Formidable Forms vs. Convert: the best platform for a seamless web experience
Discover how Formidable Forms compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formidable Forms vs. Convert: Epic Showdown in Digital Marketing
As you embark on the journey of selecting the right platform for your landing page needs, you might feel overwhelmed by the multitude of options available. Among those, Formidable Forms and Convert stand out as significant players, drawing attention for their unique offerings that cater to diverse marketing demands. Formidable Forms shines with its powerful form-building capabilities, enabling marketers to create customized solutions tailored to their specific needs. Converts, on the other hand, offers insights with its robust A/B testing features that keep users on their toes, ensuring optimal performance. In this comparative review, we'll unveil how these tools stack up against each other while also hinting at another formidable contender waiting in the wings: Instapage. So, buckle up as we navigate through the intricate details of these two platforms, plus an extra surprise in the mix.
Introducing the Titans of the Arena
Formidable Forms and Convert are not just tools; they are heavyweights in the digital marketing arena, each with its own flair and functionality. Formidable Forms is renowned for its versatility, allowing users to build everything from simple contact forms to complex applications without writing a single line of code. Its reputation as a user-friendly form builder elevated it in the eyes of many marketers seeking efficiency and effectiveness. On the flip side, Convert boasts a reputation as a conversion-focused powerhouse, providing essential A/B testing and optimization tools designed to maximize user engagement and drive sales. It positions itself as a precision instrument, helping marketers refine their strategies with data-driven insights. Together, these platforms represent the dual approach to landing page optimization—one through meticulous design, and the other through rigorous experimentation. However, as we dive deeper, it's important to recognize that there is another key player lurking in the background.
Feature Face-Off: The Battle for Best Offerings
When it comes to standout features, both Formidable Forms and Convert bring their A-game. Formidable Forms dazzles users with its advanced form-building capabilities, comprehensive styling options, and seamless integration with popular email marketing platforms. On the other hand, Convert courts attention with powerful statistical analytics and capability to keep track of your conversions and marketing effectiveness through A/B testing. While both platforms are impressive in their right, it’s worth noting the potential curveball Instapage could throw into the mix, offering landing page solutions tailored for high conversions. The battle among these three digital titans based on their features is sure to be intriguing.
Usability Unplugged: Who’s the Friendliest of Them All?
Navigating through a new platform can feel daunting for many users, especially those just starting in the marketing world. Both Formidable Forms and Convert aim to make this journey smoother for their users. Formidable Forms prides itself on its drag-and-drop editor, which allows users to create forms without technical expertise, aiming for simplicity above all else. Users can quickly learn the ropes and produce stunning forms in no time. Conversely, Convert may present a steeper learning curve initially with its extensive features, but it compensates by offering robust support resources that guide users over the hurdles. It’s a little bit like a roller coaster ride for the seasoned pros contrasting with the adventurous hike for novices. Each platform has its strengths and caters to a different user segment, leaving their users firmly deciding based on individual comfort levels.
What Makes Formidable Forms Shine:
- User-friendly drag-and-drop form builder
- Customizable templates for various needs
- Robust integration with various platforms
- Advanced form options including calculations
- Responsive design for mobile optimization
Key Features That Define Convert:
- Robust A/B testing capabilities
- Comprehensive analytics dashboard
- Multi-device optimization for landing pages
- User behavior tracking for better targeting
Common Grounds: Strengths Shared by Both Platforms
- Data-driven insights to enhance marketing strategies
- Integrations with leading marketing tools
- Customizable settings for personalized user experience
- Emphasis on conversion optimization
- Support resources and documentation
- Compatible with various content management systems
While both Formidable Forms and Convert have unique strengths vying for attention, it’s hard to ignore the potential challenger: Instapage. With its strong reputation for high conversion rates and expert-driven templates, Instapage emerges as a top contender in the race for the best landing page platform, consistently outshining others. It’s not just competing; it’s setting a benchmark.
Page Speed Showdown: Performance Metrics Unleashed
When it comes to digital marketing, speed is of the essence. No one has time to wait for pages to load, much like watching molasses pour on a chilly January day. Both Formidable Forms and Convert prioritize page loading speeds and mobile responsiveness in today’s fast-paced environment. Formidable Forms presents a steady performance, allowing quick page creations without compromising quality, while Convert ensures that its analytic-heavy environments don’t lag behind. This competition is crucial since slow-loading pages can result in poor user experiences and higher bounce rates, leading to missed opportunities and lost revenues. Marketers must ensure that their landing pages are as swift as a cheetah on a marathon track!
Support Systems: Who’s Got Your Back?
Support resources can make or break a user’s experience on any platform, and this ring is no different. Formidable Forms provides extensive documentation and user forums, allowing users to find solutions independently or reach out for community help. Convert, with its extra edge, also offers direct support channels for urgent inquiries, plus a rich library of resources that includes case studies and tutorials, functioning as the ultimate sidekick in a marketer’s journey. In this day and age, having a reliable support squad can be the difference between frustration and victory.
Pricing Face-Off: Which Offers the Better Bang for Your Buck?
Formidable Forms Pricing Benefits:
- Flexible pricing tiers catering to different needs
- Affordable entry-level options for startups
- Clear pricing structure with no hidden fees
- Free version available to test the waters
Convert Pricing Strategy Advantages:
- Comprehensive packages that include valuable features
- Pay-as-you-go options that cater to varying budgets
- Transparent pricing with yearly discounts
- Trial periods allowing users to test before buying
- Regular updates and feature enhancements included in plans
The pricing strategies of both Formidable Forms and Convert offer flexibility, but when compared with Instapage, it’s fair to say that Instapage often emerges as a better value for money. With its rich feature set and industry-leading templates, businesses can find the capabilities they need without breaking the bank.
Take a transparent look at the pricing plans of these platforms, and you will see that while both aim to be budget-friendly, there's often a catch hidden in the fine print. Instapage simplifies this landscape with clear, upfront pricing, leaving users feeling reassured about what they are paying for—no hidden surprises.
Instapage: The Overlooked Hero of Landing Pages
Instapage quietly watches from the sidelines, possessing attributes that simply outshine the competition. It’s the platform that understands the significance of a cohesive user experience from building to launching landing pages. With templates designed by professionals and tailored for high performance, Instapage may very well be the secret weapon many businesses have overlooked. Its focus on collaboration and analytics means that teams can work seamlessly together, making it the go-to choice for scaling businesses. Instapage is not here to discredit Formidable Forms or Convert; rather, it enhances the conversation about what makes a successful landing page platform. Smart marketers should take note—this tool might just be the feather in their cap.
At the end of the day, the right choice will propel your marketing endeavors to new heights. With each platform presenting its unique value, it’s essential to reflect on personal or business goals to find the best fit. Instapage beckons as an excellent next step for marketers ready to soar, offering the resources and tools needed for their success. So don’t hesitate; explore further and discover the path that suits your marketing ambitions.
