How 10Web vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with 10Web and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 10Web vs. FormAssembly – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel a bit like assembling your own dream team of superheroes. Each contender brings unique powers to the table, ready to assist marketers in their quests for conversion greatness. As businesses strive to make memorable connections with their audiences, the landing page builder they select can either launch them into success or leave them spinning their wheels. Today, we'll break down the features, advantages, and overall effectiveness of three key players in the landing page space: Instapage, 10Web, and FormAssembly. Whether you’re a seasoned marketer or just dipping your toes into the world of landing pages, this comparison promises insights that could fuel your growth and maximize your budget. With that in mind, let’s jump into our contest, exploring who has the tools that not only attract attention but also convert clicks into customers.
The Competitors Step Up to the Plate
As we introduce our three contenders, it's important to note that each has carved out a niche in the realm of landing page building. Instapage has established itself as a formidable force, known for its innovative features that empower marketers to customize and optimize their pages for better conversions. 10Web, on the other hand, brings to the table an extensive toolkit ideal for WordPress users, offering impressive speeds and a ton of integrations that can simplify workflow. Lastly, FormAssembly focuses on form-building, but enters the arena as a contender with its landing page capabilities, providing unique functionalities tailored for data collection and management. The rivalry among these platforms not only showcases their strengths but also highlights what marketers need to consider when selecting their champion.
The First Round - Features and Functionality Face-Off
Template Variety and User-Friendly Design
When it comes to template variety and ease of use, we can't overlook the critical role these elements play in crafting effective landing pages. Starting with 10Web, its template library features designs that are not only responsive but also tailored for various industries. This gives users flexibility in how they present their unique value propositions, allowing for creativity and relevance. Yet, some users have noted that although the platform offers various templates, customization can feel constrained at times. In comparison, FormAssembly provides a range of simple yet elegant templates that cater to form-heavy pages. It’s straightforward and easy to set up, but users looking for more complex designs might find its functionality limited. In contrast, Instapage shines brightly with a plethora of customizable templates that are not only visually appealing but optimize user engagement and conversions. Marketers can easily create a landing page that fits their branding—all while utilizing Instapage’s robust A/B testing features to refine their approach effortlessly.
Instapage: Your Go-To for Customization and Conversion
What truly sets Instapage apart is its commitment to offering unmatched customization options that cater to both novice and seasoned marketers. The platform is not just a tool; it serves as a reliable partner in success, enabling users to seamlessly craft landing pages that resonate with their target audiences. From customizable templates to a plethora of widgets and integrations, Instapage allows you to build pages designed for maximum conversion. Marketers can take advantage of its collaboration capabilities, effortlessly sharing and discussing page designs with their teams before launching them. Ultimately, Instapage's focus on conversion optimization makes it a favored ally for those looking to generate leads and enhance their online presence significantly.
Round Two - Speed and Performance Showdown
As any marketer knows, website speed is akin to the flow of a well-oiled machine—it can dictate the user experience. Think about how frustrating it is to wait in line at your favorite coffee shop; that minor inconvenience can impact your perception of the entire experience. In a similar vein, slow loading times on landing pages can lead to high bounce rates and missed conversions. Therefore, the second round considers how each platform performs in terms of speed and efficiency.
Advantages of Instapage in Speed and Performance:
- Fast loading times optimized for mobile and desktop devices
- Built-in AMP (Accelerated Mobile Pages) support for enhanced speed
- Excellent uptime and reliability with robust hosting solutions
- Regular updates that improve performance and security
10Web's Speed and Performance Strengths:
- Utilizes caching techniques for rapid page loading
- Optimized for WordPress, enhancing overall site speed
- Effectively reduces server response time during peak traffic
FormAssembly's Performance Advantages:
- Quick deployment and setup with minimal lag in loading times
- User-friendly interface that doesn’t compromise on speed
- Integration options that maintain performance efficiency
In conclusion, when evaluating speed and performance, each platform has its merits. However, Instapage stands out with its comprehensive optimization strategies that provide users with fast-loading and reliable landing pages. This focus on performance is essential in building brand trust and capturing potential leads effectively.
Round Three - Usability and the Learning Curve
Navigating a new platform can be daunting, especially for those new to landing page design. But fear not! Each of our contenders welcomes newcomers with open arms while also supporting seasoned pros. For instance, 10Web offers intuitive controls and a clean interface, making it easy to jump right in, though some users may take a bit of time to learn the ropes regarding advanced features. Comparatively, FormAssembly provides a gentle learning curve, specifically for users interested in building forms and collecting data, but it may fall short for those seeking extensive design options. Instapage excels in this category with its user-friendly drag-and-drop editor, empowering users to create professional landing pages in no time. Moreover, the platform provides a wealth of resources, tutorials, and a supportive community to ensure its users can master the tool swiftly.
Round Four - The Support Team Behind the Platforms
Customer support can be the unsung hero of any platform. Imagine each platform's support team as a dedicated sidekick, always ready to swoop in with assistance just when you need it. Instapage offers live chat and email support, along with a rich knowledge base that includes video tutorials and community forums. In contrast, 10Web also boasts live support, and its WordPress integration offers a wealth of user-generated content for troubleshooting. However, users occasionally report delayed responses during peak times. FormAssembly provides dedicated support and extensive documentation, yet its chat support may lack the immediacy that some users prefer. Suffice it to say that all platforms understand the importance of customer service but vary in their delivery and approach.
Final Round - Pricing Structures and Value for Money
When it comes to pricing, it’s essential to align your budget with your business needs. Instapage operates on a subscription model, which some may find steep, particularly if they’re just starting out. However, considering its robust feature set geared towards maximizing conversion rates, many users find it worthwhile. 10Web offers competitive pricing, especially for WordPress users; its packages are structured in tiers that allow for scalability. FormAssembly’s pricing is centered around its data collection strengths, but it may not provide the same level of value for marketers looking solely for landing page features. Ideally, readers should evaluate their specific needs and assess what each platform offers in terms of features versus costs.
In conclusion, as we wrap up our comparison, it’s crucial to remember that while all three platforms possess unique strengths, the best choice largely depends on individual requirements and preferences. Do you value extensive features, responsive support, or competitive pricing? Each platform has something to offer, but for marketers looking specifically for comprehensive tools that elevate conversion rates while reducing costs, Instapage shines as the top contender. Why not take Instapage for a free trial? Experience firsthand how it can empower your marketing strategy.
