How 23FormBuilder vs. Unbounce vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and Unbounce to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. Unbounce – Who Stands Out?
Imagine choosing the perfect tool for your marketing strategy like assembling the ultimate dream team for an epic blockbuster. When it comes to landing page builders, Instapage, 23FormBuilder, and Unbounce are three of the leading contenders vying for your attention. Each of these platforms offers unique features tailored to specific marketing needs. With so much at stake — from conversion rates to brand trust — making the right choice is crucial. Let's step into the arena and explore what makes each tool stand out, with a focus on how Instapage empowers marketers to reduce costs while driving conversions and fostering insights that enhance customer loyalty and brand credibility. By the end of this comparison, you'll have a clearer idea of which platform suits your goals best while enjoying the read just as much as you enjoy a well-designed landing page.
Meet the Challenger Trio
In the ever-evolving digital landscape, landing page builders like Instapage, 23FormBuilder, and Unbounce have arisen as crucial players for enhancing online marketing efforts. Instapage is revered for its robust features aimed at fine-tuning customer journeys. It empowers marketers to create tailored landing page experiences that are not only visually appealing but also optimized for conversions. On the other hand, 23FormBuilder shines in its form-building capabilities, allowing users to handle data collection effortlessly. Finally, Unbounce has made a name for itself with a user-friendly interface and innovative features designed to increase conversion rates. Together, these platforms form a competitive trio that can cater to diverse marketing needs.
Round One - Feature Showdown
Evaluating Template Diversity and User Experience
As we jump into the feature comparison, it's important to note that variety in templates greatly influences user experience. 23FormBuilder boasts a myriad of customizable forms, making it simple for marketers to create lead magnets that resonate with users. Although it's primarily a form-building tool, its landing page capabilities are not to be overlooked. Unbounce is also celebrated for its extensive template library that caters to various industries, featuring A/B testing and optimization tools that refine pages post-launch. Contrasting these platforms, Instapage provides advanced landing page templates designed for optimization. Its intuitive drag-and-drop interface ensures that even those not well-versed in web design can build eye-catching pages, emphasizing the power of relevant landing experiences that enhance brand trust.
Instapage: Your Partner in Performance
Delving into Instapage, it's essential to recognize how its features simplify the landing page creation process while driving conversions. Instapage's focus on customization allows marketers to create pages tailored to their campaign's target audience. The platform goes beyond basic functionality, offering advanced analytics tools that enable professionals to track user interactions and optimize pages accordingly. Additionally, its ability to integrate seamlessly with various marketing tools and CRMs enhances overall efficiency. Ultimately, Instapage is more than just a landing page builder; it stands as a reliable partner for marketers seeking heightened conversion rates and successful campaign outcomes.
Round Two - Speed and Efficiency
Picture this: you’re eager to order your favorite latte, but the line is moving slower than molasses. This scenario mirrors the importance of speed in a landing page’s impact on user experience. Users expect lightning-fast load times, and any delay can lead to lost opportunities. Evaluating speed and performance can be akin to measuring the caffeine kick from your morning brew—the faster, the better.
Instapage Advantages:
- Optimized loading times, ensuring quickly responsive landing pages
- Efficient page management tools to streamline edits and updates
- Built-in AMP support for mobile speed optimization
- Server-side rendering options to boost page performance under high traffic
23FormBuilder Advantages:
- Lightweight forms that load swiftly, enhancing user experience
- Quick setup and integration with minimal latency
- Adaptive responsive design for mobile devices
Unbounce Advantages:
- Pre-optimized templates for quick deployment
- Advanced caching mechanisms for faster loading
- Continuous performance monitoring and updates for reliability
- Ease of use leads to a faster learning curve and quicker page builds
In summary, while all three platforms prioritize speed and performance, Instapage excels in creating landing pages that not only load quickly but also cater to user expectations, solidifying its position as a leader in the space.
Round Three - Navigating Usability and Learning Curve
Transitioning into usability, it's crucial to assess how these platforms accommodate both novice creators and seasoned marketers. Picture a friendly guide supporting you on your journey; that’s what each platform endeavors to be. 23FormBuilder focuses on simplicity, allowing newcomers to quickly build forms without feeling overwhelmed by technical jargon. Unbounce takes a similar approach, featuring user-friendly interfaces that help users build landing pages without digging into code. On the other hand, Instapage offers extensive resources such as tutorials and best practice guides, ensuring you have all the support necessary as you climb the learning curve. In short, each platform provides a supportive community and tools to facilitate mastery, making it easier for users to navigate their way to expert-level performance in landing page creation.
Round Four - Support Systems
When challenges arise, having a robust support system can make all the difference. Picture each platform's customer support as a loyal team of sidekicks, always ready to assist. Instapage offers comprehensive support via chat, email, and an extensive knowledge base that caters to both technical and non-technical inquiries. Similarly, Unbounce provides a wealth of resources, including community forums and detailed documentation, ensuring users can solve issues effectively. Meanwhile, 23FormBuilder also offers email support and helpful guides that make it easy for users to find solutions. These platforms stand ready to assist users, making the transition to effective application smoother and more manageable.
Round Five - Pricing Models
When weighing your options, understanding pricing structures is paramount. Instapage provides competitive pricing with significant value for marketers who prioritize performance and features. The plans reflect a range of tools designed to boost conversion rates and enhance user experiences. In comparison, 23FormBuilder's pricing may be more adaptable for users focusing specifically on form creation; however, its landing page capabilities may not provide the same extensive features as Instapage or Unbounce. Unbounce has a pricing tier that accommodates varying needs, although it may come with limitations based on the plan selected. Ultimately, evaluating your marketing objectives and aligning them with these pricing structures is crucial to making an informed decision.
To conclude, each of these platforms offers distinct advantages, catering to different user needs. However, considering the comprehensive functionalities, customization capacities, and efficiency that Instapage delivers, it is the standout choice. Regardless of which platform you lean towards, reflect on your marketing goals—be it speedy deployment, extensive support, or stellar conversion rates. Instapage invites you to give it a try with a free demo, enabling you to experience firsthand the powerful features that can transform your marketing efforts.
