak traffic.
- A/B testing features contribute to streamlined performance without compromising speed.
Beaver Builder's Strength: Quick and Efficient
- Built-in performance tools help ensure minimal load times.
- Lightweight code structure allows for faster page execution.
- Easy optimization features for images and videos enhance loading speed.
23FormBuilder's Specialty: Swift and Simple
- Quick form loading times keep user frustration at bay.
- Lightweight design ensures fast form submissions.
- Simplicity in structure enhances speed without requiring complex setups.
- Customization options do not hinder performance, enabling swift access.
In the speed performance showdown, Instapage emerges as the top performer. However, both Beaver Builder and 23FormBuilder have strengths that cater to their specific use cases, ensuring that users have options based on their needs. Overall, speed is paramount when building engaging landing pages. Marketers should weigh their options carefully to ensure their choice delivers a seamless experience for their audience.
Round Three - User-Friendliness: Navigating New Waters
When it comes to usability, let's emphasize the welcoming atmosphere each platform provides for both newbies and seasoned pros. Instapage is designed with simplicity in mind. Its drag-and-drop editor makes it intuitive, allowing anyone to create high-quality landing pages without delving into code. Beaver Builder's user-friendly interface is equally impressive, featuring a straightforward dashboard that eases navigation. For WordPress users, the plugin integrates seamlessly with any theme, further enhancing the experience. 23FormBuilder offers a gentle learning curve and is tailored for those seeking to quickly create forms without extensive tutorials. The simplicity makes it a perfect fit for users who prefer to prioritize speed and effectiveness over complexities. Each platform provides valuable support materials, tutorials, and active user communities that encourage users to grow confidently in their skills.
Round Four - Support Systems: Your Helping Hand
Imagine each platform's customer support as loyal sidekicks, always ready to assist no matter the hour. Instapage offers stellar 24/7 support, including chat and email options, ensuring users can get help whenever needed. The extensive knowledge base and user community forums are additional resources that elevate the customer experience. Beaver Builder is known for its responsive email support and an engaging community that fosters knowledge sharing. The platform has numerous tutorials and guides available to help users overcome challenges. 23FormBuilder also provides solid customer support, with knowledge resources that cover the essentials, ensuring users remain on the right track as they create their forms. The importance of robust customer support cannot be underestimated, and all three platforms provide commendable assistance.
Round Five - Pricing Perspectives: Finding the Best Deal
When budgeting for a landing page builder, value is key. Instapage offers various pricing plans that scale with your needs, making it suitable for both startups and larger businesses. However, while it offers top-notch features, it might be on the pricier side compared to its competitors. Beaver Builder shines with its affordability, providing plans that cater to users looking for a budget-friendly option without sacrificing quality. 23FormBuilder also boasts competitive pricing that appeals to users drawn to its simplicity and functionality. Each platform has its pricing structure aimed at different audiences, which makes understanding your specific needs essential when choosing the best landing page builder. Evaluating features against costs will empower readers to make the most informed decision.
In conclusion, as we wrap up this journey of exploration, it's clear that the choice of a landing page builder boils down to individual preferences and requirements. With unique strengths across customization, speed, usability, and support, each contender has something fantastic to offer. For those eyeing a platform dedicated to delivering high-quality, conversion-driven pages, Instapage stands out as the primary choice. However, Beaver Builder and 23FormBuilder shouldn't be overlooked as they present compelling options depending on your goals. We encourage readers to take a moment to reflect on what truly matters for their landing page endeavors and to consider giving Instapage a try with a free trial or demo. Make an informed choice that drives your marketing success!