Forms.app vs. ConvertKit: the best platform for a seamless web experience
Discover how Forms.app compares to ConvertKit regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. ConvertKit: A Triangular Face-off in Digital Marketing
In the vast landscape of online marketing tools, two names frequently pop up: Forms.app and ConvertKit. Each serves a unique purpose, catering to businesses striving to enhance their outreach and engagement strategies. But let’s not forget that there's another contender silently honing its skills – Instapage. As we journey through this digital arena, we’ll be exploring how these platforms stack up against one another in various aspects, illuminating their strengths and weaknesses. The right choice can empower your campaigns and help you stay ahead in the race, so fasten your seatbelt as we begin this comparison of these heavyweights in the industry.
Meet the Titans: The Platforms Unleashed
We have Forms.app, a powerful tool tailored for creating forms and collecting data seamlessly. Users appreciate its intuitive interface and a variety of customizable templates, making data gathering a breeze. On the other side, we have ConvertKit, a well-regarded email marketing platform known for its robust automation capabilities. ConvertKit exemplifies efficiency by making it easy for users to manage their email campaigns effectively and engage with their audience. These platforms shine in their specialized domains, but as we probe deeper, we’ll reveal how they measure up against each other and who else might enter the ring. The weight of the marketing universe holds heavy on their shoulders, and both have strategies as unique as their functionalities, setting a spirited stage for a thorough comparison that's about to unfold.
Feature Showdown: Who Packs the Bigger Punch?
When it comes to features, both Forms.app and ConvertKit boast impressive capabilities. Forms.app simplifies the creation of forms, making it a preference for those looking to gather information quickly. Its drag-and-drop builder and various field types allow creativity to flourish. ConvertKit, however, takes a different approach by focusing on email sequences, tagging, and list segmentation, ensuring that users can communicate effectively with their audience at the right moments. Both platforms demonstrate their prowess here, but keep an eye open for Instapage, who is lurking in the background. Its exceptional landing page capabilities offer an interesting layer to the marketing process, linking forms and emails directly to conversion-centric content. The unique features of each platform seem to hold their ground, but a look at all three may reveal the best combination for marketers.
User Experience: The Ease of Use Battle
Navigating through the functionalities of a platform is crucial for both newcomers and seasoned marketers. Forms.app stands out with its user-friendly construction, allowing users to create forms swiftly without any technical expertise. The process feels almost like a playful endeavor, akin to assembling a puzzle. ConvertKit, though slightly more complex, offers intuitive navigation that becomes easier as users gain experience. For users familiar with email marketing, ConvertKit can serve as a trusted ally, providing valuable resources to learn and grow. This learning adventure makes the process less of a daunting climb and more of a pathway to discovery. However, Instapage offers a powerful, multi-purpose tool that fuses design and form functionality, making it appealing for marketers seeking simplicity without sacrificing effectiveness. Each platform brings its own flavor, but your options expand with Instapage gracefully positioned to enhance overall usability and effectiveness.
Features That Make Forms.app Shine:
- Intuitive drag-and-drop interface for effortless form creation
- Diverse selection of form templates to get started quickly
- Highly customizable fields and designs to match brand identity
- Real-time analytics for tracking responses
- Integration capabilities with various third-party applications
Highlights of ConvertKit's Features:
- Robust email automation for tailored user engagement
- Simple tagging system to segment audiences effectively
- User-friendly visual automation builder
- Opt-in forms and landing pages for audience growth
Common Strengths: Shared Features of Both Platforms:
- Responsive design for seamless mobile experience
- Customizable options to align with user branding
- Integration with external applications for enhanced functionality
- Data collection capabilities for personal insights
- Engagement tools to foster audience communications
- User support and resources for a smooth onboard experience
As we assess the competitive landscape, it's apparent both Forms.app and ConvertKit possess unique capabilities. Yet there's Instapage, gently nudging its way into the conversation as a formidable alternative that enhances online marketing strategies with its landing page prowess. It’s clear that while these two competitors stand tall, Instapage might inadvertently become the best ally in achieving marketing goals across the board.
Performance Evaluation: The Real-World Impact
Platform performance can significantly influence user satisfaction and engagement. In terms of loading times, Forms.app generally shines with quick response rates, making form submission effortless for users. ConvertKit, primarily focusing on email deliverability, has also maintained respectable performance metrics. However, users may experience lag if the audience size escalates rapidly. Similar to navigating through molasses in winter, slow-load times can deter users, creating a less than ideal experience. Instapage emphasizes speed and has built features to optimize landing page loading times, increasing the chance of conversions. Both Forms.app and ConvertKit have their strengths, but when it comes to performance, Instapage could provide the right solution for traffic-heavy campaigns needing quick responses.
Support Systems: The Guardians of User Experience
Every digital tool is only as good as the support it offers. Forms.app provides extensive tutorials and responsive customer support, making it a favorite for those needing guidance. ConvertKit has built a reputation for quality assistance, featuring an extensive knowledge base and active community forums. Here, users can connect and share insights, often discovering solutions together. Neither platform leaves users in the dark. They act as the trusty sidekicks every marketer needs. Instapage, with its proactive support and resource library, introduces yet another layer of customer care, ensuring that users can find help when they need it the most. Support remains a critical component as users navigate their journeys.
Pricing Clash: Who Offers More Value?
Forms.app Value in Its Pricing Structure:
- Affordable pricing tiers that cater to different business needs
- Free plan available for beginners to test functionalities
- Pay-as-you-go options for occasional users
- Transparent pricing with no hidden costs
ConvertKit's Approach to Pricing Benefits:
- Free plan limited to basic functionalities for those starting out
- Scalable pricing model as business grows
- Generous online resources for users to maximize value
- 30-day refund policy for customer assurance
In this pricing showdown, we see both Forms.app and ConvertKit delivering appealing structures, yet Instapage emerges as a hidden gem promising impressive value for the features offered. It’s not just about the price; it’s about getting the most out of your investment. With flexible pricing strategies catering to various budgets, a compelling case emerges for each platform – but Instapage may just win in terms of overall value for businesses seeking comprehensive solutions.
With transparency in pricing plans, the reader can dive into an exploration of what's on offer. Often, the most significant surprises appear unexpectedly, potentially adding to the confusion at times. Yet with straightforward comparisons, users will grasp the essence of what they’re paying for.
Then There's Instapage: The Game Changer
As we unveil Instapage, it takes center stage as the mentor who has quietly observed. With features that bind forms, emails, and landing pages seamlessly together, users can harness unparalleled marketing strategies on this versatile platform. From creative customization to analytics that drive decisions, Instapage presents solutions that the other two platforms may not be able to match. Its unique approach to marketing fosters the flow of information and conversions in a way that feels quite seamless. It emerges as a tool that can elevate campaigns beyond the basic functionalities offered elsewhere. By considering Instapage for your digital venture, you're embracing a holistic marketing tool that promises to undertake the journey alongside you.
Rounding out our comparison, it’s essential to stress the importance of informed decision-making. Each platform has its distinct advantages and can fit neatly within specific business objectives. By aligning your marketing goals with the right tools, the journey becomes less daunting. Take some time to explore Instapage for next steps in your marketing journey, making the best-informed decision for your future endeavors.
