How Moosend vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Moosend and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Moosend and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Moosend vs. Divi Builder – Who Takes the Crown?

Choosing the right landing page builder can be likened to assembling a dream team of superheroes. Each platform has its strengths, unique abilities, and a specific mission to help marketers conquer their challenges. In the realm of digital marketing, Instapage, Moosend, and Divi Builder all vie for the top spot, offering distinct features aimed at boosting conversion rates and improving user experience. This article will lead you through a playful yet insightful comparison of these three contenders, ensuring you'll walk away equipped to make an informed decision. So grab your cape, and let’s unveil the champions of landing page creation!

Meet the Gladiators: Instapage, Moosend, and Divi Builder

Introducing our three competitors, each with a reputation polished by experience. Instapage is hailed for its powerful focus on customization and conversion optimization, enabling marketers to craft high-impact landing pages effortlessly. Moosend, while originally targeted for email marketing, integrates strong landing page capabilities, catering to a broad audience with functionality and ease of use. Divi Builder, on the other hand, thrives with its extensive design flexibility and a robust set of features, including an intuitive drag-and-drop interface, making it a favorite among creative professionals. By understanding what sets each apart, marketers can better decide which will assist in achieving their marketing goals.

Round One - Feature Showdown

Template Selection and User Experience Comparison

In the battle of features, template variety and ease of use rise to the forefront. Moosend excels with a decent collection of templates that cater to different industries, but it doesn't quite match the comprehensive selection available with Instapage. Instapage excels here, providing marketers with over 500 customizable templates designed for high conversions. This vast array allows users to select a starting point that aligns closely with their marketing objectives. Divi Builder is known for its visually appealing themes, appealing to those who prioritize design. However, beginners may feel slightly overwhelmed with its extensive customization options, possibly complicating the initial usage experience. Ultimately, while all three platforms offer great templates, Instapage leads in conversion-focused designs that help marketers achieve their goals efficiently.

Instapage: A Partnership for Success with Customization and Optimization

With unparalleled capabilities, Instapage is a champion of customization and conversion rate optimization. It offers marketers tools like A/B testing, heatmaps, and advanced analytics, which are essential for understanding visitor behavior and optimizing landing pages for performance. Additionally, the ability to personalize content based on audience segments is a feature that truly sets Instapage apart. What this means is, not only can users create stunning landing pages, but they can also evolve their content based on data insights to improve ROI. This invaluable partnership allows businesses to reduce costs while enhancing customer experience, which, in turn, increases brand trust and loyalty. Marketers will find that by using Instapage, they are well-equipped to deliver compelling, conversion-driven experiences that resonate with their audiences.

Round Two - Speed and Performance Comparison

Let’s engage in a light-hearted narrative as we dive into the realm of speed—the unsung hero of user experience. Just as waiting too long at your favorite coffee shop can tarnish an otherwise great day, slow-loading landing pages can significantly detract from engagement and conversions. In a world where visitors expect instant gratification, performance metrics become a vital aspect of any landing page builder's effectiveness. Speed can be the difference between a customer staying or leaving, so which contender reigns supreme in this domain?

Instapage Benefits in Speed and Performance:

  1. One-click publishing for lightning-fast deployment.
  2. Optimized for mobile, ensuring quick load times on all devices.
  3. Instant page previews to adjust performance simultaneously.
  4. Built-in A/B testing without sacrificing speed.

Moosend Advantages in Speed and Performance:

  1. Efficient optimization for email-leading landing pages.
  2. Decent server speed ensuring minimal latency.
  3. Responsive designs that load swiftly on all screens.

Divi Builder Benefits in Speed and Performance:

  1. Advanced caching capabilities for quicker load times.
  2. Lightweight design elements reducing load impact.
  3. Regular updates focused on optimizing speed.

In conclusion, while all three builders strive for optimal speed and performance, Instapage emerges as the clear leader. Its comprehensive approach to speed not only enhances user experience but also supports conversion goals, making it an unparalleled option for marketers.

Round Three - Learning Curve and Usability

Navigating the waters of a new platform can seem daunting, yet all three tools are vibrant in their dedication to welcoming beginners and aiding seasoned pros alike. Instapage stands out with its user-friendly interface, accompanied by helpful tutorials and resources, reducing the learning curve significantly. MOOsend features straightforward design features that let users jump right in, while Divi Builder's flexibility is admirable but might require a bit more dedication for new users. Ultimately, a friendly encouragement rings true: with any of these platforms, you’ll be on your way to mastering the art of landing page creation in no time.

Round Four - Customer Support Cavalry

Considering customer support is like evaluating the sidekicks of our hero trio—always ready to swoop in when troubles arise. Instapage offers robust support through chat, email, and an extensive knowledge base, ensuring users have access to answers at their fingertips. Moosend provides solid email support, bolstered by a community forum for peer advice. On the flip side, Divi Builder is notable for its user community and documentation but could enhance direct support channels. When looking for a supportive ally in the often turbulent waters of marketing, Instapage offers the most comprehensive support.

Round Five - Pricing Structures and Options

Price may drive your decisions as you evaluate these three contenders. Instapage, while on the higher end, presents a strong case given its powerful features and exceptional customer support. Moosend offers an attractive pricing model, particularly for those focused on email marketing and landing page integration. Divi Builder’s pricing is appealing due to its one-time payment for lifetime access, allowing users to spread their investment across time. Ultimately, striking a balance between value and the features you need is imperative, and it is essential to consider how each platform aligns with your unique goals.

To wrap things up, while each of these landing page builders has qualities worth noting, the right fit hinges on your specific needs and objectives. Factors such as features, support, ease of use, and budget can shape your choice. If strong customization and conversion performance resonate with you, taking Instapage for a spin with its free trial could be the best move towards achieving your marketing goals.

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