How Act-On vs. Landingi vs. Instapage stack up against each other
Compare Instapage with Act-On and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Act-On vs. Landingi – The Ultimate Showdown
Choosing the right landing page builder is like picking your ideal superhero squad; each one brings unique abilities to the table. Just as a team might need a mix of strength, speed, and intelligence, a marketer requires a balanced blend of features, usability, and support from their landing page tools. Today, we’ll explore three major players in the arena: Instapage, Act-On, and Landingi. Each contender aims to help marketers create optimized landing pages that drive conversions and customer engagement. In this playful yet informative showdown, we’ll focus on what makes each platform special and help you determine which one will become your marketing superhero of choice. With Instapage at the forefront, marking its territory by empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty, let’s dive into the details and see how it compares with Act-On and Landingi.
Introducing the Titans of Landing Pages
Instapage, Act-On, and Landingi each hold a significant position in the digital marketing landscape, making them worthy rivals. Instapage is known for its extensive customization options and strong conversion optimization capabilities, making it a favorite among performance-driven marketers. Act-On, on the other hand, blends marketing automation with landing page capabilities, offering a comprehensive suite for those looking to control their marketing ecosystem. Lastly, Landingi emphasizes ease of use, providing a user-friendly interface that appeals to marketers at every skill level. By understanding the strengths and functions of these platforms, marketers can better navigate their options and make informed decisions that align with their specific business goals. All three rivals aim to create high-converting landing pages, but each brings different tools and strategies to the fight. Let’s take a closer look at their individual features and advantages.
Feature Showdown – The Battle of Toolsets
Template Diversity and User Experience
When analyzing the tools provided by these platforms, the diversity of templates and overall ease of use are pivotal factors for marketers. Instapage boasts a stunning template library that is not only visually appealing but also optimized for conversions. This extensive collection makes it easy for users to find a design that suits their campaign, saving precious time. On the flip side, Act-On offers sophisticated templates designed to integrate seamlessly with its advanced marketing automation tools. However, these templates may require more technical knowledge, potentially presenting a barrier for novice users. Meanwhile, Landingi shines with its intuitive drag-and-drop editor that simplifies the building process. It caters to those who may feel overwhelmed by technology, making it accessible for any marketing team. Each platform excels in different areas, so the ultimate choice will come down to what fits best into your marketing strategy.
Instapage: Your Ace in Customization and Conversion
Instapage stands out with its unmatched customization features and robust suite of conversion optimization tools. Its open canvas design allows marketers to leverage the exact components they need to build high-converting landing pages. With dynamic text replacement, A/B testing, and integration capabilities with various CRM and email services, Instapage empowers marketers to create personalized experiences tailored to their target audience. Additionally, the focus on brand consistency helps enhance trust and loyalty among customers, leading to increased conversion rates. By investing in a platform that prioritizes the partnership between marketer and tool, Instapage positions itself as not merely a landing page builder but a critical partner in your marketing success.
Speed and Performance – The Digital Dance
In the digital age, speed is crucial. Just like waiting too long for that delicious cup of coffee can ruin your whole day, slow-loading landing pages can deter potential customers, inciting them to bounce away. When comparing the speed and performance of our contenders, it’s clear that these factors can significantly influence user experience and conversion rates. Let’s break down how each platform tackles performance to ensure that visitors receive their content promptly.
Instapage Advantages in Speed:
- Advanced CDN (Content Delivery Network) integration ensures quick loading times even during peak traffic.
- Optimized images automatically reduce page size without compromising visual quality.
- Server-side rendering enhances the speed at which the landing pages deliver content.
- Performance tracking tools allow marketers to monitor and optimize load times continuously.
Act-On Advantages in Speed:
- Efficient caching processes enhance the performance of high-traffic pages.
- Integrated analytics help identify and eliminate bottlenecks in loading times.
- Optimized user interface designed to reduce unnecessary load on browsers.
Landingi Advantages in Speed:
- Quick page setup with minimal loading delays ensures users receive information immediately.
- Server-side optimizations lead to improved speed metrics on all landing pages.
- Real-time performance monitoring allows users to adjust settings for optimal speed.
In the grand performance showdown, Instapage emerges as a clear front-runner, delivering robust speed and performance metrics that keep bounce rates low while maximizing user engagement. By focusing on performance alongside design, marketers can trust that Instapage will facilitate a seamless experience for potential customers.
Usability and Learning Curve – Accessibility Matters
Creating an engaging landing page should be an enjoyable experience, and that’s where usability plays a vital role. Each of our competitors offers unique pathways to mastery, giving both beginners and seasoned marketers the tools they need to succeed. Instapage is celebrated for its ease of use, featuring a simple, intuitive drag-and-drop interface that allows users to design their landing pages quickly without needing extensive coding knowledge. Meanwhile, Act-On may pose a steeper learning curve due to its rich ecosystem of marketing features, requiring users to familiarize themselves with various functionalities to make the most of the platform. Landingi, however, takes pride in its user-friendly design, ensuring anyone can navigate through the process and create captivating landing pages with minimal fuss. No matter which platform you choose, a commitment to learning can transform you into an expert user in no time.
Support Systems – Your Safety Net
Customer support can feel like your trusty sidekick—the one that’s always there to help when needed most. Instapage’s support system includes chat, email, and an extensive knowledge base that guides users through any issues they might encounter. This extensive resource ensures that assistance is readily available, alleviating the pressure from even the most challenging situations. Act-On partially shines with its community forums and dedicated support staff but lacks the immediacy seen in Instapage’s real-time chat feature. Landingi provides a reliable support network as well, leveraging tutorials and responsive customer service to help its users flourish. Each platform values customer support, ensuring that marketers can effectively utilize the tools at their disposal.
Cost Structures and Value – Making Sense of Pricing
As we navigate through the oceans of pricing structures, it’s crucial to understand the value each platform provides. Instapage employs a transparent pricing strategy, providing different tiers that align with varying needs and budgets. While it may present a premium cost compared to others, the extensive features and proven conversion rates make it a worthwhile investment for serious marketers. On the other side, Act-On’s pricing reflects its advanced automation capabilities, which may be attractive for organizations seeking comprehensive marketing solutions. Finally, Landingi promotes affordability, making it a good choice for startups or those new to digital marketing. Each platform’s pricing can be assessed based on the particular needs of the user; finding the best fit may take a little exploration.
In conclusion, as we wrap up this epic battle between Instapage, Act-On, and Landingi, it’s vital to remember that the best choice aligns with individual marketing goals and needs. While Instapage may shine particularly bright in customization, performance, and support, Act-On and Landingi also provide compelling options based on their unique strengths. Regardless of your decision, understanding your priorities in a landing page builder is critical to achieving marketing success. To experience the advantages first-hand, consider taking Instapage for a spin with a free trial or demo, and discover just how transformational optimized landing pages can be.
