How ActiveCampaign vs. 10Web vs. Instapage stack up against each other
Compare Instapage with ActiveCampaign and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ActiveCampaign vs. 10Web – Discover the Best Landing Page Builder
Imagine you are assembling a dream team of superheroes to tackle your marketing challenges. Just as you would consider the strengths and abilities of each hero, choosing between landing page builders requires a careful evaluation of their unique features and capabilities. In this showdown, we’ll explore three formidable contenders in the realm of landing page builders: Instapage, ActiveCampaign, and 10Web. With each platform boasting its own superpowers, understanding their strengths and weaknesses will guide you towards making the right choice for your needs. This article is designed to provide not just a thorough comparison, but also delightful insights that keep you engaged while you learn about these powerful tools. The end goal? To help you assemble a top-notch arsenal for your marketing strategy by selecting the right landing page builder.
Meet the Challengers: Instapage, ActiveCampaign, and 10Web
Welcome to the exciting world of digital marketing, where several platforms vie for the attention and loyalty of marketers everywhere. In one corner, we have Instapage, famed for its user-friendly interface and robust capabilities in creating tailored landing pages that convert visitors into leads. Then there's ActiveCampaign, a CRM powerhouse that combines landing page creation with email marketing automation, setting it apart in terms of integrated customer relationship management. Finally, we introduce 10Web, an impressive contender known for its speed and efficiency, boasting features that allow for easy WordPress integration. Together, these three platforms create a competitive environment where one must stand out over the others. As we unfold this comparison, expect to see them as friendly but fierce rivals, with an array of traits and functionalities that each brings to the table.
Round One - Features and Functionality Showdown
Feature Comparison: Templates and Usability
When it comes to features, the variety of templates and ease of use are often deciding factors for marketers. Instapage offers a plethora of professionally designed templates that simplify the process of creating visually appealing landing pages. Users can enjoy an intuitive drag-and-drop editor that allows customization without any need for coding. On the other hand, ActiveCampaign provides fewer templates but integrates seamlessly with its CRM tools, allowing for unique landing page experiences tailored directly to customer behaviors and preferences. Meanwhile, 10Web stands out with its focus on fast-loading, mobile-responsive templates, making it an excellent option for those who want speed and efficiency while constructing their pages. Overall, despite the competitive offerings, Instapage retains its edge through its extensive customization options and ease of use, appealing to both novices and experienced users alike.
Instapage: Your Go-To for Customization and Conversion Success
Instapage is more than just a landing page builder; it's a transformative solution that empowers marketers to reduce costs and grow conversions. Its unmatched customization capabilities set it apart from its competitors, enabling users to create landing pages that resonate with their target audience. Instapage’s features—from A/B testing to heatmaps—provide valuable insights that allow marketers to fine-tune their strategies, ultimately leading to increased conversion rates. Additionally, by delivering relevant landing page experiences, this platform fosters brand trust and cultivates customer loyalty, making it a reliable partner in any marketing strategy.
Round Two - Speed and Performance Evaluation
The performance of a landing page can make or break a marketing campaign. Think of it as waiting in line at your favorite café: if the line moves quickly, your experience remains pleasant, but if it drags on, frustration sets in. In the context of online marketing, speed is a fundamental component of user experience, impacting bounce rates and conversions. Optimizing landing page loading times is crucial in retaining visitor interest and driving conversions.
Advantages of Instapage Speed and Performance
- Robust optimization ensuring rapid load times.
- Efficient CDN integration for faster delivery.
- Clean code and fast hosting for improved speed.
- Performance analysis tools to identify speed bottlenecks.
Advantages of ActiveCampaign Speed and Performance
- Integrated CRM allows for optimized user tracking.
- Analytics help identify user engagement with landing pages.
- Email automation enhances the effectiveness of landing pages.
Advantages of 10Web Speed and Performance
- Built-in caching features for enhanced loading speeds.
- Solid performance metrics for ongoing optimization.
- Easy integration with popular themes for speed improvements.
- Niche optimization tools designed specifically for WordPress.
With speed being a vital factor in user engagement, Instapage emerges as a formidable competitor. Its combination of optimized elements results in impressive loading times that keep visitors happy. ActiveCampaign, while having CRM advantages, does not prioritize landing page speed to the same extent. On the other hand, 10Web impresses with its WordPress-focused enhancements but ultimately falls short in features dedicated solely to landing page performance. Therefore, if speed is a priority, Instapage is the leading option.
Round Three - Usability and Learning Journey
Usability is crucial for both novices and seasoned marketers. Each platform offers its unique approach to making users feel at home, with a friendly user interface and accessible support systems. Instapage excels in welcoming new users with its streamlined dashboard and clear tutorials, ensuring that anyone can start building landing pages without feeling lost. ActiveCampaign has a bit of a learning curve due to its complex features but offers rich documentation and community support. Meanwhile, 10Web keeps usability at the forefront with its WordPress integration that caters to existing WordPress users. Regardless of your familiarity with landing page builders, rest assured that each platform has pathways leading to established proficiency.
Round Four - Support Systems at Your Service
In the battle of customer support, consider each provider as a loyal sidekick gaining your trust through timely assistance. Instapage shines with 24/7 customer support via chat and email, ensuring you never feel stuck. ActiveCampaign also offers comprehensive support through multiple channels and extensive resources, including webinars, to onboard users effectively. 10Web complements its support framework with community-driven discussions and plugins, although it lacks some of the immediacy of chat support found in the other two platforms. When in need, rest assured that you are not alone with any of these tools.
Final Round - Pricing Structures and Value
Each platform's pricing plans invite you to consider your budget and how you plan to utilize these landing page builders. Instapage adopts a subscription model based on features and licensing options. ActiveCampaign includes landing page services within its larger marketing suite, making it a more comprehensive investment for those looking for an all-in-one solution. On the other hand, 10Web offers competitive pricing that suits users who take advantage of its WordPress capabilities. It's essential to assess what features are necessary for your campaigns and choose a plan that aligns with your marketing objectives and budget.
In the end, deciding on the best landing page builder comes down to individual priorities. Each platform has its specialties, strengths, and pricing structures that cater to various needs. If customization, speed, and customer support are top of your list, then Instapage shines as a reliable and powerful ally. As you embark on this journey of selecting your next landing page builder, take advantage of free trials or demos available for each platform—and you just might discover your perfect match.
