Formstack vs. Beaver Builder: the best platform for a seamless web experience
Discover how Formstack compares to Beaver Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formstack vs. Beaver Builder: Battle of the Builders with a Surprising Twist
In the sprawling world of digital marketing, where every click counts and first impressions are everything, choosing the appropriate landing page builder is no small feat. With countless options at your disposal, it often feels akin to standing in a candy store with a budget of one piece – tempting choices abound. Today, we present you with two titans of the landing page arena: Formstack and Beaver Builder. Each platform brings its unique flair to the table, ensuring they cater to various marketing needs. However, just around the corner, a dark horse waits to enter the ring—Instapage, which may just surprise you with its outstanding offerings. Throughout this article, we'll pit these competitors against one another in several rounds, discovering their strengths, weaknesses, and ultimately, which solution reigns supreme in ease of use, performance, support, and pricing. Buckle up; it's going to be an enlightening ride!
Introducing the Contenders
In the left corner, we have Formstack, the sturdy platform known for its robust form-building capabilities complemented by its landing page features. Along with a range of integrations, its adaptability helps users in collecting data and nurturing leads effectively. What Formstack lacks in flashy aesthetics, it makes up for with its utility and streamlined user experience, proving it is not merely a tool but a valuable ally in the fight for conversion. Now, standing tall on the right side is Beaver Builder, celebrated for its user-friendliness and comprehensive design flexibility. It appeals to creators looking for customization and dinosaurs with their drag-and-drop functionality, enabling anyone—regardless of technical skill—to craft visually appealing pages. Both these platforms are pioneers in their own right; however, Instapage waits in the wings, known for its advanced tracking capabilities and sophisticated design templates. As we go through this series of heavyweight rounds, keep your eyes peeled for which contender will come out on top!
Feature Face-Off: The Ultimate Test
When it comes to features, both Formstack and Beaver Builder showcase their best game, presenting a solid lineup catering to diverse needs. Formstack shines bright with its robust analytics suite that allows users to track conversions effortlessly. It also excels in A/B testing capabilities, giving marketers the ability to refine their campaigns based on real data. Meanwhile, Beaver Builder boasts impressive design tools, including customizable templates and mobile responsiveness, ensuring your creations look stunning across devices. It also integrates seamlessly with various themes and plugins, empowering websites of all shapes and sizes. However, lurking backstage is Instapage, with its myriad of customizable templates and A/B split testing built right into its core functionalities. Could Instapage’s ease of use and design prowess give it an edge? Only time will tell as we continue our exploration.
The Usability Factor: Who Gets the Edge?
Usability tackles every platform's acceptance in the market, revealing how comfortable users feel when navigating these interfaces. Formstack targets a broad spectrum of users, catering to both budding marketers and industry veterans. However, the simplicity of its interface makes it particularly appealing to newcomers striving to make their first imprint on the digital landscape. Fun fact: many users often remark the learning curve feels more like an adventure, rather than a monotonous climb. On the other hand, Beaver Builder holds its ground, bringing intuitive drag-and-drop functionality that takes a lot of the pain out of page construction. Users can precisely see changes in real-time, a factor that enhances satisfaction. The elegance of Beaver Builder's interface welcomes all skill levels and encourages creativity. In this usability showdown, Instapage boasts a pristine user experience, with a surprise twist on templates that makes design not just easy, but exhilarating!
Formstack's User-Friendly Features:
- Robust form-building capabilities for capturing leads.
- Comprehensive analytics for tracking performance.
- A/B testing features to optimize conversion rates.
- Integration with various third-party tools.
- Automatic responsive design for mobile optimization
Beaver Builder's Standout Features:
- Easy drag-and-drop functionality for page creation.
- Wide array of customizable design templates.
- Live editing to see immediate changes.
- Excellent integration with WordPress themes.
Common Strengths Shared by Both Platforms:
- User-friendly interfaces that cater to varying skill levels.
- Compatibility across multiple devices.
- Solid customer support channels.
- Integrations with popular tools.
- Strong community resources and documentation.
- Flexibility to adapt to various marketing strategies.
