Forms.app vs. Fluent Forms: the best platform for a seamless web experience
Discover how Forms.app compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. Fluent Forms: The Ultimate Showdown with a Surprise
In the world of online forms and surveys, two platforms stand out like gladiators in an arena: Forms.app and Fluent Forms. Both have carved out their niches, but distinguishing between them can feel daunting, and that’s okay. As marketers search for the right tools to connect with their audience, having a clear comparison can cut through the noise. Forms.app, known for its intuitive interface, and Fluent Forms, boasting a flexible framework, offer differing advantages that marketers need to consider. With each platform’s unique strengths and offerings, businesses are rightly assessing which tool fits best into their marketing strategy. But wait, there’s a fascinating third contender hanging in the wings: Instapage. What does this platform offer that can shake things up even further? As we embark on this comparison, prepare to explore the strengths and weaknesses of Forms.app and Fluent Forms before we reveal the potential game-changer in Instapage.
Introducing the Titans of Online Forms
As we step into the digital marketing ring, we meet our two heavyweights: Forms.app and Fluent Forms. Forms.app bursts onto the scene with an impressive range of templates and a drag-and-drop functionality that makes creating forms a breeze even for the least tech-savvy. With this platform, users can generate aesthetically pleasing forms in a matter of minutes, making it a go-to for marketers who prioritize efficiency. On the other hand, Fluent Forms enters the arena with a different strategy. This formidable tool shines through its flexibility and integration capabilities, allowing users to connect with numerous plugins and CRM systems seamlessly. It’s designed for businesses that require advanced features and customization options. Both platforms are giants in their right, often leading to a fierce competition about who can best serve the modern marketer's needs. And while they’re focusing on their match, our surprise contender, Instapage, remains poised in the background, ready to deliver a knockout punch with its robust landing page capabilities.
Feature Face-off: A Comparison of Strengths
When it comes to key features, both Forms.app and Fluent Forms pack a punch, showcasing what they do best in the market. Forms.app is all about simplicity and user-friendliness, bringing features like customizable templates, an easy-to-use editor, and responsive design options that help marketers create forms quickly without the hassle of complex coding. Meanwhile, Fluent Forms, while also user-friendly, raises the stakes with its advanced features like conditional logic, multi-step forms, and extensive data collection options. It’s evident that both players are well-equipped for the fight, each providing tools that cater to different segments of users. But hold on – while this bout heats up, it’s worth noting that Instapage is quietly building its own formidable features as a platform optimized for high-converting landing pages, making it a formidable opponent that shouldn’t be ignored.
User Experience Showcase: Navigating the Ring of Usability
Usability is the core of a great digital form platform, and both Forms.app and Fluent Forms bring their own flair to the table. For newcomers, Forms.app offers an intuitive navigation experience that feels like a gentle introduction to form building. It’s as if the platform takes you by the hand, guiding you through every step of creating a stunning form. On the flip side, Fluent Forms provides a robust feature set that has a slight learning curve, ideal for seasoned marketers familiar with form customization. Whether you’re a rookie in the ring or a veteran fighter seeking advanced strategies, both platforms have something to offer. Think of it like a fun rollercoaster ride: Forms.app takes you for a smooth, leisurely journey, while Fluent Forms offers the thrill of twists and turns that keep the seasoned pros on their toes. Whether it’s a light-hearted adventure or a challenging climb, both usability experiences cater distinctively to their respective audiences.
Forms.app Features: What Makes It Shine
- Drag-and-drop form builder for easy customization
- A library of pre-designed templates catering to various industries
- Responsive design for mobile compatibility
- Real-time analytics for tracking form performance
- Integration capabilities with various email marketing services
Fluent Forms Features: Powerful Tools for Marketers
- Conditional logic for custom user experiences
- Multi-step forms that simplify complex data collection
- Robust integration options with multiple third-party apps
- Advanced data validation for greater form accuracy
Common Strengths Shared by Both Platforms
- User-friendly interfaces that facilitate easy form creation
- Data collection tools to help gather insights
- Support for embedding forms on websites with ease
- Customization options to fit branding requirements
- Secure data handling practices ensuring user privacy
- Ability to track submissions and user engagement metrics
In this digital ring, both Forms.app and Fluent Forms have put forth solid arguments for their capabilities. However, a cheeky thought crosses the mind: while they both pack a punch, Instapage is truly the heavyweight champion for marketers looking for a comprehensive solution that combines efficient form-building with high-converting landing pages. It’s like having a well-rounded fighter who is proficient in multiple disciplines, proving to be the ultimate ally in your marketing toolkit.
