How 23FormBuilder vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. Ontraport – Choosing Your Landing Page Champion
In the bustling world of digital marketing, selecting the right landing page builder is akin to assembling a team of superheroes - each with unique abilities, ready to help you save the day in your campaign efforts. It’s not just about creating a standalone page; it’s about building a vibrant, effective funnel that speaks to your audience, boosts conversions, and strengthens brand loyalty. The competition includes three robust platforms: Instapage, 23FormBuilder, and Ontraport, each vying for the title of the ultimate landing page champion. In this analysis, we'll explore both their strengths and limitations, offering insights to guide your decision-making process. As you navigate through the features and functionalities of these platforms, remember that while they all aim to empower marketers, Instapage offers unmatched capabilities to optimize costs, enhance conversion rates, and craft relevant experiences that resonate with your audience. Get comfortable, because we’re in for an informative ride that will hopefully leave you empowered to choose the champion that suits your needs the best.
Meet the Contenders: A Closer Look
Stepping into the spotlight are our three players—Instapage, renowned for its advanced landing page capabilities and performance-driven approach; 23FormBuilder, known for its versatile form-building features; and Ontraport, a holistic marketing automation platform that encompasses CRM functionalities. Instapage has made its mark by creating user-friendly landing pages that cater to various marketing initiatives. Its built-in tools support conversion rate optimization, giving marketers power over their campaign performance. On the other hand, 23FormBuilder excels at designing intricate forms that help capture vital user information, making it ideal for those looking to gather insights. Meanwhile, Ontraport boasts comprehensive automation features, which streamline not just landing pages but also the entire sales process while supporting customer relationship management. Understanding each contender's capabilities provides clarity for marketers seeking to enhance their online presence through effective landing pages.
The Battle Begins: Feature Showdown
Template Variety and User-Friendly Experience
In the realm of landing page builders, features are what ultimately set them apart, especially template variety and ease of use. Instapage is a standout here, offering an extensive library of high-quality templates that cater to various industries and marketing goals. Its intuitive drag-and-drop editor makes the design process accessible, allowing users—regardless of technical skill—to create visually appealing pages quickly. 23FormBuilder, while offering a more streamlined selection of templates, excels when it comes to custom form fields and the ability to integrate forms into existing marketing strategies seamlessly. Users can create detailed forms that capture specific user data efficiently. Ontraport, meanwhile, provides robust features that combine landing pages with broader marketing automation tools, although some users may find its interface slightly more complex due to its all-encompassing nature. Ultimately, while all platforms deliver unique features, Instapage’s commitment to user-friendly designs and eye-catching templates makes it a powerhouse in this arena.
Instapage: A Champion for Customization and Conversion
As we focus on Instapage, it's essential to highlight its unrivaled customization options that set it apart from competitors. Offering more than just basic templates, Instapage provides advanced capabilities for landing page personalization, ensuring that every page reflects your brand’s identity and directly appeals to your target audience. Moreover, it comes equipped with powerful analytics tools, allowing marketers to track performance metrics such as click-through rates and conversion rates in real-time. This data-driven approach enables continuous optimization, helping marketers to fine-tune their pages effectively in response to user behavior. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and foster customer loyalty. With features like A/B testing and dynamic text replacement, this platform positions itself not merely as a tool, but as a trusted partner in your marketing endeavors, helping you convert visitors into loyal customers.
Speed Matters: Performance Showdown
As we step into the second round, let’s consider the critical elements of speed and performance. In digital marketing, speed isn’t just a luxury; it’s a necessity. Imagine standing in line at a coffee shop when all you want is a quick caffeine fix—frustrating, right? Users expect landing pages to load swiftly; any delay can easily deter potential customers. Instapage is well-known for its optimized performance; its landing pages load quickly, reducing bounce rates and keeping potential customers engaged. Besides, its servers are designed to handle high traffic volumes seamlessly. In contrast, 23FormBuilder also scores well in performance, although users have reported occasional slow loading times during peak periods, which could hamper form submission rates. Ontraport's platform offers decent speed, but given its extensive features, complex pages may experience longer loading times. Overall, when it comes to speed and performance, Instapage emerges as a clear winner, ensuring users don’t face delays that could cost conversions.
