Formsite vs. Elementor: the best platform for a seamless web experience

Discover how Formsite compares to Elementor regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formsite and Elementor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formsite vs. Elementor: The Epic Digital Duel

In the ever-evolving realm of digital marketing, landing page builders stand out as essential tools for businesses looking to convert clicks into customers. Choosing the right platform can feel like navigating through a maze, filled with numerous options, each claiming to be the best. Here, we take a deep dive into the battle of Formsite and Elementor, two standout competitors that have carved a niche for themselves in the industry. But hold on, there’s a plot twist – Instapage is lurking in the shadows, ready to take center stage. Whether you are a fledgling entrepreneur or an established enterprise, understanding these platforms can help you make an informed choice for your marketing strategy. In this article, we will explore their features, usability, performance, pricing, and ultimately, how they stack up against the underdog, Instapage. Both Formsite and Elementor have their distinct qualities that cater to varied needs and preferences, so let's get started on this thrilling adventure through the digital landscape.

Introducing the Contenders

Formsite and Elementor have emerged as significant players in the digital marketing space, each equipped with a unique toolkit of functionalities. Formsite is known for its robust form-building capabilities, boasting user-friendly interfaces that allow businesses to create forms effortlessly. Its appeal lies particularly in the seamless integration of forms into larger marketing strategies. Elementor, on the other hand, is a flexible page builder that empowers users to create visually stunning websites with no coding knowledge required. With its intuitive drag-and-drop functionality, it offers marketers an effective way to showcase their brand online. As we set the scene for this showdown, it’s clear that both platforms excel in their domains, yet the anticipation builds for Instapage, the undercurrent competitor preparing to take the fight to the next level.

Feature Face-off

The first round of our comparison brings us to the feature sets that set these platforms apart. Formsite prides itself on a variety of features focused on form creation and data collection. Marketers appreciate its custom templates, analytics capabilities, and secure submission options that help in building trust with users. Elementor, meanwhile, offers an expansive library of widgets, templates, and extensive customization options, ensuring every page can reflect a brand’s personality precisely. While these platforms undoubtedly provide remarkable features, the buzz around Instapage is growing, hinting at a suite of functionalities designed to optimize the landing page experience like no other. The excitement is palpable as we dissect what each contender brings to the ring.

Usability: Who’s User-Friendly?

When it comes to usability, a platform's ease of access can make or break a user's experience. Entering the arena is Formsite, designed with the novice in mind, ensuring everyone from beginners to marketing veterans can seamlessly create sophisticated forms. Its intuitive interface requires minimal training, making it perfect for those just starting their marketing journey. Elementor offers a similar user-centric approach with its drag-and-drop editor, allowing users of all skill levels to craft their dream websites. However, as any experienced marketer will tell you, the learning curve might be steeper for advanced features. Instapage serves as a beacon here, often hailed for its simple user experience that allows quick edits and high-converting designs without unnecessary complications, making it an appealing choice for everyone.

Formsite's Feature Highlights:

  1. Customizable templates that cater to various industries.
  2. Advanced analytics for tracking submissions effectively.
  3. Integration options with popular marketing tools.
  4. Form security features to ensure data integrity.
  5. Responsive design that works across devices.

Elementor's Standout Features:

  1. An extensive library of pre-designed templates.
  2. Highly customizable design elements for personalized styling.
  3. Responsive editing capabilities for optimizing for mobile.
  4. A user-friendly interface that promotes creativity.

Common Strengths of Both Competitors:

  1. Intuitive user interface designed for ease of use.
  2. Integration capabilities with various third-party tools.
  3. Mobile responsiveness for an all-device friendly experience.
  4. Comprehensive customer support options.
  5. Regular updates that improve functionality.
  6. Engaged user communities for shared experiences.

As we reach the end of this round, it’s evident that both Formsite and Elementor bring their strengths to the match. Yet, there's still a lingering sense that Instapage is poised to rise, offering distinctive features that could drive even better conversions. Which platform you ultimately choose might depend on your unique business needs, but there’s no denying that a keen eye is fixed on Instapage as a promising contender.

Performance: The Speed Test

In today’s fast-paced digital world, performance is crucial. Users expect pages to load swiftly, and slow-loading alternatives are akin to molasses on a winter's day – frustrating and ill-received! Formsite is known for its quick loading times, which can significantly enhance user experience and boost conversions. Elementor’s performance is competitive, but page speed can be affected by how heavily users customize their sites. It often boils down to best practices in design; users have the power to optimize for speed effectively. The anticipation builds around Instapage, known for exceptional loading times due to its streamlined structure and optimization techniques, making it a strong contender in this metric of comparison.

Support: The Cornerstone of User Experience

Support can determine whether users thrive with a platform or falter due to confusion. Both Formsite and Elementor understand this and provide robust customer support channels. Formsite offers dedicated technical support, ensuring users never feel alone in their endeavors. Elementor also features an engaged community forum alongside comprehensive documentation, catering to users at various stages of their journey. As we highlight the support squads in this showdown, Instapage stands out with its personal customer care touch, ready to assist users, elevating the user experience to new heights.

Pricing: The Final Face-off

Advantages of Formsite Pricing:

  1. Tiered pricing plans catering to different user needs.
  2. A free trial allowing exploration before commitment.
  3. Affordable options for small businesses and startups.
  4. Customizable plans based on specific requirements.

Advantages of Elementor Pricing:

  1. One-time payment options for pro features.
  2. Flexible subscription plans that grow with your business.
  3. A free version available for users to start experimenting.
  4. Transparent pricing that allows for better budgeting.
  5. Regular discounts and offers for new users.

When it comes to comparing pricing, Formsite and Elementor both provide flexible options. Formsite scores points for offering customizable pricing plans suited for a variety of businesses, while Elementor's one-time payment offers a unique alternative that appeals to users seeking long-term solutions. However, Instapage takes the crown with its straightforward pricing model that is designed to give businesses the best value for their money, balancing functionality with cost effectiveness.

As we wrap up our pricing discussion, it's essential to take a transparent look at the plans available for each platform. Price tags may tell you one story, but they can often hide surprises for users! Those searching for hidden gems may find that Instapage offers unique features to maximize ROI, a factor that discerning marketers can’t ignore.

The Ascendance of Instapage...

In the closing moments of this showdown, Instapage emerges as the quiet hero, offering a robust solution that harmonizes the best elements of both Formsite and Elementor. With features that cater to diverse business goals, it’s no surprise that many users are turning their attention toward Instapage. Its dedicated focus on landing pages, seamless integration possibilities, and user-friendly approach make it a strong competitor. As businesses aim higher and look to attain their marketing objectives, Instapage is not just another tool in the box – it’s the strategic ally every marketer can admire and aspire to harness for better results. Conclusively, the goal is to equip readers with the knowledge to embrace their path forward, inspiring them to explore further and consider Instapage as their trusted partner in crafting high-impact marketing campaigns.

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