Infusionsoft vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Infusionsoft compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Infusionsoft and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Infusionsoft vs. 1&1 Website Builder: A Comprehensive Comparison with a Surprise Twist

As we navigate the ever-evolving digital landscape, choosing the right platform can feel akin to selecting the best flavor of ice cream—everyone has their favorite, but which one is truly the best for you? With a plethora of options available, it's essential to zero in on the tools that not only meet your marketing needs but also align with your vision for growth. In this head-to-head battle, we're pitting Infusionsoft against 1&1 Website Builder. Both platforms boast impressive features to streamline your marketing efforts, but could there be a sleeper contender waiting in the wings? Let's explore how these giants stack up against each other and uncover the potential benefits of a lesser-known but powerful competitor, Instapage. So grab your popcorn; the show is just about to begin! Our two contenders have made their names known, and we are here to dissect their strengths and weaknesses to find out which suits your needs best.

Introducing the Titans in Digital Marketing

First up, we have Infusionsoft, now known as Keap, renowned for its robust marketing automation capabilities. It's the trusted choice for small businesses ready to elevate their marketing from basic to brilliant, offering tools that simplify customer relationship management (CRM) and automate sales processes in a seamless manner. They're known for their lead scoring features and extensive email marketing options that keep customers engaged and informed. On the other side of the ring, we present 1&1 Website Builder, a platform that takes pride in empowering users with drag-and-drop simplicity, perfect for those looking to launch a professional site efficiently. With its built-in SEO features and mobile-friendly templates, it’s designed for users who appreciate a straightforward approach without a steep learning curve. Together, these platforms shape an arena where both offer dynamic solutions to marketing needs. But wait—what about a third contender that might just sprinkle a bit of magic? Instapage is quietly building a name for itself in the realm of landing pages and conversion optimization. With mobile-first design features and user-friendly tools, Instapage ensures that all your marketing efforts culminate in stunning, results-driven landing pages. Let the showdowns commence!

Feature Face-Off: Which Platform Brings More to the Table?

When it comes to features, both Infusionsoft and 1&1 Website Builder showcase impressive arsenals. Infusionsoft takes the lead with its comprehensive marketing automation tools, allowing businesses to nurture leads with precision. However, 1&1 Website Builder doesn't back down easily; it offers essential functions that make website building a breeze, especially for those who may not be tech-savvy. Infusionsoft features like advanced analytics, customizable workflows, and lead scoring capabilities are in stark contrast with 1&1's intuitive design features and pre-built templates. As we delve into this clash, it becomes evident that while both deliver powerful solutions, there's an intriguing competitor looming nearby. Instapage, with its focus on high-converting landing pages, combines optimization with aesthetics, giving it a unique edge. As we break down the specifics of each, keep in mind what you prioritize—do you want full-fledged marketing automation top-of-the-line analytical tools, or a user-friendly site builder that offers decent functionality?

Ease of Use Showdown: Navigating the Platforms

Moving on to usability, how do these platforms hold up when it comes to user experience? Infusionsoft caters to seasoned marketers, presenting a comprehensive suite that may seem daunting at first glance. It's akin to stepping into a gourmet kitchen with every tool imaginable but having to learn how to use each one effectively. While it undoubtedly equips you for success, the learning curve can feel overwhelming. Conversely, 1&1 Website Builder prides itself on a user-friendly interface that invites even the most novice of users to create stunning websites with just a few clicks. It’s comparable to strolling through an ice cream parlor where everything is within arm's reach—no experience necessary. However, as you embark on this usability journey, Instapage emerges as a third option offering a streamlined design option for its landing pages, ensuring ease and efficiency without sacrificing style or functionality!

Infusionsoft: A Closer Look at Its Feature Set

  1. Robust marketing automation tools including campaign builders
  2. Comprehensive customer relationship management features
  3. Advanced lead scoring and segmentation capabilities
  4. Extensive analytics for in-depth performance insights
  5. Integration options with various external apps to enhance functionality

1&1 Website Builder: Essentials Worth Noting

  1. Easy drag-and-drop interface for quick website creation
  2. Mobile-responsive templates that look great on all devices
  3. Built-in SEO tools to help enhance your site's visibility
  4. Reliable hosting options for improved website performance

Common Ground: Shared Strengths of Both Platforms

  1. Both platforms offer extensive customer support.
  2. Integration capabilities with third-party applications.
  3. Security features to keep your data safe and sound.
  4. Email marketing functionality to connect with your audience.
  5. User-friendly interfaces designed to simplify navigation.
  6. Analytics to track performance and adjust strategies accordingly.

