Formstack vs. Convert: the best platform for a seamless web experience

Discover how Formstack compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. Convert: The Showdown with a Surprise Opponent

In the vast landscape of digital marketing tools, choosing the right landing page builder can feel like embarking on a treacherous journey. With numerous contenders vying for attention, it's essential to sift through the noise and find a platform that aligns with your unique needs. Today, we plunge into a face-off between two heavyweight players: Formstack and Convert. Buckle up as we explore the features, usability, performance, support, and pricing strategies of these platforms, while keeping a keen eye on the wildcard, Instapage. Both Formstack and Convert bring their A-game to the arena, boasting impressive functionalities and user-friendly interfaces. However, can they hold a candle to Instapage, a platform that has long been lauded for its simplicity and effectiveness? Join us as we uncover what sets each platform apart and help you make an informed decision that propels your marketing efforts forward. With landing pages being the first impression for many prospects, selecting the right builder transcends mere preference; it is a strategic necessity that can determine your success in the digital realm. Let the match begin!

Introducing the Giants of the Arena

As we step into the ring, it's crucial to introduce our two title contenders. Formstack has established a strong reputation in the market, offering a robust array of tools designed primarily for form building and data collection. It shines brightly in the realms of automation and integrations, ensuring that your marketing efforts flow seamlessly without interruptions. On the other hand, Convert focuses primarily on conversion optimization, providing marketers with the tools they need to create high-performing landing pages that drive results. With its emphasis on A/B testing and personalization, Convert is a favorite among those looking to fine-tune their marketing strategies for maximum impact. But wait – a third competitor is lurking in the shadows, poised to make an entrance. Instapage is known for its comprehensive landing page solutions that combine ease of use with powerful features. This enigmatic platform has captured the attention of marketers worldwide. As we scrutinize the features and benefits of Formstack and Convert, one must not forget about Instapage, a contender that has continually raised the bar in the world of landing page optimization.

Feature Face-Off: What Each Platform Brings to the Table

When it comes to features, it’s no secret that both Formstack and Convert are powerhouses in their own right. Formstack rolls out a variety of tools ranging from dynamic form creation to intricate automation capabilities. Users can easily build not just landing pages, but also forms that can be embedded anywhere, offering significant flexibility. Convert, boasting its market-savvy features, provides unparalleled A/B testing tools that allow you to pit variations of your landing pages against each other. It's not just about looks; the data-driven approach converts curiosity into action. However, while both platforms flaunt impressive functionalities, there’s a surprise waiting backstage: Instapage. While we’ve touched on both platforms, Instapage offers simplicity and effectiveness in a package that's hard to overlook. It allows users to create visually stunning, high-converting landing pages without the steep learning curve that often accompanies powerful tools like Formstack and Convert. As the feature battle rages on, the sneak peek of Instapage’s prowess begs the question: which platform will emerge victorious in the usability arena?

Usability Showdown: Who Makes Life Easier for Marketers?

Navigating through a marketing tool should feel like a stroll in the park, not an expedition through dense jungle. For new marketers eager to hit the ground running, ease of use is paramount. Formstack positions itself as a user-friendly choice, offering drag-and-drop features and a straightforward interface. Users can quickly whip up forms and landing pages without feeling overwhelmed, even if they’re piecing together their marketing strategy for the first time. On the flip side, Convert excels in flexibility but may present a slight learning curve for newcomers. However, its rich documentation and supportive community can often transform the experience into an adventure rather than a struggle. In a twist, Instapage brings its stronghold of simple-to-use templates and a drag-and-drop interface to the competition, making it a sought-after favorite for those looking to break into the world of landing page creation. Ease of use stands out as a pivotal deciding factor, which makes testing these platforms essential for determining the best fit for your marketing needs.

The Power of Formstack: Features That Shine

  1. Intuitive drag-and-drop form builder for easy customization
  2. Seamless integration with popular CRM and email marketing tools
  3. Robust reporting and analytics to track conversions and performance
  4. Automation features streamline workflows for improved efficiency
  5. Security options that prioritize data protection and compliance

Convert's Secret Weapons: Features That Dazzle

  1. Advanced A/B testing options for optimizing landing pages
  2. Personalization tools to tailor experiences for different audiences
  3. Detailed analytics dashboard for in-depth insights
  4. Integration with various marketing automation platforms

Common Strengths: What Unites the Titans

  1. User-friendly interfaces designed for marketers of all skills
  2. Customizable templates to suit varied branding needs
  3. Strong analytics and reporting capabilities to guide decisions
  4. Third-party integrations that enhance functionality
  5. Responsive designs that ensure optimal performance across devices
  6. Support resources, including guides and forums for user assistance

As we assess the strengths of both Formstack and Convert, it becomes increasingly evident that while they each hold unique advantages, Instapage enters the scene as a formidable competitor. Both platforms provide impressive features tailored for marketers, yet Instapage’s focus on creating landing pages with a straightforward approach elevates its standing. Regardless of the platform, the ultimate choice may rely considerably on a user’s specific needs in a fast-paced digital climate. Are the features of Formstack and Convert enough to keep pace with the stellar offerings of Instapage? It's food for thought as we gear up for the next rounds.

