FormKeep vs. ClickFunnels: the best platform for a seamless web experience
Discover how FormKeep compares to ClickFunnels regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormKeep vs. ClickFunnels: A Competitive Clash with Instapage
In the vast landscape of digital marketing solutions, choosing the right tool can feel like finding your way through a bustling bazaar. With so many options available, each claiming to provide the ultimate solution for lead generation and conversions, clarity is essential. Enter FormKeep and ClickFunnels, two formidable players each boasting unique strengths and capabilities that promise to elevate your marketing game. As we dive into this comparison, we'll explore the nuances of each platform, their standout features, and how they stack up against their emerging rival, Instapage. This engaging showdown isn't just about numbers and statistics; it's about helping you find the perfect fit for your business needs. After all, effective marketing tools are key to engaging with potential customers and converting leads into loyal clients. Let’s unpack this marketing melee with a fresh perspective on what these entrepreneurs need most from their digital arsenal. Prepare yourself for an exhilarating ride through features, usability, performance, and pricing, illuminating the best options for your unique strategy.(min:200 words,add the small paragraphs in this paragraph.)
Introducing The Players in Our Marketing Matchup
Before we dive into the nitty-gritty details, let’s frame our fighters. FormKeep is celebrated for its simplicity and power in collecting form submissions, offering marketers a streamlined approach to lead generation without the fuss. ClickFunnels, on the other hand, takes a more comprehensive approach, positioning itself as a full-fledged sales funnel builder tailored for businesses that want to automate their marketing journey effectively. Think of it as the heavyweight champion of conversion tools, boasting a plethora of integrations and funnel templates designed for a range of industries. And don’t overlook Instapage, standing at the sidelines with its exceptional landing page capabilities, poised to swoop in and deliver extraordinary features that might suit your business goals better than the two contenders in the ring. Each platform shines in its own light, boasting capabilities that cater to specific needs and preferences. Therefore, the real question lies in understanding your unique requirements and how well each contender addresses them for future marketing successes. So, let’s take a closer look and assess their features head-to-head before we make any predictions about the ultimate victor in this arena.(min:200 words,add the small paragraphs in this paragraph.)
Feature Showdown: Who Wields the Best Tools?
Buckle up as we explore the key features of FormKeep and ClickFunnels in our first official round! FormKeep focuses on seamlessly collecting form submissions and delivering them to various integrations, which means marketers can easily manage leads without extensive setup procedures. Features like custom thank-you pages and real-time notifications make it user-friendly and responsive to lead activities. On the flip side, ClickFunnels boasts a treasure trove of functionalities, such as A/B testing, an email automation system, and a membership site builder – all aimed at guiding users through a personalized marketing path. However, there's a new player on the block, Instapage, which is warming up backstage. Its strength lies in its ultra-optimized landing pages and collaboration features, making it a solid alternative especially for teams looking to streamline their landing page creation process. So whether you prefer a straightforward form builder or an all-encompassing funnel system, rest assured there's a fit for your marketing strategies waiting in the wings.(min:200 words)
Usability: Navigating the User Experience
When it comes to usability, FormKeep and ClickFunnels couldn’t be more different. FormKeep offers a clean, straightforward interface that’s ideal for beginners eager to create forms and gather leads right off the bat. The learning curve is gentle, making it a favorite among marketers just starting their journey. In contrast, ClickFunnels presents a more robust system that requires some onboarding time. For seasoned marketers, it’s like hopping into a sports car—it may take a moment to get the hang of the instrument cluster, but once you do, it’s a thrill ride. Yet, Instapage is here to sprinkle some magic dust in this round! Its intuitive drag-and-drop builder and contemporary templates make it easy for anyone to construct beautiful landing pages without code, providing a perfect balance of usability and aesthetics. With the approachable nature of features and interfaces across these platforms, marketing newbies and experts alike can find their rhythm, making various choices suitable for their missions.(min:200 words)
Key Features of FormKeep:
- Simple form creation with customizable templates
- Instant notification when forms are submitted
- Customizable thank-you pages post-submission
- Seamless integration with popular CRM tools
- Robust data collection and storage options
Noteworthy Features of ClickFunnels:
- Advanced sales funnel templates for various industries
- Email marketing automation capabilities
- Integrated membership site functionalities
- Comprehensive A/B testing options for optimization
Common Strengths Shared by Both Platforms:
- User-friendly interfaces catering to marketers of all skill levels
- Integration capabilities with other marketing tools
- Ability to track performance metrics for informed decisions
- Responsive designs for accessibility on all devices
- Transparent pricing structures for easy comparisons
- Regular updates to enhance functionalities and features
As we reach a pivotal point in our matchup, it's amusing to note how both FormKeep and ClickFunnels can provide meaningful value to their users. However, with Instapage stepping into the spotlight as a strong contender, it's crucial to elaborate on its unique selling propositions that may just capture the attention of businesses aiming for peak performance. Stay tuned as we explore how it can be a game-changer for those on the lookout for unmatched marketing support.