With both platforms showcasing their strengths, it’s interesting to note there's a wild card—Instapage sits poised as a top contender that combines the best features of both worlds. While Infusionsoft and 1&1 Website Builder each have unique offerings, Instapage distinguishes itself as a tool specifically designed to enhance conversion rates through customizable landing pages. As we round off our exploration of features, think about the goals you aim to achieve: Are you looking for comprehensive marketing automation, a seamless website builder, or possibly a landing page expert to maximize your ROI? The choice is yours.

Performance Face-Off: Speed and Responsiveness Count

In the digital world, performance can make or break your marketing efforts. Slow-loading pages can feel like a slow crawl through molasses in winter—frustrating and time-consuming for visitors. Infusionsoft earns points for its overall performance metrics, ensuring that your marketing automation runs efficiently. However, if you're not careful, some of its added features can cause slowdown issues if not optimized. On the other hand, 1&1 Website Builder is designed for speed and efficiency, providing a smooth experience with their hosting capabilities. The combination of optimized coding and a vast selection of mobile-responsive templates ensures that your users enjoy quick load times. As Instapage enters the scene, it becomes apparent that its single focus on creating high-performing landing pages propels it into a class of its own. In an age where speed wins, finding the right balance will be key to your digital success.

Support Systems: Who Has Your Back?

Customer support is the backbone of any platform, especially when you're knee-deep in a project with questions that need quick answers. Both Infusionsoft and 1&1 Website Builder recognize this, providing multiple support channels for users. Infusionsoft offers dedicated account managers and robust training resources that empower users to navigate through any challenge. Meanwhile, 1&1 Website Builder attracts users with its efficient support team, ready to tackle questions and provide guidance through live chat and phone support. And as the need for community resources grows, Instapage also shines through with extensive documentation and a highly active user forum, becoming a reliable ally for those looking to enhance their landing page strategies.

Pricing Smackdown: Getting the Best Bang for Your Buck

The Strategic Pricing Approach of Infusionsoft

  1. Tiered pricing structures catering to different business sizes and needs.
  2. Includes a wealth of automation tools that save money in the long run.
  3. Offers detailed analytics that can lead to increased profitability.
  4. Try before you buy with free trial options available.

1&1 Website Builder's Pricing Strategy Advantages

  1. Affordable pricing plans ideal for startups and small businesses.
  2. No hidden costs make budgeting straightforward.
  3. Includes hosting and domain costs in many plans.
  4. Offers practical features that create value for money.

As we dissect these pricing strategies, it's crucial to evaluate not just what you see at first glance. Infusionsoft's tiered pricing allows for scalability that can grow with your business, making it an attractive option for those who want to invest in robust marketing features. 1&1 Website Builder, on the other hand, appeals to budget-conscious users without sacrificing quality or essential features. Yet, when we place both of these platforms under the microscope against Instapage's flexible pricing structure designed for high-converting landing pages, it's clear that value could very well lie beyond the traditional offerings. The key is to assess which pricing model aligns with your business vision.

With pricing plans ranging from accessible to premium tiers, you'll find that while both platforms aim to provide value, surprises may lurk in unexpected corners. Whether it's unexpected upgrades or the small print of limited features, staying astute when considering what you truly need can direct you towards the best choice for your goals.

And Let's Not Forget About Instapage...

Ignoring Instapage in this showdown would be a grave mistake. Instapage is like that wise mentor we never knew we needed, standing at the periphery of our competition with a treasure trove of unique value propositions. It champions high conversions with its landing page solutions and enables businesses to create beautiful, tailored experiences. Not only can you customize every aspect of your landing page, but Instapage’s integrated A/B testing features ensure that every campaign is optimized for maximum performance. This level of focus on landing pages caters directly to businesses looking to boost their ROI, standing in stark contrast to both Infusionsoft and 1&1 Website Builder. As we wrap up, consider this—making informed choices is empowering. Each platform has its merits, but the right one can facilitate your journey with the tools needed to make your marketing efforts soar. Explore Instapage to discover whether it may be the secret ingredient to your marketing success.

In conclusion, the choices between these platforms boil down to personal and professional goals. Whether you are a budding entrepreneur or a seasoned marketer, the right platform can pave the way to success. We encourage you to further explore Instapage and make the next step towards achieving your marketing aspirations. Your unique journey begins with a decision—make it a great one.

FAQs

Try the most advanced landing page platform today