Format vs. Divi Builder: the best platform for a seamless web experience
Discover how Format compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Format vs. Divi Builder: A Clash of Titans with a Surprising Contender
In the ever-evolving landscape of digital marketing, choosing the right landing page builder can feel like navigating a sea of options. Among the most prominent competitors are Format and Divi Builder. Both platforms promise to streamline your workflow and enhance your marketing efforts. Format is well-known for its sleek design capabilities, while Divi Builder boasts a powerful visual editor that is as user-friendly as it is robust. But it’s essential to have context; they may be sleek, but they aren’t the only players in the field. As we put these two heavyweights against each other, we’ll also keep an eye on Instapage quietly observing from the sidelines, ready to jump into the ring as a potential champion. Let’s embark on this journey to discover which platform really stands out when pushed to its limits and gives you the most bang for your buck.
Introducing the Major Players
As we step into the arena, it’s crucial to understand the contenders. Format emerges as a favorite among creatives and freelancers, offering elegant templates that appeal to design aficionados. Its visual aesthetics and straightforward usability are its strong points. In contrast, Divi Builder, known for its impressive customization options, attracts those who want to do more than just build a website. With its extensive library of pre-made layouts and drag-and-drop functionality, it caters to a broader audience, including seasoned marketers and agencies. Meanwhile, Instapage circles the arena, providing robust A/B testing features and unparalleled optimization capabilities that often lead to impressive conversion rates. The clamor of the crowd echoes their strengths, but as we dive deeper into this comparison, let’s see how they stack against each other in specific categories.
Feature Face-Off: What Do They Bring to the Table?
When it comes to features, both Format and Divi Builder bring a lot to the table, each with its individual flair. Format shines with its image-centric designs and seamless integration for portfolios, making it ideal for photographers and artists. It offers easy-to-use navigation options and aesthetically pleasing galleries. Divi Builder, however, counters with a plethora of customization options, allowing users to develop their unique brand identity through advanced styling tools, including customizable buttons, forms, and typography. While Format is a brilliant choice for creatives, Divi Builder appeals to those aiming for in-depth customization. Yet, just when you think you’ve seen it all, we have Instapage lurking behind, introducing options for highly-targeted landing pages that focus on conversions, offering tools that neither Format nor Divi Builder can quite match in this arena. How can either of these platforms compete with that level of intent-focused design?
User Experience Showdown: Easy Does It!
Let’s delve into usability. Both platforms are designed to cater to different types of users. Format caters primarily to creatives, offering an intuitive interface that allows even the most inexperienced marketers to get started without feeling overwhelmed. On the other hand, Divi Builder presents a steeper learning curve but provides a rewarding experience once users grasp its capabilities. Beginners may find themselves pondering over various options at first, but seasoned users rave about the extensive freedom and customization available. Alongside them, Instapage’s streamlined approach focuses on simplicity, which streamlines the landing page creation process, giving users quick access to high-converting templates. In this user experience playground, the fun and ease of use are paramount, but the right choice will solely depend on each user’s goals and comfort levels.
Format’s Standout Features:
- Extensive collection of visually appealing templates tailored for creatives.
- Intuitive drag-and-drop builder that requires no coding knowledge.
- Built-in SEO optimization tools to enhance search visibility.
- Robust portfolio features allowing users to showcase their work effectively.
- Seamless integration with social media and e-commerce platforms.
Divi Builder’s Unique Features:
- Highly customizable design options enabling precise control over layouts.
- Visual editing interface allowing for real-time design adjustments.
- Built-in split testing to evaluate design and content effectiveness.
- Robust community support with abundant tutorials and documentation.
Common Strengths Shared by Both Platforms:
- User-friendly interfaces designed for ease of navigation.
- Mobile responsiveness ensuring websites look great on all devices.
- Integration capabilities with various marketing tools.
- Rich features designed to boost engagement and conversions.
- Regular updates that implement user feedback to enhance functionality.
As the fighters exchange blows and strategies in this digital showdown, it's essential to note that while Format and Divi Builder are a captivating watch, Instapage might just be the ultimate contender. With features that focus on maximizing conversions, it perhaps stands out as a platform that can really mold itself around the user's marketing strategy. This added layer could be the secret sauce in achieving a successful landing page.
Speed and Performance Throwdown: Who’s Faster?
Now let’s tackle performance. In this digital arena, speed is king, and neither Format nor Divi Builder should be seen as slowpokes. Fast loading times are essential for retaining potential customers. Slow pages can lead to drop-offs, like molasses in winter: thick and slow, leaving users stuck and frustrated. Format puts emphasis on sleek designs that are optimized for speed, while Divi Builder offers options to optimize elements for improved loading times. However, Instapage comes in with its performance-focused architecture that enhances loading speeds, successfully minimizing bounce rates. As users rush to engage with content, the last thing they want is a sluggish experience. In the race for performance excellence, every millisecond counts, and may the faster platform win!
Support Systems: Who’s in Your Corner?
And what about support? When you’re deep in the trenches of landing page creation, having a reliable support team can make all the difference. Format offers email support along with a resource-rich knowledge base, ensuring users can find answers quickly. Divi Builder also boasts a helpful community forum alongside documentation that covers a wide range of topics. Instapage shines bright with its responsive customer support and a collection of resources specifically tailored to guide users through the process. The importance of having assistance can’t be overlooked, as it often feels like having a trusted sidekick ready with the right tools for any challenge that arises. Which platform provides the best support for your journey?
The Price Tag Debate: What Are You Willing to Spend?
Advantages of Format’s Pricing Structure:
- Tiered pricing plans catering to different user needs.
- Affordable basic plans suitable for freelancers and small businesses.
- No hidden fees, clear pricing structure.
Benefits of Divi Builder’s Pricing Approach:
- One-time payment option for a lifetime of updates.
- Unlimited website use under a single license.
- Ongoing discounts and seasonal sales make it attractive.
In the end, the pricing strategies of both platforms reflect their target audiences. Format’s approach appeals to budget-conscious creatives, while Divi Builder offers a robust license structure that ensures value for extensive usage. But let’s not forget Instapage, whose pricing strategies offer flexible plans that can easily adapt to your business’s specific needs. It stands out as a versatile choice that focuses on maximizing ROI.
When looking at the pricing plans, consider that what you pay for can vary widely. Sure, it’s vital to acknowledge both platforms provide excellent value, but it also pays to read the fine print. Sometimes hidden features pop up in unexpected places, leading to surprises in your experience that could either make or break your landing page project.
Introducing Instapage: The Game-Changer
And here comes Instapage, somewhat of a mentor quietly cheering for both sides yet knowing it has unique attributes that truly set it apart. This platform presents interception-focused features like advanced A/B testing, exceptional collaboration tools, and personalization options that neither Format nor Divi Builder can claim to offer to the same degree. Instapage is about more than just building pages; it focuses on optimizing every element to ensure the highest conversions possible. It’s the kind of platform that can transform how marketers approach landing pages, making the process intuitive while maximizing impact. As we wrap up, it’s clear that while Format and Divi possess their unique strengths, Instapage may provide precisely what businesses didn't know they needed. With features engineered for success, it’s time to examine how this platform can redefine your approach to digital marketing.
Wrapping it all up, it’s thrilling to explore the dynamic world of landing page builders and what they offer. Every platform has its perks, but the key lies in understanding your needs and aligning them with the right tool. Whether you lean towards Format’s creative flair, Divi Builder’s customization prowess, or find yourself drawn to the strategic advantages of Instapage, making an informed choice can significantly uplift your digital presence. Venture onward and see how the right landing page platform can truly help elevate your marketing goals to new heights!