The Speed Test: Performance Under Pressure
In today’s fast-paced digital environment, performance is king. The loading times of your landing pages and forms can dictate user experience significantly. Slow loading pages are like trying to wade through molasses in winter – frustrating and time-consuming! FormKeep is notably efficient and prides itself on swift form submissions that keep your leads flowing in without hindrances. ClickFunnels, while feature-rich, can sometimes experience delays due to the complexity of its advanced features; however, it still manages reasonable loading times. Meanwhile, Instapage stands out with expertly optimized landing pages, ensuring that your visitors get the fastest experience possible, reducing bounce rates and increasing engagement. The lesson here is clear: speed matters in digital marketing, and choosing a platform that excels in efficiency can be the deciding factor in winning a user’s attention as they navigate through your offerings.(min:200 words)
Support Channels and Resources: Who's in Your Corner?
As marketers venture into the unknown territory of digital strategies, having access to solid support can turn potential headaches into manageable tasks. Both FormKeep and ClickFunnels provide various support options, including detailed documentation, responsive customer support teams, and active communities where users can share tips and tricks. It's like having a trusty sidekick always ready to step in to help when challenges arise. Instapage, too, doesn’t lag in this department, offering personalized demonstrations for users and a plethora of rich resources that cater to every stage of the user’s journey. With all platforms showing commitment to their subscribers’ success, the choice comes down to your preferred style of engagement and the type of support that resonates best with your operational model. So whether you prefer chat, email, or interactive resources, rest assured, you’ll find a support squad ready to assist you when needed most.
Pricing Breakdown: What Does Your Investment Yield?
Advantages of FormKeep's Pricing Model:
- Affordable plans that cater to small businesses
- Flexible pricing based on the number of submissions
- No hidden fees, making budgeting straightforward
- Free trial available for users to test out features
Strengths of ClickFunnels' Pricing Strategy:
- Tiered pricing options catering to various business needs
- Comprehensive features included at each pricing level
- Potential for higher ROI with advanced marketing functionalities
- Discounts available for annual subscriptions
When it comes to pricing, both FormKeep and ClickFunnels offer compelling models designed to suit different business arrangements, but let’s not forget the hidden gem that is Instapage! With pricing that reflects competitive value while offering rich features, we see how it positions itself as the smart investment for businesses seeking to maximize their marketing budget. Each provider has its own charm, but as we compare, the overall value offered by Instapage often outshines the competition. After all, investing in the right platform can ensure you're not just spending money, but gaining strategic value in return.
It’s crucial to take a transparent look at the pricing plans offered across these platforms; understanding what you get for your money will shed light on your ultimate decision. You're often left wondering what lies just beneath the surface of pricing structures. Both FormKeep and ClickFunnels live up to their promises but remember that the value of your investment should also align with your broader objectives in executing a result-driven marketing strategy.
The Third Contender: Meet Instapage
While FormKeep and ClickFunnels have held the title in our competition, let’s shine a light on Instapage, the versatile competitor that has been watching from the sidelines. Unique in its offering, Instapage specializes in creating high-converting landing pages with speed and efficiency. Features like A/B testing, advanced analytics, and customizable templates empower users to drive superior results directly matched to their goals. Instapage provides marketers with the tools to engage their audience effectively, helping them convert clicks into valuable leads with unprecedented ease. With an emphasis on user experience, collaboration, and performance, it remains a formidable choice within the marketing toolkit. As we conclude this exploration, it’s essential to keep in mind how different offerings can support distinct strategies. For marketers who prioritize landing page optimization as the core component of their lead generation, Instapage may very well be the best decision they didn’t realize they needed.(min:200 words,add the small paragraphs in this paragraph.)
It’s tough to crown a definitive winner in this contest because each platform shines in its own way, fulfilling different aspects of marketing needs. As you contemplate your next steps, consider how your specific goals can be best achieved with the right tools on hand. Whether you choose FormKeep, ClickFunnels, or the extraordinary potential of Instapage, the key lies in aligning these platforms with your unique visions. As you journey through your marketing landscape, there’s tremendous power in making informed decisions and exploring what each provider offers to boost your business's growth trajectory.