How 23FormBuilder vs. 10Web vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. 10Web – Which Solution Stands Out?
Choosing the right landing page builder can be likened to assembling a dream team of superheroes for your marketing campaigns. Each platform brings its own superpowers to the table, but which one will save the day when it comes to reducing costs, boosting conversions, and creating relevant landing page experiences? In this showdown, we’ll examine three popular contenders: Instapage, 23FormBuilder, and 10Web. By the end, you’ll be equipped with the knowledge to make a savvy decision that enhances your brand trust, improves customer loyalty, and maximizes conversion rates. We’ll explore their unique features, advantages, and pricing to help you find the perfect fit for your marketing needs.
Meet the Contenders: Who's in the Ring?
In the left corner, we have Instapage, known for its user-friendly interface and powerful customization options. Instapage empowers marketers to streamline their efforts by reducing costs while growing their conversion rates with highly tailored landing pages that boost brand trust and customer loyalty. In the right corner, we find 23FormBuilder, a versatile tool specializing in form-construction that enables users to create appealing landing pages. Finally, we have 10Web, which positions itself as an all-in-one solution, simplifying website management with an emphasis on speed and performance. Each of these platforms presents a unique advantage in crafting landing pages, making this comparison as exciting as a high-stakes tournament.
Round One - A Features Face-off
Template Variety and User-Friendly Design
When it comes to feature richness, the landscape is competitive. 23FormBuilder offers a collection of sleek form designs and customizable templates suitable for various needs. Its intuitive drag-and-drop functionality simplifies the design process, making it a great choice for marketers seeking efficiency. Conversely, 10Web provides an array of pre-designed templates and plugins tailored for distinct purposes, bringing convenience to users looking for quick deployment. While both platforms are commendable, they often fall short when compared to Instapage's extensive library of high-converting templates. Instapage shines bright in this department, granting users access to a wealth of custom options that retain their branding while focusing on conversion optimization, thus giving marketers an edge in their campaigns.
Instapage: A Cutting-Edge Conversion Partner
Instapage stands out as a powerhouse dedicated to customization and conversion optimization. With a plethora of templates, advanced A/B testing features, and built-in analytics, the platform becomes more than just a tool; it becomes a strategic partner for marketers. The intuitive interface allows even beginners to craft stunning landing pages without a steep learning curve. Instapage’s emphasis on creating relevant experiences ensures that every visitor feels catered to, paving the way for growth-driven campaigns. As marketers seek to enhance customer loyalty and trust in their brands, this level of customization and optimization can significantly uplift conversion rates, showcasing why Instapage commands attention in the realm of landing page builders.
Round Two - Speed and Performance Battle
Picture this: you're in line for your favorite coffee, eagerly anticipating that first sip. Suddenly, it feels like eternity as the barista takes their sweet time. Similarly, the speed of your landing pages can make or break a user’s experience. Fast loading times are essential to keep visitors engaged and drive conversions. Here, we assess how our contenders handle performance in this crucial area.
Instapage Advantages:
- Optimized for lightning-fast loading times.
- Utilizes cloud hosting for peak performance.
- Regularly updated technology for improved speed.
- Responsive design ensures smooth mobile performance.
23FormBuilder Advantages:
- Optimized for speed with lightweight design.
- Fast form submissions enhance user experience.
- Cloud hosting reduces latency for users.
10Web Advantages:
- Utilizes caching technology for speed improvements.
- Automatic optimizations enhance site performance.
- Built with Google’s PageSpeed in mind.
In conclusion, while all three platforms bring valuable speed and performance to the table, Instapage emerges as the superior choice, ensuring your landing pages load quickly and effectively—keeping your visitors engaged and ready to convert.
Round Three - Usability and Learning Curve
When it comes to user experience, each platform aims to cater to a range of skill levels. 23FormBuilder welcomes users with its intuitive interface, providing ample resources to ease newcomers into its features. Simultaneously, 10Web offers comprehensive tutorials that can bring anyone up to speed on creating dynamic landing pages in no time. Instapage has designed its interface with the user in mind, allowing both novices and experienced marketers to navigate seamlessly. Whether you’re starting out or looking to enhance your skills, the friendly onboarding experience across platforms reassures users that they’re equipped for success. This friendly approach instills confidence, encouraging users to experiment with different designs and strategies that can ultimately result in higher conversion rates.
Round Four - The Customer Support Team
Customer support is often the unsung hero behind successful platforms. In this round, we personify the support teams as loyal sidekicks, ready to provide assistance. Instapage features robust support with live chat, email, and an extensive knowledge base filled with articles and tutorials. Meanwhile, 23FormBuilder offers efficient email support and a community forum where users can share experiences. Lastly, 10Web’s dedicated customer service team is accessible through multiple channels, enhancing overall user satisfaction. Regardless of the platform, the strong focus on service cultivates a dependable support environment for users, ensuring they feel cared for at every step.
Round Five - Pricing and Plans Overview
Understanding pricing is vital when evaluating which platform offers the best value. Instapage presents several pricing tiers, catering to diverse business needs, while ensuring a strong return on investment through its rich features. 23FormBuilder’s competitive pricing structure is appealing for startups and individual entrepreneurs, offering essential functionalities without breaking the bank. 10Web rounds out the comparison with an all-in-one pricing model that simplifies options for users. As we evaluate these options, it’s crucial to consider the unique needs of your business, balancing budget with desired features to determine which platform aligns best with your marketing goals.
In summary, while Instapage, 23FormBuilder, and 10Web each present unique strengths, the perfect choice hinges on your individual requirements. Each platform shines in its own right but Instapage's focus on customization, speed, and support positions it as a compelling option for serious marketers. Explore further with a free trial or demo of Instapage, and unlock the potential for remarkable growth in your landing page campaigns.
