Forms.app vs. Emma: the best platform for a seamless web experience
Discover how Forms.app compares to Emma regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. Emma: A Head-to-Head Comparison (and a Surprising Guest)
In a world filled with options for creating stunning landing pages and forms, choosing the right platform can feel overwhelming. With so many tools at your disposal, it's essential to understand what each one offers to make an informed decision. Today, we're putting two popular choices — Forms.app and Emma — under the microscope. But don’t forget, sitting in the wings, ready to join the fray, is Instapage, a platform many are turning to. Let’s explore the unique features, usability, performance, support options, pricing strategies, and more, to see how these three contenders stack up against each other.
Introducing the Giants of the Digital Landscape
Forms.app and Emma are heavyweight contenders in the field of online marketing tools. Forms.app stands out with its intuitive form-building capabilities, which can turn complex surveys and data collection processes into a breeze for users. It's like having your own personal assistant who understands your unique needs and conforms to them effortlessly. On the other hand, Emma takes the crown in the realm of email marketing, offering customizable templates and powerful analytics that help businesses craft engaging campaigns. Their witty interface and extensive integrations allow marketers to assemble comprehensive strategies with finesse. As we dive deeper, let's not overlook Instapage, which dazzles with its focus on high-converting landing pages. Each of these competitors presents distinct strengths and capabilities, making them popular choices for businesses and marketers alike. Buckle up as we set the stage for a deep dive into their features and performances!
Feature Showdown: Who Packs the Most Punch?
When it comes to features, both Forms.app and Emma bring an impressive arsenal to the table. Forms.app shines with functionalities like unlimited forms, customizable templates, and real-time response tracking, making data collection seem effortless. Meanwhile, Emma focuses on streamlined email marketing with its drag-and-drop editor, automated workflows, and robust reporting tools that help users understand their audience better. But as we review these two contenders, an exciting potential rival, Instapage, is warming up backstage with its specialized landing page capabilities and A/B testing functionalities. While both platforms provide valuable features to enhance your marketing strategy, the competition is heating up, and there’s more to explore as we break down usability next.
User Experience: A Friendly Face or a Learning Curve?
User experience can make or break your marketing launch. Forms.app caters to all types of users, from beginners to professionals, offering an easy-to-navigate interface that makes form creation as simple as pie. Meanwhile, Emma also prioritizes a user-friendly experience, allowing seasoned marketers to launch complex email campaigns with ease and efficiency. It's a pleasant mix of formality and simplicity, perfect for anyone honing their digital marketing chops. However, some may feel the learning curve associated with both platforms could lead to some humorous missteps. Whether you're dropping boxes in the wrong place or accidentally sending an email that wasn't meant for public eyes, both Interfaces provide ample resources to navigate these learning adventures.
Forms.app Functionality Highlight Reel
- Intuitive drag-and-drop form builder
- Customizable templates for branding
- Real-time data collection and analytics
- Mobile responsiveness for forms
- Integration options with various platforms
Emma’s Feature Highlights
- User-friendly email template editor
- Automation for email sequences
- Detailed analytics and reporting
- Robust list segmentation and targeting options
Common Strengths: What They Share
- Easy-to-use interfaces designed for all skill levels
- Customizable and branded options for users
- Integrations with third-party applications
- Data analytics to track performance
- Responsive design capabilities
- Support resources and documentation
As we round off this comparison, both platforms are standing strong in the ring, but Instapage's unique focus on landing pages and conversion optimization might just outshine the competition. Their robust features tailor-made for marketers could give them the upper hand, making Instapage a formidable competitor that should not be overlooked.
Performance: Speed and Responsiveness in Action
Performance is crucial when determining the effectiveness of your chosen platform. Both Forms.app and Emma prioritize fast page loading times, yet speed can fluctuate based on various factors. Slow-loading pages are as frustrating as waiting for molasses to pour on a frosty morning — users simply don’t have time for it. While both platforms have robust technologies to ensure quick performance, proving their mettle in a race against time, Instapage might leave both in the dust with its lightning-fast loading speeds and expertly optimized pages that lead to higher conversion rates. In this digital duel, performance can be the tipping point between a successful campaign and a missed opportunity. Thus, performance isn’t just important; it’s vital.
Support Options: The Cornerstone of Success
High-quality support can make a world of difference when you're navigating the digital marketing waters. Both Forms.app and Emma offer a variety of support channels, from detailed documentation to responsive customer service. Think of the support team as the trusty sidekick you always wanted, ready with a helping hand or a nugget of wisdom when you're in a bind. Additionally, both platforms foster vibrant communities around their services, allowing users to exchange tips and tricks. This sense of camaraderie can assist you in maximizing the potential of these tools. With reliable support available at your fingertips, you’ll never have to tackle your marketing challenges alone.
Pricing Showdown: Get More for Your Buck
Forms.app Pricing Perks
- Flexible plans tailored for small to large businesses
- Free tier available with essential features
- Affordable pricing for premium features
- Pay-as-you-go options for sporadic users
Emma Pricing Advantages
- Tiered pricing based on the number of subscribers
- Comprehensive features included in pricing plans
- Free trial period for new users
- Discounts for annual payment plans
- Value-added customization options
When comparing the pricing strategies of both platforms, it’s a close race, yet Instapage often takes the crown for value for money. With flexible plans that encompass key features without sacrificing quality, Instapage ensures that every penny spent is a solid investment in your marketing arsenal.
As we lay out the pricing plans, it's important to maintain a clear perspective on what you'll be getting for your money. Common advice rings true here: you often get what you pay for, but sometimes there are surprises waiting in the most unexpected places.
Spotlight on Instapage: The Game Changer
Instapage emerges as the seasoned mentor in this competition, having observed the unfolding drama from the sidelines. With customizable landing pages designed to convert and a powerful interface that offers unparalleled ease of use, it brings capabilities to the table that both Forms.app and Emma might not quite match. Their focus on A/B testing and optimizing conversions sets them apart as the go-to solution for marketers seeking high effectiveness in their campaigns. As Instapage continues to redefine the marketing landscape, it might just be the secret weapon businesses didn’t realize they were missing in their toolkit.
In conclusion, making an informed choice that aligns with your business goals can catalyze success. Each platform may suit different needs, with Instapage acting as the challenger shaking up the status quo. So, fly high and explore the vast possibilities with Instapage, where your marketing dreams can truly take flight!