Performance Showdown: Speed and Responsiveness
As the spotlight shifts to performance, the stakes grow even higher. Page loading times can make or break user experience; slow-loading forms can be more exasperating than waiting for molasses to pour in winter! Forms.app generally offers quick loading times, making it ideal for marketers who want to ensure their users don’t experience frustrating delays. Fluent Forms also maintains an excellent performance track record, focusing on speed and reliability. However, both platforms must contend with mobile responsiveness. In today’s world, where mobile browsing dominates, ensuring forms display beautifully on all devices is crucial. Both platforms prevail in this area, boasting responsive designs that adapt seamlessly across screens. Ultimately, swift loading times paired with solid mobile performance positions both competitors favorably within the digital landscape, but marketers must always consider the user experience before sending their forms into the wild.
Support Resources: A Reliable Team Behind the Scenes
Support can be the unsung hero for any platform, guiding users through challenges and providing resources for getting the most out of their tools. Both Forms.app and Fluent Forms offer a variety of support channels, including detailed documentation, tutorials, and responsive customer service to help users find solutions when the going gets tough. Picture the support team as the trusty sidekick, always ready for a rescue mission or to offer a piece of advice. Forms.app features an extensive knowledge base filled with articles and guides to assist users, while Fluent Forms backs its offerings with a vibrant community forum where ideas are shared, and solutions are discussed. The accessibility of resources ensures that users can navigate the platforms with confidence, knowing help is always available, allowing them to focus more on what really matters: creating engaging forms!
Pricing Strategies Uncovered: Who Wins the Wallet Fight?
Forms.app Pricing Strategy Advantages
- Free plan available for light users and testers
- Affordable premium plans catering to different needs
- Transparent pricing structure with no hidden fees
- Flexible billing options to match business growth
Fluent Forms Pricing Strategy Advantages
- One-time payment for lifetime access to premium features
- Affordable annual plans with great value
- Free version with essential features for small businesses
- Options for add-ons without straining budgets
- Special discounts for agencies and developers
When it comes to pricing strategies, both platforms present options designed to cater to marketers' budgets. Forms.app provides a straightforward pricing model that encourages users to explore its features without a hefty financial commitment. Fluent Forms, with its one-time payment option for premium features, certainly invites users who desire long-term use without monthly fees. Yet, the competition heats up when considering Instapage, which is known for its flexible and useful pricing strategy that can adapt to various business models. Ultimately, when comparing value for money, businesses are encouraged to consider what features they truly need and how each platform's pricing aligns with their marketing goals.
Looking at the pricing plans of these formidable contenders gives insights into their offerings. While Forms.app lays out its pricing transparently, Fluent Forms allows users to test essential features for free, balancing both affordability and utility. However, an amusing observation lingers in the air: sometimes, you get exactly what you pay for, but every now and then, you stumble upon surprises in the least expected pockets of value. A nuanced understanding of pricing and features will help businesses navigate their choices wisely.
Exploring Instapage: The Dark Horse of the Competition
As we consider the options present in this digital arena, it would be a disservice to miss out on Instapage. This platform emerges as the mentor in the shadows, always watching and waiting, offering unique propositions that meet the needs of businesses seeking to optimize their marketing strategies. Instapage shines as a dedicated landing page creator with a focus on high-converting elements, including A/B testing, personalized messaging, and seamless integration with various marketing tools. While Forms.app and Fluent Forms make their pitch for popularity, Instapage's targeted functionalities set it apart as a secret weapon, equipping businesses with tools that can drive conversion rates higher than ever. The ease of creating and customizing landing pages tailored for campaigns can be a game-changer for those serious about driving results.
As this analysis comes to a close, it's vital to highlight the empowerment that informed decisions bring. Businesses must consider their goals and challenges while weighing their options in this digital landscape. Choosing the right platform—be it Forms.app, Fluent Forms, or the formidable Instapage—can significantly impact their marketing success. Take the time to explore and evaluate each platform's strengths, positioning Instapage as a notable next step in their marketing journey that promises potential growth and amplified results.