How Kajabi vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with Kajabi and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Kajabi and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.5/5
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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kajabi vs. 1&1 Website Builder – The Ultimate Showdown

When it comes to crafting the perfect online presence, selecting the right landing page builder is akin to assembling your dream team of superheroes, each bringing their unique abilities to the table. In a world where the competition is fierce, the choice among Instapage, Kajabi, and 1&1 Website Builder can shape your marketing strategy dramatically. Imagine these platforms as a trio of valiant champions, each vying for your attention with promises of drumming up conversions and streamlining user experiences. Over the next few rounds, we’ll explore how these builders stack up against one another, offering insights that will enlighten you on which might be the best fit for your business. Let’s roll up our sleeves and dive into the world of digital marketing, where every click counts and conversion is king. With engaging layouts, effective use of imagery, and robust customization options, these platforms aim to help you create landing pages that not only look stunning but also convert visitors into loyal customers. As we embark on this journey of discovery, you'll see how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

Meet the Contenders: A Quick Glance

In the left corner, we have Instapage, the go-to tool for marketers focused on customization and conversion optimization. Renowned for its sophisticated tools that allow for the creation of highly-targeted landing pages, Instapage is favored by businesses aiming to maximize their ROI. In the right corner, we have Kajabi, a powerhouse known for its integrated marketing solution that combines course creation with effective landing page designs. This platform is perfect for entrepreneurs looking to monetize digital content while building an extensive customer base. Lastly, we've got 1&1 Website Builder, a fantastic option for those new to building websites. With a user-friendly interface and a variety of templates, it’s ideal for small businesses or personal projects. Each contender has carved a niche in the online landscape, but with different functionalities and target users. As we watch them enter the arena, keep in mind that your specific needs will determine who takes home the trophy in this competition.

Round One - Feature Showdown: Who Offers More?

Template Versatility and User Experience

When it comes to template variety and ease of use, all three contenders take a unique stance. Instapage shines with its massive library of customizable templates tailored specifically for conversion optimization. Users can choose from dozens of pre-made designs with seamless integration options for various marketing tools. Meanwhile, Kajabi offers a limited but sleek collection of templates that integrate beautifully with its other features, making it perfect for users prioritizing course-related marketing. 1&1 Website Builder offers a more generalized template selection, which accommodates various website types, making it appealing for novices. However, while the simplicity of 1&1's templates may benefit beginners, they may lack the depth required for seasoned marketers. For anyone aiming for conversion, the granular level of customization that Instapage offers can be a significant advantage. In the battle of templates and usability, keep an eye on how these platforms cater to both beginner and advanced users.

Instapage: Your Partner in Tailored Success

With features designed explicitly for marketers, Instapage focuses on customization like no other. Think of it as your secret weapon; this platform enables the creation of tailored landing pages that are optimized for specific campaigns. Its drag-and-drop editor makes it easy to design pages that resonate with your target audience, ensuring every element is strategically placed. Beyond just aesthetics, Instapage integrates powerful A/B testing tools that can help you identify which variations of your landing page yield the best results. Streamlined communication facilitates easy collaboration among team members, while advanced analytics provide real-time insights into page performance. Users consistently rave about the platform’s exceptional integration capabilities, allowing you to seamlessly connect with various CRM and email marketing tools. Instapage is not just a tool; it stands as an essential partner for anyone serious about conversion rate optimization.

Round Two - Speed and Performance: The Need for Speed

Imagine this: you’re at your favorite café, eagerly awaiting that steaming cup of joe. But the barista is taking their sweet time. Frustrating, right? Likewise, when users land on your page and it takes ages to load, it can spoil their experience. In this round, we assess how well each platform stands up in terms of speed and performance. A faster landing page promises better user engagement, increased trust, and ultimately, more conversions. Each platform touts its performance, but let’s see how they truly perform under the busy digital traffic of today’s standards.

Instapage Advantages:

  1. Exceptional loading speeds ensure users stay engaged.
  2. Lightning-fast setup helps marketers publish campaigns quickly.
  3. Optimized for mobile devices, providing a seamless experience on all platforms.
  4. Reliable uptime, making sure your landing pages are always accessible.

Kajabi Advantages:

  1. Integrated platform that allows for faster creation of course-related landing pages.
  2. Efficient marketing tools help in rapid deployment of campaigns.
  3. User-friendly interface reduces the time taken to learn the platform.

1&1 Website Builder Advantages:

  1. Simple one-click publishing for faster launches.
  2. Optimized templates help improve loading speeds.
  3. Reliable service with minimal downtime ensures consistent user access.
  4. User-driven experiences lead to straightforward page navigation.

In the ongoing battle of speed and performance, Instapage consistently leads the charge, making it the best option for users who can’t afford to lose potential leads due to slow loading times. While Kajabi and 1&1 offer commendable capabilities, they often don’t reach the benchmarks set by Instapage.

Round Three - Usability: A Smooth Ride for All Users

Usability is a key factor in determining how comfortably you can navigate your chosen platform. Instapage places a significant emphasis on welcoming newcomers, offering user-friendly tutorials and guide features that flatten the learning curve. Kajabi follows closely, providing intuitive dashboards and toolkits designed to empower users at every skill level. Meanwhile, 1&1 Website Builder shines in its simplicity. With straightforward navigation and pre-designed templates, those unfamiliar with website design can plunge right in. Regardless of which platform you opt for, you’re likely to find welcoming support that inspires confidence, driving you toward mastery. Whether you're just starting or looking to ramp up your strategies, each option has features aimed at making your journey smoother.

Round Four - Support: Your Trusty Sidekick

When facing challenges, having reliable support feels like having a trusty sidekick by your side. Instapage excels with its round-the-clock customer service, providing assistance through multiple channels, including live chat, email, and a vast knowledge base. Kajabi also offers robust support options, though its community forums prove especially useful for connecting users with shared experiences. 1&1 Website Builder rounds out the trio with its responsive support team, ensuring questions don't linger too long. Across the board, each platform is committed to helping users overcome any obstacles, creating an atmosphere where learning and growth flourish.

Final Round - Pricing: Getting the Best Bang for Your Buck

The decision-making process often hinges on pricing structure, and it’s essential to analyze which platform gives you the best value based on your specific needs. Instapage offers tiered pricing models that cater to different levels of requirements, providing robust features even at entry-level pricing. Kajabi, while slightly more expensive, bundles multiple functionalities that can justify the investment for course creators. Lastly, 1&1 Website Builder offers highly competitive pricing, especially useful for small business owners or personal projects. When making your choice, consider how each pricing structure aligns with your anticipated usage and goals, as not all investments will yield the same returns.

In closing, while each of these platforms carries its unique strengths, the right choice depends largely on your specific needs. Don’t hesitate to consider what you value most—whether it’s features, extensive support, or flexible pricing—before making a commitment. For those ready to dive deeper into the world of conversion optimization, give Instapage a test run with a free trial, where you can experience firsthand its powerful features and tools designed to enhance your marketing strategy.

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