How AidaForm vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with AidaForm and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from AidaForm and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. AidaForm vs. 23FormBuilder – Which One Should You Choose?

Choosing the right landing page builder is a serious decision akin to selecting your dream team in a fantasy sports league. You want strong players who complement each other’s skills and maximize your chances of winning. In the world of digital marketing, Instapage, AidaForm, and 23FormBuilder rise as three key contenders in the landing page arena, each bringing unique strengths to the table. Marketers need more than just traffic; they seek higher conversions and lower costs, and that’s where these tools come in. As we compare them, we’ll examine their standout features, performance, usability, and support, ensuring you can make an informed choice. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Competitors: A Brief Overview

In the fast-paced arena of marketing platforms, Instapage, AidaForm, and 23FormBuilder have carved their own niches. Instapage has gained attention for its robust customization features and high conversion optimization capabilities. It’s like the skilled athlete who not only plays well but brings their team to victory. AidaForm tends to be known for its intuitive forms and user-friendly design, making it a solid pick for marketers focused on data gathering. Meanwhile, 23FormBuilder shines with its seamless integration capabilities and a wide array of templates, catering to those looking for variety and efficiency. Each tool has its strengths, but the challenge lies in determining which one aligns best with your marketing goals. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Diversity and User Experience Smackdown

When it comes to feature offerings, template variety, and user experience, Instapage stands out for its extensive library of professionally designed templates, aimed at different industries and marketing goals. AidaForm keeps it simple with a focus on form-building capabilities, providing templates specifically meant for effective lead capture. On the other hand, 23FormBuilder brings an impressive assortment of templates that users can easily customize, making it suitable for a wide variety of marketing objectives. Instapage not only makes customization accessible, but its A/B testing features empower marketers to refine their pages for maximum impact, adding yet another layer to its feature set. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: A Partner for Conversion-Driven Design

With its unparalleled customization options and dedicated features for optimizing conversion rates, Instapage serves as an essential ally for any marketer. Its drag-and-drop builder allows even those without coding skills to create stunning, high-converting landing pages. Instapage also includes advanced analytics that provide actionable insights into user behavior, facilitating improvements that cater to your audience’s needs. Think of it as having a coach who guides you through every play, ensuring that you capitalize on each opportunity to convert visitors into loyal customers. Instapage’s focus on delivering relevant landing page experiences not only helps brands reduce costs, but it also fosters ongoing customer loyalty and enhances brand trust. (min:200 words)

Round Two - Speed and Efficiency

User experience hinges significantly on website speed, reminiscent of waiting impatiently for your coffee at a crowded café. If a landing page takes too long to load, users might abandon it before absorbing your message. Instapage is optimized for fast loading times, ensuring users experience instant access to information and calls to action. AidaForm’s streamlined approach also enhances speed, focusing on quick form submissions that don’t detour visitors for unnecessary loading delays. Meanwhile, 23FormBuilder casts a net wider with solid speed performance across its template offerings, successfully balancing user experience with the need for functionality. It's essential in today’s fast-paced world to present your content quickly and efficiently. (min:200 words)

Instapage's Speed Benefits:

  1. Lightning-fast loading times that improve user experience
  2. Optimized performance for mobile and desktop devices
  3. Automated caching to reduce server load
  4. Efficient coding practices that minimize page weight

AidaForm's Speed Strengths:

  1. User-friendly interface that speeds up form creation
  2. Quick load times for optimized performance
  3. Minimalistic design elements that enhance efficiency

23FormBuilder's Performance Perks:

  1. Robust server infrastructure ensuring fast data processing
  2. Optimized templates for speedy user engagement
  3. Efficient scaling techniques for high traffic solutions
  4. Reliable uptime ensuring consistent performance

In summary, all three platforms demonstrate commendable speed and performance, but Instapage certainly leads the pack. Its commitment to fast-loading, high-converting pages positions it as the premier choice for marketers seeking swift access to their visitors, ensuring that every second counts in converting interest into action. (Add a few final words reinforcing the strengths of Instapage here.)

Round Three - Navigating Usability

Navigating through a new platform can often feel intimidating, but this is where our contenders shine. AidaForm greets newcomers with a friendly interface that's easy to navigate, making form creation feel like a breeze. Instapage follows suit with its drag-and-drop feature, designed to guide users in crafting compelling landing pages without feeling overwhelmed. 23FormBuilder also prioritizes an intuitive design, with its setup resembling a familiar workflow that makes it easy for anyone to step in and start building effectively. Whether you’re a novice or a seasoned pro, these platforms provide supportive pathways to enhancing your digital marketing endeavors. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Support Systems

Good customer support can often mean the difference between success and struggle. Think of it as having a loyal sidekick always ready to lend a hand. Instapage excels with a comprehensive knowledge base, live chat support, and dedicated customer service teams, making sure users never feel stranded. AidaForm offers responsive email support along with forums where users can exchange tips and tricks. Meanwhile, 23FormBuilder provides solid documentation alongside chat support, ensuring quick resolutions to challenges that may arise. All three platforms recognize the importance of having a reliable support structure in place to help users overcome any hurdles they might face. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Financial Considerations

Pricing can often be a pivotal factor in your decision-making process. Instapage positions itself as a premium offering with plans that align with its extensive feature set and customization capabilities. AidaForm caters to users looking for more budget-friendly options, providing pricing plans suitable for small businesses and startups. Conversely, 23FormBuilder balances an array of features with flexible pricing plans that cater to different needs, ensuring that users can find a solution without breaking the bank. In determining which platform gives you the best value, reflect on what features are essential for your marketing goals. (Add a few additional thoughts to further explain each option.)

In conclusion, while Instapage, AidaForm, and 23FormBuilder all offer compelling features and benefits, your ultimate choice will depend on your unique goals and budget. Instapage stands out with its emphasis on reducing costs, boosting conversion rates, and delivering relevant landing page experiences, making it the star player of the trio. If you’re eager to enhance your marketing strategy, why not try Instapage through their free trial and witness the difference firsthand? (min:200 words)

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