How Formidable Forms vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. 23FormBuilder – The Ultimate Showdown of Landing Page Builders
Choosing a landing page builder is much like assembling a crew for an epic space adventure. You want the best of the best to ensure success, whether to drive conversions or create stunning customer experiences. As businesses are increasingly prioritizing digital presence, understanding the strengths and weaknesses of tool options like Instapage, Formidable Forms, and 23FormBuilder is more crucial than ever. With Instapage’s robust features empowering marketers to cut costs and enhance conversions, it’s poised to boost brand trust and customer loyalty—a must for savvy marketers. So, fasten your seatbelt as we explore the capabilities and unique offerings of each contender in our exciting journey through the landing page universe!
Meet the Challengers: A Brief Overview
In the blue corner, we have Instapage, known for its focus on creating high-converting landing pages with top-notch customization features. It stands out in the market by enabling marketers to craft relevant experiences that resonate with their audience. In the red corner, Formidable Forms enters the ring, a versatile option often celebrated for its powerful form-building capabilities. Designed primarily for WordPress users, it brings strong integration features that appeal to those looking for a hybrid solution. Lastly, we have 23FormBuilder, a user-friendly platform tailored for those who value simplicity in form creation. Each contender has its unique strengths, making it vital to evaluate how they align with your specific marketing goals.
Round One - Feature Showdown: Templates and Usability
Template Library and User Experience: A Comparative Analysis
Looking at the variety of templates each platform offers, Instapage shines brightly with its extensive, professionally designed templates tailored for conversion. Marketers can choose existing layouts or own designs, ensuring branding consistency while benefitting from high-performing base structures. Formidable Forms, while extensive in form capabilities, lacks a wide array of landing page templates, thus requiring users to invest additional time in design efforts. On the other hand, 23FormBuilder offers a solid selection of templates but leans more towards form creation than landing pages, which could limit its appeal for those focused on traditional landing strategies. Overall, Instapage’s offerings, ease of use, and customization capabilities make it a standout for those serious about maximizing conversions on their landing pages.
Instapage: The Champion of Customization and Conversion Focus
Instapage is built with marketers in mind, prioritizing advanced customization and conversion optimization features that have made it a go-to choice. From A/B testing capabilities that allow you to optimize your pages based on real data, to easy drag-and-drop functionality that caters to users of all skill levels, Instapage provides an invaluable toolkit. Furthermore, its dynamic text replacement feature helps align landing page content with incoming traffic from ads, ultimately boosting conversion rates. Instapage isn’t just about the looks; it’s a robust platform that empowers marketers to enhance their ROI significantly, all while ensuring a cohesive brand experience.
Round Two - Speed and Performance: The Gentle Race
In the realm of online marketing, speed is paramount. Visitors expect immediate loading times, and anything less can lead to frustration and lost opportunities. It’s akin to standing in a long line at your favorite cafe, waiting too long for that cup of coffee—eventually, many will just walk away. In our speed and performance round, we’ll explore how each platform holds up under the pressure of user expectations.
Instapage Performance Advantages:
- Lightning-fast loading time optimized for high conversion rates
- Robust hosting that minimizes server response delays
- Advanced caching techniques that enhance page speed
- Mobile-responsive designs that ensure fast performance across all devices
Formidable Forms Performance Advantages:
- Integrates seamlessly with WordPress, leveraging its capabilities
- Lightweight forms that load quickly on any page
- Efficient server-side processing that minimizes load times
23FormBuilder Performance Advantages:
- Simple interface that facilitates quick form loading
- Good hosting solutions that ensure uptime and speed
- Responsive design that maintains performance on mobile and desktop
- Regular updates to improve performance and security features
In summary, while all three builders offer unique advantages, Instapage certainly leads the pack in terms of speed and performance, ultimately promoting better user experiences.
Round Three - Usability: Welcoming Newcomers and Supporting Pros
Navigating any new platform can feel daunting, but a friendly onboarding process can make all the difference. Instapage excels in this realm, offering an intuitive interface that enables both newcomers and seasoned marketers to hit the ground running. The platform ensures a smooth learning curve with extensive tutorials and support resources, creating a welcoming atmosphere. On the other hand, Formidable Forms caters more towards users already familiar with WordPress, which might present a slight learning curve for beginners. Conversely, 23FormBuilder’s simplicity is a selling point in its own right, making it accessible, even for those entirely new to digital marketing. Overall, each platform endeavors to be user-friendly, though Instapage truly wins when considering long-term usability.
Round Four - Support: Your Trusty Sidekicks
Every great tool comes equipped with a reliable support team, and each of these platforms provides unique support experiences. Instapage’s customer support shines through with comprehensive resources, including live chat, dedicated email support, and an extensive knowledge base filled with articles and guides. Formidable Forms also offers proficient support channels, but primarily capably channels through community forums and their documentation. Lastly, 23FormBuilder offers email support with a variety of resources to assist users, yet lacks robust live support options. The comparison highlights how Instapage’s customer service outshines in terms of immediacy and availability, ensuring users feel supported every step of the way.
Round Five - Pricing Structures: Finding the Right Fit
When it comes to pricing, all three platforms have distinct structures that cater to different types of users. Instapage offers several tiered plans based on varying features, accommodating everyone from individual marketers to larger teams requiring robust customization options. Formidable Forms follows a similar route, integrating more about WordPress capabilities while leaning into a subscription model based on plugin features. 23FormBuilder provides straightforward pricing that appeals to small businesses needing simple forms but lacks the advanced features and support of its competitors. In conclusion, your choice should align closely with your budget and feature requirements, illustrating how each platform caters to different user needs.
To wrap things up, every platform discussed brings its unique strengths that can significantly contribute to your marketing strategy. However, Instapage stands out as the ultimate tool for marketers aiming to enhance their landing pages’ performance and conversion rates. While all have merits, considering your specific needs is essential. We invite you to explore Instapage’s offerings through a free trial or demo—because experiencing its features firsthand can truly help clarify if it's the right fit for you and your team.