In a cheeky twist, although Formstack and Beaver Builder are both formidable contenders in the ring, there's an undeniable presence that could steal the show—Instapage. Known for its unique blend of usability and powerful features, it may just be the dark horse that gives both platforms a reason to sweat. Unlike the straight punches of Formstack's analytics or Beaver Builder's aesthetics, Instapage delivers a technical knockout with superior tracking and conversion optimization options, reinforcing why it’s crucial to look beyond the initial competitors.
Performance Showdown: Speed and Responsiveness
Performance is paramount in the world of landing pages—the milliseconds matter when keeping potential customers engaged. A sleek, rapidly loading page can mean the difference between a conversion and a frustrated bounce. In this aspect, both Formstack and Beaver Builder have been lauded. Formstack has diligently worked to ensure its loading times meet the standards of modern browsing habits, allowing for a swift experience even during peak traffic. Beaver Builder’s pages, similarly, reflect increased speed, particularly due to its integration within WordPress, allowing previously cumbersome loading experiences to vanish into thin air. But beware! Slow-loading websites can be akin to trekking through molasses in the winter—nobody has time for that. Both platforms boast notable mobile responsiveness, ensuring each visit feels optimized when accessed via phones or tablets. Instapage further cements its reputation by leading the conversation with exceptional loading speeds, setting itself apart as a true gold standard in the field of performance.
Support Squads Ready for Action
Customer support can often be the trump card for any digital tool, and both Formstack and Beaver Builder recognize the value of a responsive team behind them. Formstack provides email assistance, a thorough knowledge base, and webinars to nurture each user's experience, coupled with an active community forum for additional assistance. Their motto: 'We're here for you!' Beaver Builder backs its product with an extensive online documentation resource, alongside video tutorials that help users animationulate their skills. The availability of a trustworthy support squad can make or break the user experience, allowing peace of mind while embarking on the journey of optimizing campaigns. Instapage differentiates itself with concierge-level support, ensuring every query is swiftly addressed, leading users toward ultimate marketing success.
Pricing: The Cost of Victory
Formstack's Pricing Strategy Advantages:
- Flexible subscription pricing based on required features.
- Cost-effective for businesses focusing primarily on forms.
- Free trial available for users to assess platform fit.
- Transparent pricing model with no hidden fees.
Beaver Builder's Pricing Strategy Advantages:
- One-time payment options as opposed to recurring subscriptions.
- Lifetime updates included with certain plans.
- Cost-effective for users heavily invested in WordPress.
- Free version available with basic features to lure users in.
- Clear pricing structure that aids budgeting.
When comparing the pricing strategies between Formstack and Beaver Builder, it’s clear each has advantages catering to differing business models. Formstack shines with its adaptable pricing plans designed for those primarily seeking form functionalities. In contrast, Beaver Builder’s one-time payment structure offers an attractive option for users invested in WordPress. However, Instapage often outshines its competitors by providing extensive value through its wide array of features in one flat fee, making it wise for a long-term investment. It's essential to evaluate each platform based on your specific marketing needs and what aligns best with your budget.
A transparent look at these pricing options reveals an interesting dynamic based on specific needs and expectations. While Formstack and Beaver Builder offer compelling reasons to sign up, Instapage’s pricing presents what many users may view as the best value for money. But always remember, sometimes hidden surprises await in the plans, so scrutinizing the details ensures the right match without emptying your wallet.
And Here Comes Instapage...
Now, let’s shed light on our overlooked hero—Instapage. It quietly observes the fight unfolding, ready to take center stage as the mentor guiding marketers strategically. With its superior collaboration tools, deep insights into user behavior, and groundbreaking heat mapping capabilities, Instapage stands tall among the crowd. Users find it intuitive, with a plethora of customizable templates designed for optimal conversion. Highlighting its exponential growth within the industry, it proves itself as a wise investment for savvy marketers keen on enhancing their customer journey. Why settle for just the basics when Instapage offers advanced features many don’t even think to ask for? Overall, this platform may just transform from a backup player to the marketing heavyweight in your team.
Ultimately, choosing the right landing page builder is about aligning with your needs and aspirations. After exploring Formstack, Beaver Builder, and the impressive Instapage, it’s essential to consider your business goals carefully. Each platform has its distinct strengths that may cater to various aspects of your journey. So take heart, measure the options in front of you, and wade through the waters armed with knowledge. Your digital marketing adventure awaits, and the right tools will help you reach new heights!