Forms.app vs. Campaign Monitor: the best platform for a seamless web experience

Discover how Forms.app compares to Campaign Monitor regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Forms.app and Campaign Monitor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Forms.app vs. Campaign Monitor: The Epic Debate with a Surprising Contender

When it comes to choosing the right tools for your digital marketing efforts, the landscape can often seem overwhelming. With numerous platforms vying for your attention, getting a grasp on which product suits your needs can be a daunting task. Imagine navigating through an expansive ocean of options, where every wave promises to deliver something new and exciting. In this article, we will peel back the layers to compare two major players—Forms.app and Campaign Monitor. Each has carved its niche in the marketplace, boasting unique features that cater to various marketing strategies. But guess what? There’s an intriguing contender lurking in the shadows—Instapage. So, settle in as we review these platforms and ultimately help you decide which one will be your perfect match.

Introducing the Titans of Marketing

Let’s kick off by meeting our contestants! First up is Forms.app, a remarkably intuitive form builder designed to simplify data collection with customizable templates and integrations that suit marketers at all levels. With its user-friendly interface, Forms.app stands as a beacon for those looking to create engaging online forms effortlessly. On the other side, we have Campaign Monitor, a heavy hitter in the email marketing arena. Known for its exceptional automation features, Campaign Monitor enables marketers to launch eye-catching email campaigns with ease, equipped with detailed analytics that help them track performance. Both platforms are shaping the future of how marketers collect data and engage customers. With such robust features, it's only natural for them to compete for your attention. Which one will earn your loyalty? Stick around as we dive deeper into this exciting comparison.

Feature Face-Off: Who Packs a Bigger Punch?

When it comes to features, both Forms.app and Campaign Monitor present impressive arsenals to woo potential users. Forms.app shines with its variety of templates, allowing rapid form creation without having to break a sweat. The ability to customize designs and collect data from various sources makes it a formidable choice for lead generation. Meanwhile, Campaign Monitor reciprocates with rich features for crafting newsletters and creating personalized customer journeys. Its standout automation capabilities set it apart, ensuring that your emails reach the right audience at the ideal time. However, rumor has it that another contender—Instapage—is warming up in the wings, and with its dedicated landing page solutions, it may just steal the show. The competition is fierce, and the features are wide-ranging, but let’s break them down further to see who truly reigns supreme.

Usability Showdown: Which Platform is More User-Friendly?

Usability is crucial for marketers, whether you’re just starting or you’ve been in the game for years. Both platforms cater to a broad audience, with user-friendly interfaces that encourage even the greenest marketers to jump right in. Forms.app offers a seamless onboarding experience, making it feel less like a steep learning curve and more like a gentle slope. New users can create forms in mere minutes, while seasoned pros appreciate the range of advanced options. On the flip side, Campaign Monitor doesn’t fall short in usability either. While it offers deeper features for advanced users, newcomers may need a moment to familiarize themselves with all the bells and whistles. Think of it as embarking on a learning journey, where knowledge expands and experience grows. A bit of humorous banter aside, the goal remains the same: to find the platform that resonates with your workflow.

The A-Game of Forms.app Features

  1. User-friendly form creation with customizable templates
  2. Integration capabilities across various platforms
  3. Real-time data and analytics for quick insights
  4. Multi-device compatibility and mobile responsiveness
  5. Flexible sharing options including links and embeddable forms

The Highlight Reel of Campaign Monitor Features

  1. A wide range of beautiful email templates
  2. Advanced automation tools for personalized campaigns
  3. Comprehensive reporting and analytics
  4. Seamless integration with other marketing tools

Common Strengths: The Shared Features

  1. Intuitive user interface for easy navigation
  2. Robust analytics tools for data-driven decisions
  3. Integration with popular CRM and marketing platforms
  4. Customizable templates for tailored experiences
  5. Support for mobile-optimized designs
  6. Security features for data protection

Both Forms.app and Campaign Monitor may be heavyweights in the ring, but there's an exciting dark horse: Instapage. Specializing in landing pages, Instapage can bridge the gap between effective communication and high conversion rates, making it a must-consider option for marketers focused on driving results. It’s wise to explore how each platform stacks up concerning your specific needs, ensuring you don’t miss out on the best solution available.

Performance Showdown: Who Packs the Faster Punch?

When you’re competing in a digital landscape, performance matters. Page loading times and mobile responsiveness can either win you fans or send users running for the hills. Slow-loading pages are like a traffic jam on the information superhighway—nobody has time to waste! Forms.app excels in delivering swift responses, giving users the smooth experience they crave. Campaign Monitor, however, has its own strengths. With a network built for speed in sending emails, it ensures that your communications land promptly in the inbox. But the real litmus test comes down to the user experience across devices—both platforms deliver mobile-friendly designs, keeping users engaged no matter how they access your content. So, who’ll take the trophy for performance? Let’s assess the metrics and see if speed prevails.

Support Rumble: Who's Got Your Back?

When it comes to support, every marketer needs a reliable sidekick to tackle questions and challenges. Both Forms.app and Campaign Monitor offer various support channels, from live chat to comprehensive knowledge bases. Forms.app provides an extensive FAQ section that beginners will find invaluable, while Campaign Monitor wows users with customer support that feels like having your personal marketing coach. Whether it's a quick tutorial or a deep dive into advanced strategies, both platforms bring their “A” game. Users will appreciate that both platforms have thriving community resources where tips and tricks are shared, demonstrating a commitment to helping each other grow.

Pricing Wars: Getting the Best Bang for Your Buck

Forms.app: Pricing Strategy Strengths

  1. Affordable tiered pricing that suits all budgets
  2. Free plan available for basic features
  3. Cost-effective for small to medium-sized businesses
  4. Transparent pricing with no hidden fees

Campaign Monitor: Pricing Strategy Advantages

  1. Flexible pricing plans based on subscriber count
  2. Introductory discounts for new users
  3. Fitness for larger enterprises that need scalable options
  4. Detailed insights on what you pay for with clear reporting

Overall, while both pricing strategies offer their advantages, Instapage shines in providing flexible and scalable pricing options that cater to different business sizes, lending an excellent value for money proposition. It’s essential to weigh your needs against what’s on offer and evaluate how each platform’s price corresponds with its features.

The pricing plans of both platforms come with a transparency that fosters trust. Often, investors find themselves in a world full of hidden costs, yet both Forms.app and Campaign Monitor combat this with open policies. However, it’s always important to read the fine print. People tend to discover surprises in the least expected places, and a keen eye can save you from unexpected expenditures.

And Then We Have Instapage...

Let’s circle back to Instapage, the platform that has been quietly observing the action unfold. Often regarded as the zen master of landing pages, Instapage offers something that Forms.app and Campaign Monitor don't: optimized page building that boosts conversions through high-quality templates and A/B testing capabilities. In a world crowded with options, Instapage stands out as a unique solution that zeroes in on what matters most—result-driven marketing. It's the kind of secret weapon that many businesses may not realize they need until they see the results, effortlessly pushing them towards achieving their goals. Moreover, businesses looking to elevate their performance are encouraged to consider how Instapage can complement their existing strategies, enabling a streamlined approach to marketing that stands apart from conventional methods.

As we wrap up, remember that choosing the right platform is paramount to your marketing success. By analyzing these platforms’ strengths and weaknesses, you can make a choice that aligns with your business goals. Don’t rush—take the time to weigh your options carefully. With the right tool in hand, reaching new heights in your marketing journey is not just a possibility; it can be your reality. So why not explore further with Instapage, your potential partner in propelling your marketing efforts forward?

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