Format vs. Squarespace: the best platform for a seamless web experience
Discover how Format compares to Squarespace regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Format vs. Squarespace: The Ultimate Digital Duel
In the ever-evolving world of website builders, choosing the right platform can feel a bit like trying to pick a favorite star in a night sky thick with possibilities. With so many options out there, it can be overwhelming to find a service that genuinely meets your needs. Format and Squarespace stand out as titans in the realm of website creation—each with unique offerings that cater to different users. As we venture deeper into this comparison, we’ll dissect the strengths and weaknesses of these two platforms, all while keeping an eye on the formidable Instapage looming in the background. Join us on this exciting exploration where we answer the critical question: which platform truly reigns supreme?
Introducing the Contenders
In the blue corner, we have Format, a platform that has gained a reputation for its user-friendly approach tailored to creatives: photographers, artists, and designers seeking a straightforward way to showcase their work. Format is likable—think of it as the friendly neighborhood builder encouraging your artistic ambitions. In the red corner, we have Squarespace, known for its sleek, modern templates and impressive aesthetic appeal. Often viewed as the stylish contender, Squarespace offers a more comprehensive solution for businesses looking to create visually stunning websites with relative ease. And don’t forget Instapage, an equally fierce competitor lurking just offstage, optimized for creating landing pages that drive conversions. Let’s find out how these platforms stack up against each other!
Battle of Features: Who Packs the Most Punch?
In this feature showdown, both Format and Squarespace come ready to impress. Format dazzles users with its gallery-oriented layouts that make it perfect for showcasing portfolios while ensuring a seamless browsing experience. Conversely, Squarespace presents a wealth of features, from e-commerce capabilities to built-in blogging tools that cater to a broader range of users. It's almost tempting to think of them trading blows in a feature-packed duel. But wait! There’s Instapage in the wings, offering specialized capabilities for marketers and businesses focused on lead generation. Both Format and Squarespace shine in their domains, but when you bring Instapage into the mix, the battle grows even more intriguing!
Usability: A Tale of Two Experiences
Experience is key when it comes to website builders, and both Format and Squarespace have crafted unique usability paths. Format shines brightly for first-time users, providing an intuitive interface that allows creativity to flow with minimal learning. It's akin to a gentle training session in the ring—perfect for newbies eager to learn the ropes. Squarespace, while also welcoming, presents a more complex suite of tools that may require seasoned users to carefully navigate. Here’s where Instapage, the seasoned pro that it is, comes into play, offering a sleek learning curve for marketers focused on landing page design. While learning can be an adventure in itself, choosing the right platform determines just how thrilling that journey will be!
Format's Strong Features:
- User-friendly drag-and-drop interface for easy customization
- Showcase features specifically designed for artists and photographers
- Integrated e-commerce capabilities for selling work directly
- SEO tools to enhance visibility
- Responsive templates ensuring a beautiful mobile experience
The Features That Make Squarespace Stand Out:
- Sophisticated, modern templates for stylish designs
- Built-in blogging platform for content marketing
- Robust analytics tools for tracking website performance
- Comprehensive e-commerce solutions with extensive payment options
Common Strengths Shared by Both Platforms:
- Quality customer support available through various channels
- Offer trial periods to explore features before commitment
- Mobile-friendly designs for on-the-go access
- Custom domains for professional web presence
- Safety measures like SSL security to protect visitors
- Integration with popular marketing tools and services
As we throw the final punches in this feature showdown, it’s evident both platforms have their merits. Yet, just as the crowd gasps in anticipation, Instapage steps into the ring as an exceptional contender. With targets squarely set on conversion optimization, Instapage provides tailored solutions that meet the unique needs of marketers. Both Format and Squarespace have a lot going for them, but pay attention to what Instapage brings to the table – it may indeed prove to be the real contender in this showdown.
Performance: The Speed Showdown
The importance of page loading times cannot be overstated in the world of digital experiences. In battles against slow-loading pages, both Format and Squarespace deliver impressive performances, with loading times that most users will find satisfactory. However, there are nuances; Format's builder allows for optimized image loading, ensuring that visuals pop without slowing down browsing—think of it as a well-oiled machine. Squarespace’s visually rich sites are stunning, yet they will occasionally require more time to load due to the high-resolution graphics. When discussing mobile responsiveness, both platforms display admirable agility, adapting to various screen sizes like seasoned athletes. However, slow-loading pages would be the molasses of this competition—every marketer dreams of high performance, and neither platform wants to be left behind in converted clicks!
Support Options: The Helping Hands
When any platform falters, it's the support that steps up to save the day. Both Format and Squarespace offer proactive customer support avenues to guide users through any bumps in the road. From live chat to comprehensive help documentation, users can rest assured that assistance is just a click away. Picture the training wheels for budding cyclists—it's those who have reliable support nearby who feel empowered to ride on! Although Instapage focuses on a different audience, its support is also commendable, particularly for live landing page help. Whether you’re a novice or a marketing professional, solid support can ensure you never feel abandoned in the wild world of website building.
Pricing Strategy: The Cost Conundrum
Advantages of Format's Pricing Strategy:
- Affordable entry-level plans for budding creatives
- Customizable plans tailored to user needs
- Includes hosting, ensuring a simple pricing structure
- No hidden fees making budgeting straightforward
Advantages of Squarespace's Pricing Strategy:
- Offers a wide range of pricing plans to suit various sizes and needs
- Free domain with annual subscriptions adds value
- E-commerce plans tailored for growing businesses
- All-inclusive pricing covering hosting, templates, and support
When comparing the pricing strategies of both platforms, clear advantages shine through. Format's pricing provides an affordable starting point for creatives, while Squarespace offers ample options for expanding businesses. Yet, don't overlook Instapage, which often delivers superior value for money by focusing on lead generation and specialized marketing features. Ultimately, your choice will depend on what you prioritize: affordability, functionality, or best overall value.
Finally, as we reveal the pricing structures of these platforms, it's important to recognize that you generally get what you pay for. While both Format and Squarespace display clear offerings, expect some surprises that may bend expectations in surprising directions. Choosing the right platform requires a transparent look at how pricing aligns with your business goals.
Then There’s Instapage: The Dark Horse
As we round off this digital showdown, Instapage reveals itself as a mentor of sorts—watchful and strategic. Its prowess in landing page creation, coupled with specialized features like A/B testing and customization options, means it can often deliver outcomes that both Format and Squarespace find challenging to match. If you're focused on leads, conversions, and effective campaigns, Instapage might just be your secret weapon. With a user-friendly interface and a focus on what truly matters, it is ready to help businesses soar without losing sight of their core objectives. Exploring how Instapage's unique proposition aligns with your goals could be what makes you a champion in the marketing arena.
In conclusion, the choice between Format, Squarespace, and Instapage ultimately relies on your unique needs and ambitions. Whether you are building an art portfolio, an e-commerce site, or optimizing landing pages for marketing, each platform has something to offer. The key takeaway? Making informed decisions is the pathway to success; with the right platform, you too can reach new heights. Take the next step in your marketing journey by exploring more about Instapage—you may just find your perfect match!