How 23FormBuilder vs. Kartra vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and Kartra to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. Kartra – Discover the Best Landing Page Builder
Choosing the right landing page builder can feel like assembling your dream team of superheroes, each with unique powers to boost your marketing strategy. In this exciting showdown, we pit Instapage against two strong contenders: 23FormBuilder and Kartra. Our mission is to explore the strengths and weaknesses of each platform, all while helping you make an informed decision. Each candidate brings something special to the table, but how do they stack up against each other? With the power to reduce costs and increase conversions, Instapage shines in the digital marketing arena, offering marketers a way to create compelling landing pages that enhance brand trust and customer loyalty. But do its competitors hold their ground well enough to compete? Stick around as we navigate through this comparative analysis, ensuring that by the end, you feel equipped to choose your very own landing page superhero.
Meet the Rival Contenders
In the bustling world of landing page creators, three platforms emerge as notable players: Instapage, 23FormBuilder, and Kartra. Each has carved out its niche, appealing to different segments of marketers and businesses. Instapage is heralded for its robust customization capabilities and conversion optimization features, making it the first choice for digital marketers who prioritize high-performance landing pages. On the other hand, 23FormBuilder offers intuitive form-building tools that streamline data collection, striving to simplify the user experience. Kartra enters the ring as an all-in-one marketing solution, providing not only landing pages but also email marketing, sales funnels, and membership management, making it versatile yet complex. As our contenders step into the spotlight, we’ll examine their features, allowing you to gauge their unique advantages in this digital competition.
Round One - Feature Showdown
Template Selection and Usability
When it comes to templates, every landing page builder strives to provide a diverse selection that appeals to various industries and marketing objectives. 23FormBuilder impresses with its easy-to-navigate interface, allowing users to pick from a range of attractive forms tailored for lead generation and data gathering. This simplicity makes it ideal for newcomers who prioritize straightforward form creation without unnecessary fluff. However, Instapage takes the lead with a staggering array of customizable templates that allow marketers to fine-tune every detail for their target audience. Their user-friendly drag-and-drop editor reduces the learning curve, enabling even those with limited design experience to create professional landing pages. Kartra, while offering various templates, tends to have a steeper learning curve, which may pose a challenge for novice marketers. Overall, Instapage's dedication to extensive template variety and ease of use makes it a go-to choice in this opening round.
Instapage: A Partner in Success
Instapage positions itself not just as a tool for your landing page needs, but as a true partner in achieving success. With a powerful suite of customizable templates, users can create tailored landing page experiences with ease. From A/B testing capabilities to advanced analytics, Instapage gives marketers the tools they need to optimize conversion rates effectively. Unlike many competitors, it emphasizes not just aesthetics but performance, ensuring that each landing page is geared toward driving results. This emphasis on usability and effectiveness sets Instapage apart, allowing marketers to harness its potential seamlessly, while enhancing brand trust and customer loyalty through relevant, impact-driven landing pages. The narrative of success doesn’t end there; the tool also facilitates collaborative features, making it effortless for teams to work together in real time, leading to more innovative campaigns.
Round Two - Speed and Performance
When discussing landing pages, speed and performance cannot be overlooked. Think of your visitors as patrons at a coffee shop; a quick experience has them leaving with a smile, while a slow, drawn-out process may lead to dissatisfaction. In this round, we’ll analyze how each platform measures up in terms of speed and performance, crucial factors that can make or break your conversion rates. A no-fuss experience can significantly enhance user engagement and overall satisfaction, essential for fostering repeat visitors. But how do our contenders perform?
Instapage Advantages:
- High-speed loading times due to optimized infrastructure
- Built-in performance analytics to track page speed
- Image optimization features to enhance load times
- Effective caching solutions ensuring swift user experience
23FormBuilder Advantages:
- Highly responsive forms that load quickly on all devices
- Minimalist design options reduce loading times
- Fast integration capabilities with various platforms
Kartra Advantages:
- Integrated hosting solutions for faster deployment
- Advanced caching mechanisms enhancing page speed
- Automated optimizations that help in maintaining loading efficiency
- Robust server infrastructure ensuring reliability during high traffic
In the end, speed and performance are paramount for all three landing page builders. While each tool brings its strengths to the table, Instapage consistently delivers unparalleled speed, ensuring marketers can create landing pages without sacrificing performance. This edge is vital for maintaining user engagement and ultimately drives conversions.
Round Three - User Experience and Learning Curve
As we delve into usability, each platform presents a unique approach to onboarding users. Starting with 23FormBuilder, the experience is notably beginner-friendly, catering to users who may be new to landing page creation. The straightforward dashboard helps users navigate without overwhelming them with options right off the bat. Instapage, on the other hand, balances power and simplicity, empowering users to explore advanced features while maintaining a smooth interface that doesn't intimidate newcomers. Meanwhile, Kartra—while packed with functionality—has a more complex system that can be daunting for those just starting. However, with time and dedication, even the most intricate features become manageable. Ultimately, this round highlights the varying levels of comfort each platform provides, making Instapage the optimal choice for those seeking the sweet spot between ease of use and advanced features.
Round Four - Support Features
Customer support can be likened to a trusty sidekick, always at your side when challenges arise. In this round, we’ll assess the support capabilities of Instapage, 23FormBuilder, and Kartra. Instapage shines with its multi-channel support options, including live chat, email assistance, and an extensive knowledge base filled with guides and tutorials. 23FormBuilder also offers helpful resources, but its support options are more limited, focusing mainly on email and community forums. Kartra, meanwhile, provides a variety of support avenues, including a ticketing system and live chat, but the overall response time can sometimes be slower relative to Instapage. We will conclude that while all contenders provide support, Instapage stands tall due to its diverse support channels and helpful resources that empower users to tackle any challenge head-on.
Round Five - Pricing Analysis
Exploring the pricing models reveals distinct strategies that cater to different business sizes and needs. Instapage offers flexible tiered pricing, allowing users to choose a plan that aligns closely with their objectives without breaking the bank. 23FormBuilder provides an appealing entry-level option ideal for small businesses aiming to streamline their form collection process. Kartra, while versatile, may present a higher cost to unlock its full capabilities, making it more suitable for businesses already invested in comprehensive digital marketing solutions. In this diverse landscape of options, understanding the pricing structures will assist readers in identifying which platform provides the best value based on their specific requirements. Navigating the financial aspect can feel challenging, but with a clear picture of what each platform offers, the decision becomes more manageable.
As we close the curtain on our comparisons, one thing remains clear: the right landing page builder hinges on your unique needs. All three platforms—Instapage, 23FormBuilder, and Kartra—hold their respective strengths; however, if you're looking for a tool that encompasses performance, functionality, and support, Instapage emerges as a frontrunner. Its offerings empower marketers to reduce costs while enhancing conversions through innovative landing page experiences that foster brand trust and customer loyalty. Ready to elevate your marketing game? Consider giving Instapage a try with a free trial or demo, and take the first step toward landing page success.
