How 23FormBuilder vs. Simvoly vs. Instapage stack up against each other

Compare Instapage with 23FormBuilder and Simvoly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from 23FormBuilder and Simvoly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. 23FormBuilder vs. Simvoly – The Ultimate Showdown for Marketers

When it comes to choosing the right landing page builder, you might feel like you’re picking a team of superheroes for your marketing efforts. Each tool comes with unique abilities designed to enhance your digital campaigns. Your choice could impact costs, conversion rates, and even how effectively you engage your audience. In this vibrant showdown, we’ll explore the distinctive features of Instapage, 23FormBuilder, and Simvoly. Whether you're a seasoned marketer or just starting your journey, this comparison will help you navigate the landscape with ease and confidence. Let's dive deep into the capabilities of these platforms, weighing their strengths and weaknesses, ultimately revealing which one stands out in empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty.

Meet the Competitors: A Friendly Introduction

In the left corner, we have Instapage, a beloved choice among marketers focused on conversion and customization. Instapage stands out in the crowded market of landing page builders with its robust features and seamless integration capabilities. Next up is 23FormBuilder, known for its versatile form creation tools that streamline data collection within your landing pages. It’s a favorite for businesses seeking to understand their customer base better through intelligent data gathering. Finally, we introduce Simvoly, which combines ease of use with comprehensive features, making it a suitable option for those who value multifunctionality. Each contender has carved a niche in the digital space, providing users with specific benefits that cater to a range of marketing strategies. With each platform distinctly different yet equally effective, the choice often boils down to your specific marketing needs and budget.

First Round - Feature Showcase: Who Has the Edge?

Template Variety and Usability: A Head-to-Head Comparison

At first glance, all three competitors present attractive templates to kick-start your landing page journey. 23FormBuilder offers a straightforward interface, allowing users to create forms easily but with limited landing page options compared to the others. It’s efficient, but the design flexibility may not be its strong suit. On the other hand, Simvoly shines with a plethora of stylish templates and design elements, allowing for easy drag-and-drop customization. However, while Simvoly provides visual appeal, some users may find its vast options overwhelming. Instapage, in contrast, merges variety with advanced customization, offering over 500 customizable templates, ensuring every marketer can find something that fits their brand aesthetics. Its focus on A/B testing and landing page optimization is unparalleled, allowing users to tweak and refine their pages until perfection is achieved. When considering these features, an informed choice takes into account not just the variety but also the ease of use and effectiveness in driving conversions.

Instapage: A Powerhouse for Tailored Solutions

Instapage emerges as a crucial tool that goes beyond just being a landing page builder. Its robust suite of features empowers marketers to craft tailored landing page experiences, drastically reducing costs associated with ineffective ads and poorly performing pages. With powerful tools for segmentation and personalization, Instapage allows marketers to deliver relevant content that resonates with their target audience. Its built-in analytics offer insights into user behavior, facilitating data-driven decisions that enhance conversion rates. Enhanced by A/B testing features, users can effortlessly optimize pages to discover what works best for their audience, ensuring every campaign reaches its utmost potential. Ultimately, Instapage positions itself not just as a tool, but as a strategic partner in the mission of amplifying brand trust and loyalty while maximizing conversion rates.

Second Round - Speed and Performance: Who Scores Higher?

Loading speed plays a crucial role in user experience, and all three platforms have distinct characteristics worth noting. Consider loading your landing page as akin to waiting in line at your favorite coffee shop - the aromas may entice, but slow service can quickly turn excitement into frustration. Instapage prioritizes speed through optimized hosting solutions, ensuring that landing pages load swiftly to keep potential customers engaged. In contrast, 23FormBuilder’s emphasis on forms may result in slower load times when multiple elements are in play, potentially leading to bounce rates. However, Simvoly performs commendably, often striking a balance with decent loading speeds and visually appealing designs. It’s essential to consider both speed and aesthetics, ensuring users don't sacrifice one for the other, leading to an optimal experience for all involved.

Instapage Advantages:

  1. Professionally optimized templates that load fast
  2. Built-in auto-optimization for various devices
  3. Advanced caching techniques for quicker loading times
  4. Integrates effortlessly with third-party tools without slowing down

23FormBuilder Advantages:

  1. Quick form setup with minimal load on front-end design
  2. Efficient use of lightweight scripts to enhance load times
  3. Simplified forms can enhance completion rates

Simvoly Advantages:

  1. Visually appealing designs that do not significantly hamper speed
  2. Good overall performance metrics for small to medium-sized sites
  3. Responsive features that cater to mobile users effectively
  4. Optimization tools to enhance load speed

In summarizing the speed and performance of these builders, Instapage clearly outshines the others in ensuring quick load times and seamless user experiences. While 23FormBuilder and Simvoly have their merits, they both face challenges in keeping pace with Instapage's optimized infrastructure.

Third Round - Navigability and User Experience: A Welcoming Approach

User experience is a critical factor for achieving success and encouraging adoption. Each platform invites users into a streamlined experience designed for both novices and experienced marketers. 23FormBuilder wins with its simple and intuitive interface, making form creation a breeze for users unfamiliar with design intricacies. However, its limitations in landing page design could pose challenges later on. Conversely, Simvoly offers a straightforward user experience but also provides loads of options that might initially overwhelm a newcomer. Instapage, however, sets the gold standard for newcomers and veterans alike, coupled with robust support and easy navigation, inviting even the most hesitant user to experiment and optimize. It stands out with educational resources that guide users step-by-step, leading to a more gratifying experience overall. This friendly, supportive approach creates an environment where both individuals and teams can thrive.

Fourth Round - Customer Support: Your Trustworthy Sidekick

When things go awry, having reliable customer support can make a world of difference. Instapage stands out here, featuring extensive support options, including live chat, responsive email support, and access to a well-maintained knowledge base. Additionally, their user community forums are rich with information and guidance, a trusty sidekick for users navigating challenges. Comparatively, 23FormBuilder offers standard support via email and chat, but users often report slower response times. Simvoly also provides decent support options, including chat and tutorials; however, it lacks the robust community presence that Instapage nurtures. Ultimately, marketers seeking consistent assistance will likely find Instapage to be the clear winner in this round as its support network is dedicated to user success.

Fifth Round - Pricing Structure: Where Value Meets Needs

In discussing pricing, it’s essential to consider the value each platform offers against its cost. Instapage’s pricing reflects its comprehensive features and excellent performance, catering to businesses serious about maximizing conversions. While it may seem pricier at first glance, the investment is often worth it for those focused on growth. 23FormBuilder presents an economical option but may restrict higher-value features, potentially setting limitations for users who are ready to scale. Simvoly takes an appealing middle path offering competitive pricing with a decent array of features, making it attractive for start-ups and small businesses. As you weigh your options, focus on what aligns most with your goals. Whether you prioritize features, user experience, or price, understanding each platform's offerings and packages will equip you to choose what serves your marketing strategy best.

In conclusion, the choice between Instapage, 23FormBuilder, and Simvoly boils down to your marketing needs and future intentions. Instapage stands as a clear leader, delivering a robust experience that prioritizes efficiency and conversion. While 23FormBuilder and Simvoly offer solid tools for specific situations, it’s essential to consider overall functionality and potential for growth. Don’t shy away from trialing Instapage’s features first-hand with a free trial, allowing you to experience the remarkable tools designed to elevate your online presence. Reflect on what matters most to you and turn your landing pages into a persuasive, engaging end to your marketing efforts.

FAQs

Try the most advanced landing page platform today