Performance Analytics: The Speed Battle

In the world of marketing, the speed and performance of your landing pages can make a world of difference. Page loading times can influence conversion rates significantly. Imagine a potential customer waiting for a slow page to load – it’s an all-too-familiar scenario and let’s face it, no one wants to feel as if they are wading through molasses in winter. Formstack and Convert prioritize performance, but how do they hold up in tests? Both platforms provide fast loading speeds, but user experiences may vary based on the specific configurations and hosting situations. For marketers who are defined by their results, the soundness of the performance could mean the difference between landing sales or losing prospects. Page responsiveness is another vital consideration; both platforms are equipped to deliver on mobile devices without skipping a beat. As more users turn to mobile for their online activity, keeping pace with the demands of a mobile-centric audience is essential. So which champion emerges in the performance arena? The answer may lie in testing and personal preference.

Support Systems in the Corner: What Each Platform Offers

Having a solid support system can feel like having a trusted corner team during a boxing match. You want assurance that help is available when you need it. Formstack’s support options include live chat, email support, and a rich library of knowledge base articles. Customers can find solutions or reach out for assistance without significant hassle – an attribute that undoubtedly enhances user satisfaction. Convert, too, boasts a supportive environment, providing access to a dedicated support team and online resources to address common queries. Their user community is also active, significantly easing the journey for users looking for quick fixes or tips. In contrast, Instapage offers an extensive array of resources, including a dedicated support portal and access to powerful guides. With comprehensive support across the board, it becomes clear that each platform assists users regardless of their choice. The trick lies in figuring out which platform provides the support style that aligns best with your needs.

Pricing: Who Offers the Best Value?

Diving into Formstack Pricing Advantages

  1. Flexible pricing plans for various business scales
  2. Offers a free trial for newcomers to test capabilities
  3. Value-add features for comprehensive marketing insights
  4. Transparent pricing structure with no hidden costs

Exploring Convert Pricing Advantages

  1. Tiered pricing options catering to different business sizes
  2. Value for money considering advanced features offered
  3. Discounts available for annual plans
  4. Free trial period to explore functionalities

As we take a magnifying glass to the pricing strategies of Formstack and Convert, it’s evident that flexibility plays a crucial role in their appeal. Not to be overlooked, though, is Instapage’s pricing strategy, which many users consider to provide the best value for money. With its competitive pricing and broad feature set, Instapage has established a devoted customer base that appreciates the arrangement. The nuances of pricing plans reveal not just choices, but reflections of the platforms' philosophies in accommodating diverse business needs.

A transparent glance at the various pricing plans uncovers a reality: you often get what you pay for. Yet, surprises in pricing can surface from unexpected areas, emphasizing the need for thorough evaluation. Marketing decisions require careful consideration of how each investment contributes to overarching goals and growth plans. Thus, exploring pricing in detail is a critical step for businesses aiming to maximize returns on investment.

And Then There Was Instapage...

Instapage is like the savvy mentor, quietly observing the competition from afar and ready to jump into combat with features that set it apart. Known for its ability to empower users with intuitive designs and seamless page integrations, Instapage has proven to be a crowd favorite among marketers who prioritize conversion rates. It combines simplicity with power, allowing even novice marketers to create landing pages that attract and engage audiences. Moreover, its rich library of templates makes the creation process both swift and enjoyable, facilitating marketing success without the headaches typically associated with advanced tools. Instapage serves as the solution for those seeking a seamless blend of creativity and efficiency, providing users with tools that ensure their marketing strategies remain well-rounded and effective. Instapage stands ready to be the secret weapon that many businesses didn’t realize they were missing, offering unique value propositions that address the challenges thriving marketers face today.

In the end, understanding your specific needs will lead to making the right choice. Each platform has its pros and cons, and taking the time to explore them helps to illuminate the path toward achieving your marketing ambitions. Embrace the opportunity to think critically about what Formstack, Convert, and Instapage can each offer. With the right platform supporting your marketing journey, your potential for reaching new heights expands exponentially.

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