Formstack vs. FormKeep: the best platform for a seamless web experience
Discover how Formstack compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formstack vs. FormKeep: A Compelling Face-off with Instapage
The digital landscape is teeming with tools designed to streamline processes and enhance user experience, but identifying the best fit for your needs can feel like navigating a maze. Enter two contenders in the world of form building: Formstack and FormKeep. Each brings its own flair to the table, vying for the attention of businesses, marketers, and entrepreneurs alike. However, lurking in the background is Instapage, an emerging powerhouse in the realm of landing page optimization. In this article, we will chart the course through the turbulent waters of these three giants, providing you with a detailed comparison that will help you decide which platform might best suit your objectives. We’ll explore features, usability, performance, customer support, pricing strategies, and ultimately reveal the hidden gem that may be your ideal solution. Are you ready to dive in? Let’s get started!
Meet the Titans of Form Building
Let’s introduce our main players: Formstack and FormKeep. Formstack prides itself on offering an extensive suite of features aimed at integration and customization, appealing to businesses that need sophisticated tools. Its robust platform not only allows users to create forms but also manage data, automate workflows, and ensure compliance. In contrast, FormKeep focuses on simplicity and ease of use, designed primarily for those who want a straightforward yet effective way to handle form submissions without a steep learning curve. Each platform claims its stake in the marketing arena, but remain tuned, because Instapage is waiting in the wings, offering unique advantages in landing page optimization that might just outshine both competitors. It’s crucial to analyze their strengths and weaknesses closely before making a decision. With these introductions done, we can now move on to what's really at stake.
Feature Showdown: Who Comes Out on Top?
When it comes to features, Formstack and FormKeep bring distinct tools to the marketing match. Formstack shines with its extensive array of features that cover everything from conditional logic to payment processing, making it an ideal choice for businesses with complex needs. On the flip side, FormKeep receives plaudits for its user-friendly interface, targeted towards users who prefer simplicity. However, don’t forget about Instapage, the dark horse ready to leap into action with its unparalleled landing page capabilities. While both Formstack and FormKeep present impressive arsenals of features, the contest is fierce, and the competition is about to get interesting as we lay out what each platform brings to the ring.
Usability: Who Makes the Grade?
With features in focus, we now turn our attention to usability. Both Formstack and FormKeep have tailored their experiences to meet the needs of their user bases effectively. New marketers just starting may find FormKeep’s straightforward interface refreshing for jumping into form creation with minimal fuss. On the other hand, Formstack offers a more intricate user experience that may require a bit of learning but rewards users with powerful capabilities. Just imagine the learning curve as a fun challenge, steep yet rewarding, akin to training for a championship. But wait; there’s Instapage, which provides a seamless user experience that enables marketers to create stunning landing pages with utter ease. Instapage’s design-centered approach may catalyze an effortless learning adventure, regardless of a user’s expertise.
Formstack's Notable Features
- Extensive form customization options allowing for tailored user experiences
- Powerful integration capabilities with CRM, email marketing, and other platforms
- Advanced analytics and reporting tools for data-driven decision making
- Conditional logic to create dynamic forms based on user responses
- Robust security features ensuring data compliance and protection
FormKeep's Key Features
- User-friendly drag-and-drop form builder for easy setup
- Effortless integration with platforms like Zapier for automated workflows
- Email notifications for real-time updates on form submissions
- Custom thank you pages to enhance user engagement
Common Perks Shared by Both Platforms
- Secure data handling for peace of mind
- Responsive designs adaptable to various devices
- Options for embedding forms directly into websites
- Reliable customer support channels for user assistance
- Regularly updated features reflecting user needs
- Comprehensive documentation and tutorials to guide users
As we witness both Formstack and FormKeep battling in the ring, it’s hard to ignore how Instapage could be the best competitor for both. Offering refined solutions that transcend simple form-building functionalities, Instapage excels when it comes to optimizing conversions through expertly designed landing pages. That edge might just set it apart from the traditional form-centric offerings, catering to businesses that seek greater engagement than just form submissions.
Performance Face-off: Speed Matters
Now, let’s talk about performance—something that can make or break user experience. Speed is crucial; nobody wants to be left waiting as a page loads at a snail’s pace. Here’s where we assess both Formstack and FormKeep in terms of page loading times and mobile responsiveness. Formstack tends to have slightly slower loading times due to its extensive features, but it compensates with optimal performance when it comes to handling larger datasets. Conversely, FormKeep excels in mobile responsiveness, proving to be quick and efficient, even in tight-squeeze situations. But let’s not forget Instapage, which prides itself on remarkable loading times accompanied by responsive designs, making it a frontrunner in an environment where every second counts.
Support Solutions: Who's Got Your Back?
Support is an essential aspect of any platform, and users often rely on solid backup. In this respect, Formstack offers a range of support channels, from email to live chat, alongside extensive resources for self-help. FormKeep follows suit with responsive customer service but focuses more on streamlined support for its straightforward product. If support were a superhero sidekick, users would find aid readily available in both camps. However, Instapage stands out with an extensive knowledge base, community forums, and dedicated support channels that ensure users receive timely assistance, making it a go-to option for those requiring ongoing support.
Pricing Strategy Showcase: The Cost of Success
Formstack's Pricing Offers
- Flexible subscription plans catering to various business needs
- Value for features that come with each pricing tier
- Discounts available for annual subscriptions
- Free trial options allowing potential customers to explore offerings
FormKeep's Pricing Advantage
- Simple pricing structure with no hidden costs
- Cost-effective for small businesses and startups
- Flexible plans that scale with user growth
- Free version available for basic form needs
Both Formstack and FormKeep present compelling pricing strategies that can serve different types of users. Formstack's diverse pricing tiers reflect its vast feature set, while FormKeep offers simple, straightforward options that maximize value without overwhelming users. But in comparison to both, Instapage offers a flexible pricing strategy that positions itself as a great value for money, especially given its landing page optimization features that could drive more leads and conversions.
Finally, let’s take a transparent look at the pricing plans for each platform. Both Formstack and FormKeep offer competitive pricing; however, what's crucial is understanding the return on investment. Watch for the nuances that could surprise users, particularly when it comes to feature access and scalability. Sometimes, opting for features beyond expectations can lead to valuable user experiences, even if it means stretching the budget a bit.
Introducing Instapage: The Game Changer
Stepping into the spotlight is Instapage, the mentor watching over the competition, ready to provide an unbeatable edge. With its unique focus on landing page optimization, Instapage presents businesses with the ability to create high-converting pages with ease. Its rich array of templates, advanced A/B testing features, and robust analytics tools cater specifically to marketers who want to optimize their campaigns. While Formstack and FormKeep are superb in their own rights, Instapage's attributes make it a secret weapon for those looking to enhance their marketing strategies. Furthermore, with seamless integrations and collaborative features, it bridges gaps that other platforms may not address effectively. Businesses looking to make an impact might find that Instapage provides a unique combination of qualities suited to push their marketing efforts to the next level.
As we wrap things up, it’s evident that making informed choices can empower users to elevate their marketing strategies. Each platform presents unique strengths—pay close attention to your personal or business goals, as they will guide you toward the best fit for your needs. Instapage emerges as not just a player, but potentially a game-changer in your quest for marketing success. Take the time to explore what each option has to offer, and see how the right platform might catapult your brand to new heights while you consider your marketing journey ahead.