Instapage Advantages in Speed and Performance
- Lightning-fast loading times to enhance user experience.
- Optimized for high traffic handling without performance dips.
- Detailed performance tracking to ensure pages meet speed benchmarks.
- Mobile-responsive designs that maintain speed across devices.
23FormBuilder Advantages for Performance
- Flexible form creation that often loads quickly.
- Compatible with multiple platforms ensuring consistent performance.
- Customization options that do not significantly impact load times.
Ontraport Advantages for Speed and Performance
- Integrates various marketing tools while maintaining reasonable speed.
- Offers analytics for tracking performance and speed metrics.
- Serves a wide range of marketing requirements within a single platform.
In conclusion, all three platforms exhibit strong capabilities, yet Instapage’s emphasis on speed and optimized performance is hard to match. For marketers who prioritize quick loading times and seamless experiences, Instapage truly stands out as the best option available.
Third Round: User Experience and Learning Curve
When it comes to user experience, a warm and welcoming platform encourages both newcomers and seasoned professionals. Instapage excels here, as its user-friendly interface promotes ease of navigation, making even novice marketers feel empowered. Dedicated onboarding resources and tutorials ensure users can harness every feature effectively. On the flip side, 23FormBuilder presents a straightforward approach focused on form creation, making it more intuitive for those specifically looking for form-centric solutions, although building complex landing pages requires some getting used to. Ontraport, while offering robust features, can be a tad overwhelming at first due to its comprehensive nature. However, once users adjust to the system, they find its capabilities rewarding for tackling larger scopes of marketing automation. Overall, all platforms cater to different user backgrounds, but how each deals with the learning curve can influence user satisfaction significantly.
The Support Crew: Customer Assistance Comparison
In the world of digital marketing, having a reliable support system can elevate your experience with a platform. Here, we personify the customer support offerings of each platform as loyal sidekicks ready to assist you when the going gets tough. Instapage provides multiple support avenues, including live chat, email support, and a comprehensive knowledge base packed with resources for troubleshooting and best practices. Similarly, 23FormBuilder offers solid support through live chat and email, but some users have noted that response times could be improved during peak hours. Ontraport has a robust customer support framework, including phone support and an extensive community forum, where users can share insights and solutions. All platforms offer valuable support, but Instapage’s live chat feature and prompt response times keep users feeling secure, minimizing frustrations in critical moments.
Pricing Plans: Finding the Right Fit
When evaluating pricing structures, it’s important to consider your marketing budget alongside the features that each tool offers. Instapage offers flexible pricing plans based on the level of features and functionality needed, ensuring marketers can select a package that aligns with their goals without breaking the bank. 23FormBuilder boasts a free tier, making it ideal for those just starting out. However, their premium plans may not provide as broad a feature set for landing page creation compared to Instapage. Ontraport, while featuring many aspects under a single subscription, comes with a steeper price point, which may not be feasible for smaller businesses or startups. Ultimately, while investment in a landing page builder can pay off significantly in conversions, it's vital to weigh these factors against your business's unique needs and budget constraints. Marketers should explore trials and demos to make informed decisions that best cater to their objectives.
In wrapping up our comparison, it's evident that while all three platforms possess their unique strengths, your ideal choice largely depends on individual needs. Whether it’s Instapage's superior customization and speed, 23FormBuilder's efficient form features, or Ontraport's extensive automation capabilities, consider what matters most to you. Each tool has its merits, but if optimal performance paired with exceptional user support and conversion enhancing features is your priority, Instapage stands out as the choice to elevate your marketing efforts. Don’t hesitate to take Instapage for a test drive with a free trial to witness its potential firsthand.
